Rum in Slovenia to 2014 (Spirits)

This databook provides key data and information on the Rum in Slovenia (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data *Category level company and brand share as well as distribution share information for 2007 and 2008

• The rum category was valued at SIT2,194.2m ($12.1m) in 2009, representing a CAGR of 1.5% since 2004. *By the end of 2014, the rum category will be worth SIT2,390.9m ($13.2m), with an expected CAGR of 1.7% between 2009 and 2014. *The rum market volume totaled 0.5 million liters in 2009. *By the end of 2014, the rum market will total 0.5 million liters, with an expected CAGR of 1.1% between 2009 and 2014. *The rum market was led by dark rum (representing 88.4% of the total value), with light rum accounting for the remaining 11.6% share. *Diageo plc is the market leader with a 40.7% share of the market. Rum in Slovenia (Spirits)
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

Table of contents

Chapter 1 Executive Summary
Summary category level: rum

Chapter 2 Definition

Chapter 3 Category Analysis: Rum
Value analysis (Slovenian Tolar), 2004-09
Value analysis (Slovenian Tolar), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 4 Research Methodology
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research

LIST OF FIGURES
Figure 1: Rum, Slovenia, value by segment (SITm), 2004-14
Figure 2: Rum, Slovenia, category growth comparison, by value, 2004-14
Figure 3: Rum, Slovenia, volume by segment (liters, million), 2004-14
Figure 4: Rum, Slovenia, category growth comparison, by volume, 2004-14
Figure 5: Rum, Slovenia, company share by volume (%), 2008-09
Figure 6: Rum, Slovenia, distribution channels by volume (%), 2008-09
Figure 7: Annual data review process

LIST OF TABLES
Table 1: Rum category definitions
Table 2: Rum distribution channels
Table 3: Rum, Slovenia , value by segment (SITm), 2004-09
Table 4: Rum, Slovenia , value forecast by segment (SITm), 2009-14
Table 5: Rum, Slovenia , value by segment ($m), 2004-09
Table 6: Rum, Slovenia , value forecast by segment ($m), 2009-14
Table 7: Rum, Slovenia , volume by segment (liters, million), 2004-09
Table 8: Rum, Slovenia , volume forecast by segment (liters, million), 2009-14
Table 9: Rum, Slovenia , brand share by volume (%), 2008-09
Table 10: Rum, Slovenia , volume by brand (liters, million), 2008-09
Table 11: Rum, Slovenia , company share by volume (%), 2008-09
Table 12: Rum, Slovenia , volume by company (liters, million), 2008-09
Table 13: Rum, Slovenia , distribution channels by volume (%), 2008-09
Table 14: Rum, Slovenia , volume by distribution channel (liters, million), 2008-09
Table 15: Rum, Slovenia , expenditure per capita (SIT), 2004-09
Table 16: Rum, Slovenia , forecast expenditure per capita (SIT), 2009-14
Table 17: Rum, Slovenia , expenditure per capita ($), 2004-09
Table 18: Rum, Slovenia , forecast expenditure per capita ($), 2009-14
Table 19: Rum, Slovenia , consumption per capita (liters), 2004-09
Table 20: Rum, Slovenia , forecast consumption per capita (liters), 2009-14

Related research categories

By sector: Spirits, Rum (in Spirits)

By market: Slovenia (in Europe)