Rum in NAFTA to 2015: Market Guide

Synopsis
• Overview of the Rum market in NAFTA.
• Analysis of the Rum market and its categories (where applicable), including full year 2010 consumption value and forecasts until 2015
• Historic and forecast consumption values for Rum for the period 2005 through to 2015

Summary
This report is the result of Canadean’s extensive market research covering the Rum market in NAFTA. The report provides a top-level overview and detailed insight into the operating environment for the Rum market in NAFTA. It is an essential tool for companies active across the Alcoholic Drinks value chain and for new players that are considering entering the market.

Scope
• Overview of the Rum market in NAFTA.
• Analysis of the Rum market and its categories (where applicable), including full year 2010 consumption value and forecasts until 2015
• Historic and forecast consumption values for Rum for the period 2005 through to 2015

Reasons To Buy
• The report provides you with important figures for the Rum market in NAFTA with individual country analysis.
• The report will help you to identify trends by analyzing historical industry data.
• The report will help you analyze the market with detailed historic and forecast market values, segmented at category level (where applicable).
• The report will help you to enhance your knowledge of the market with key figures on consumption value and segmentation by category for the historic period.
• The report will help you to plan future business decisions using forecast figures for the market.

Key Highlights
NA

Table of contents

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.3 Summary Methodology
2 Canada Rum & Cane Spirits Market Analysis
2.1 Rum & Cane Spirits Market Growth Dynamics (Volume Analysis), 2005–15
2.2 Rum & Cane Spirits Market Consumption Analysis, 2005–15
2.2.1 Rum & Cane Spirits Market Volume Analysis, 2005–15
2.2.2 Rum & Cane Spirits Market Value Analysis, 2005–15
2.3 Rum & Cane Spirits Market Brand Shares (Volume Analysis), 2005–10
2.4 Rum & Cane Spirits Consumption by Major Brands (Top 10)
2.5 Rum & Cane Spirits Consumption by Channels
2.5.1 Rum & Cane Spirits Consumption by Channel, 2005–15
2.5.2 Rum & Cane Spirits Off-premise Consumption, 2005–15
2.5.3 Rum & Cane Spirits On-premise Consumption, 2005–15
2.6 Rum & Cane Spirits Market Value by Channels
2.6.1 Rum & Cane Spirits Market Value by Channel, 2005–15
2.6.2 Rum & Cane Spirits Off-premise Market Value, 2005–15
2.6.3 Rum & Cane Spirits On-premise Market Value, 2005–15
2.7 Rum & Cane Spirits Volume by Price Segment, 2005–15
2.8 Rum & Cane Spirits Volume by Alcoholic Strength, 2005–15
2.9 Rum & Cane Spirits Consumption by Segments, 2005–15
2.1 Dark Rum Consumption Analysis
2.10.1 Dark Rum Consumption, 2005–15
2.10.2 Dark Rum Consumption by Price Segment, 2005–15
2.10.3 Dark Rum Consumption by Alcoholic Strength, 2005–15
2.11 Light Rum Consumption Analysis
2.11.1 Light Rum Consumption, 2005–15
2.11.2 Light Rum Consumption by Price Segment, 2005–15
2.11.3 Light Rum Consumption by Alcoholic Strength, 2005–15
3 Mexico Rum & Cane Spirits Market Analysis
3.1 Rum & Cane Spirits Market Growth Dynamics (Volume Analysis), 2005–15
3.2 Rum & Cane Spirits Market Consumption Analysis, 2005–15
3.2.1 Rum & Cane Spirits Market Volume Analysis, 2005–15
3.2.2 Rum & Cane Spirits Market Value Analysis, 2005–15
3.3 Rum & Cane Spirits Market Brand Shares (Volume Analysis), 2005–10
3.4 Rum & Cane Spirits Consumption by Major Brands
3.5 Rum & Cane Spirits Consumption by Channels
3.5.1 Rum & Cane Spirits Consumption by Channel, 2005–15
3.5.2 Rum & Cane Spirits Off-premise Consumption, 2005–15
3.5.3 Rum & Cane Spirits On-premise Consumption, 2005–15
3.6 Rum & Cane Spirits Market Value by Channels
3.6.1 Rum & Cane Spirits Market Value by Channel, 2005–15
3.6.2 Rum & Cane Spirits Off-premise Market Value, 2005–15
3.6.3 Rum & Cane Spirits On-premise Market Value, 2005–15
3.7 Rum & Cane Spirits Volume by Price Segment, 2005–15
3.8 Rum & Cane Spirits Volume by Alcoholic Strength, 2005–15
3.9 Rum & Cane Spirits Consumption by Segments, 2005–15
3.1 Dark Rum Consumption Analysis
3.10.1 Dark Rum Consumption, 2005–15
3.10.2 Dark Rum Consumption by Price Segment, 2005–15
3.10.3 Dark Rum Consumption by Alcoholic Strength, 2005–15
3.11 Light Rum Consumption Analysis
3.11.1 Light Rum Consumption, 2005–15
3.11.2 Light Rum Consumption by Price Segment, 2005–15
3.11.3 Light Rum Consumption by Alcoholic Strength, 2005–15
4 United States Rum & Cane Spirits Market Analysis
4.1 Rum & Cane Spirits Market Growth Dynamics (Volume Analysis), 2005–15
4.2 Rum & Cane Spirits Market Consumption Analysis, 2005–15
4.2.1 Rum & Cane Spirits Market Volume Analysis, 2005–15
4.2.2 Rum & Cane Spirits Market Value Analysis, 2005–15
4.3 Rum & Cane Spirits Market Brand Shares (Volume Analysis), 2005–10
4.4 Rum & Cane Spirits Consumption by Major Brands
4.5 Rum & Cane Spirits Consumption by Channels
4.5.1 Rum & Cane Spirits Consumption by Channel, 2005–15
4.5.2 Rum & Cane Spirits Off-premise Consumption, 2005–15
4.5.3 Rum & Cane Spirits On-premise Consumption, 2005–15
4.6 Rum & Cane Spirits Market Value by Channels
4.6.1 Rum & Cane Spirits Market Value by Channel, 2005–15
4.6.2 Rum & Cane Spirits Off-premise Market Value, 2005–15
4.6.3 Rum & Cane Spirits On-premise Market Value, 2005–15
4.7 Rum & Cane Spirits Volume by Price Segment, 2005–15
4.8 Rum & Cane Spirits Volume by Alcoholic Strength, 2005–15
4.9 Rum & Cane Spirits Consumption by Segments, 2005–15
4.1 Dark Rum Consumption Analysis
4.10.1 Dark Rum Consumption, 2005–15
4.10.2 Dark Rum Consumption by Price Segment, 2005–15
4.10.3 Dark Rum Consumption by Alcoholic Strength, 2005–15
4.11 Light Rum Consumption Analysis
4.11.1 Light Rum Consumption, 2005–15
4.11.2 Light Rum Consumption by Price Segment, 2005–15
4.11.3 Light Rum Consumption by Alcoholic Strength, 2005–15
5 Appendix
5.1 Methodology
5.2 About Canadean
5.3 Disclaimer

List of Tables
Table 1: Canada Rum & Cane Spirits Market Dynamics: past and future growth rates (2005–10 & 2010–15) and future market size (Liters m 2015), by Segments
Table 2: Canada Rum & Cane Spirits Consumption (Liters m) and Growth (year on year), 2005–15
Table 3: Canada Rum & Cane Spirits Market Value (CAD m) and Growth (year on year), 2005–10
Table 4: Canada Rum & Cane Spirits Market Value (CAD m) and Growth (year on year), 2010–15
Table 5: Canada Rum & Cane Spirits Market Value (USD m) and Growth (year on year), 2005–10
Table 6: Canada Rum & Cane Spirits Market Value (USD m) and Growth (year on year), 2010–15
Table 7: Canada Rum & Cane Spirits Consumption by Brands (Liters m), 2005–10
Table 8: Canada Rum & Cane Spirits Consumption by Major Brands (Liters m), 2005–10
Table 9: Canada Rum & Cane Spirits Consumption (Liters m) by Channel, 2005–10
Table 10: Canada Rum & Cane Spirits Consumption (Liters m) by Channel, 2010–15
Table 11: Canada Rum & Cane Spirits Off-premise Consumption (Liters m), 2005–15
Table 12: Canada Rum & Cane Spirits On-premise Consumption (Liters m), 2005–15
Table 13: Canada Rum & Cane Spirits Market Value (CAD m) by Channel, 2005–10
Table 14: Canada Rum & Cane Spirits Market Value (CAD m) by Channel, 2010–15
Table 15: Canada Rum & Cane Spirits Market Value (USD m) by Channel, 2005–10
Table 16: Canada Rum & Cane Spirits Market Value (USD m) by Channel, 2010–15
Table 17: Canada Rum & Cane Spirits Off-premise Market Value (CAD m), 2005–10
Table 18: Canada Rum & Cane Spirits Off-premise Market Value (CAD m), 2010–15
Table 19: Canada Rum & Cane Spirits Off-premise Market Value (USD m), 2005–10
Table 20: Canada Rum & Cane Spirits Off-premise Market Value (USD m), 2010–15
Table 21: Canada Rum & Cane Spirits On-premise Market Value (CAD m), 2005–10
Table 22: Canada Rum & Cane Spirits On-premise Market Value (CAD m), 2010–15
Table 23: Canada Rum & Cane Spirits On-premise Market Value (USD m), 2005–10
Table 24: Canada Rum & Cane Spirits On-premise Market Value (USD m), 2010–15
Table 25: Canada Rum & Cane Spirits Volume (Liters m) by Price Segment, 2005–10
Table 26: Canada Rum & Cane Spirits Volume (Liters m) by Price Segment, 2010–15
Table 27: Canada Rum & Cane Spirits Volume (Liters m) by Alcoholic Strength, 2005–10
Table 28: Canada Rum & Cane Spirits Volume (Liters m) by Alcoholic Strength, 2010–15
Table 29: Canada Rum & Cane Spirits Consumption (Liters m) by Segments, 2005–10
Table 30: Canada Rum & Cane Spirits Consumption (Liters m) by Segments, 2010–15
Table 31: Canada Dark Rum Consumption (Liters m) and Growth (year on year), 2005–15
Table 32: Canada Dark Rum Consumption (Liters m) by Price Segment, 2005–10
Table 33: Canada Dark Rum Consumption (Liters m) by Price Segments, 2010–15
Table 34: Canada Dark Rum Consumption (Liters m) by Alcoholic Strength, 2005–10
Table 35: Canada Dark Rum Consumption (Liters m) by Alcoholic Strength, 2010–15
Table 36: Canada Light Rum Consumption (Liters m) and Growth (year on year), 2005–15
Table 37: Canada Light Rum Consumption (Liters m) by Price Segment, 2005–10
Table 38: Canada Light Rum Consumption (Liters m) by Price Segments, 2010–15
Table 39: Canada Light Rum Consumption (Liters m) by Alcoholic Strength, 2005–10
Table 40: Canada Light Rum Consumption (Liters m) by Alcoholic Strength, 2010–15
Table 41: Mexico Rum & Cane Spirits Market Dynamics: past and future growth rates (2005–10 & 2010–15) and future market size (Liters m 2015), by Segments
Table 42: Mexico Rum & Cane Spirits Consumption (Liters m) and Growth (year on year), 2005–15
Table 43: Mexico Rum & Cane Spirits Market Value (MXN m) and Growth (year on year), 2005–10
Table 44: Mexico Rum & Cane Spirits Market Value (MXN m) and Growth (year on year), 2010–15
Table 45: Mexico Rum & Cane Spirits Market Value (USD m) and Growth (year on year), 2005–10
Table 46: Mexico Rum & Cane Spirits Market Value (USD m) and Growth (year on year), 2010–15
Table 47: Mexico Rum & Cane Spirits Consumption by Brands (Liters m), 2005–10
Table 48: Mexico Rum & Cane Spirits Consumption by Major Brands (Liters m), 2005–10
Table 49: Mexico Rum & Cane Spirits Consumption (Liters m) by Channel, 2005–10
Table 50: Mexico Rum & Cane Spirits Consumption (Liters m) by Channel, 2010–15
Table 51: Mexico Rum & Cane Spirits Off-premise Consumption (Liters m), 2005–15
Table 52: Mexico Rum & Cane Spirits On-premise Consumption (Liters m), 2005–15
Table 53: Mexico Rum & Cane Spirits Market Value (MXN m) by Channel, 2005–10
Table 54: Mexico Rum & Cane Spirits Market Value (MXN m) by Channel, 2010–15
Table 55: Mexico Rum & Cane Spirits Market Value (USD m) by Channel, 2005–10
Table 56: Mexico Rum & Cane Spirits Market Value (USD m) by Channel, 2010–15
Table 57: Mexico Rum & Cane Spirits Off-premise Market Value (MXN m), 2005–10
Table 58: Mexico Rum & Cane Spirits Off-premise Market Value (MXN m), 2010–15
Table 59: Mexico Rum & Cane Spirits Off-premise Market Value (USD m), 2005–10
Table 60: Mexico Rum & Cane Spirits Off-premise Market Value (USD m), 2010–15
Table 61: Mexico Rum & Cane Spirits On-premise Market Value (MXN m), 2005–10
Table 62: Mexico Rum & Cane Spirits On-premise Market Value (MXN m), 2010–15
Table 63: Mexico Rum & Cane Spirits On-premise Market Value (USD m), 2005–10
Table 64: Mexico Rum & Cane Spirits On-premise Market Value (USD m), 2010–15
Table 65: Mexico Rum & Cane Spirits Volume (Liters m) by Price Segment, 2005–10
Table 66: Mexico Rum & Cane Spirits Volume (Liters m) by Price Segment, 2010–15
Table 67: Mexico Rum & Cane Spirits Volume (Liters m) by Alcoholic Strength, 2005–10
Table 68: Mexico Rum & Cane Spirits Volume (Liters m) by Alcoholic Strength, 2010–15
Table 69: Mexico Rum & Cane Spirits Consumption (Liters m) by Segments, 2005–10
Table 70: Mexico Rum & Cane Spirits Consumption (Liters m) by Segments, 2010–15
Table 71: Mexico Dark Rum Consumption (Liters m) and Growth (year on year), 2005–15
Table 72: Mexico Dark Rum Consumption (Liters m) by Price Segment, 2005–10
Table 73: Mexico Dark Rum Consumption (Liters m) by Price Segments, 2010–15
Table 74: Mexico Dark Rum Consumption (Liters m) by Alcoholic Strength, 2005–10
Table 75: Mexico Dark Rum Consumption (Liters m) by Alcoholic Strength, 2010–15
Table 76: Mexico Light Rum Consumption (Liters m) and Growth (year on year), 2005–15
Table 77: Mexico Light Rum Consumption (Liters m) by Price Segment, 2005–10
Table 78: Mexico Light Rum Consumption (Liters m) by Price Segments, 2010–15
Table 79: Mexico Light Rum Consumption (Liters m) by Alcoholic Strength, 2005–10
Table 80: Mexico Light Rum Consumption (Liters m) by Alcoholic Strength, 2010–15
Table 81: USA Rum & Cane Spirits Market Dynamics: past and future growth rates (2005–10 & 2010–15) and future market size (Liters m 2015), by Segments
Table 82: USA Rum & Cane Spirits Consumption (Liters m) and Growth (year on year), 2005–15
Table 83: USA Rum & Cane Spirits Market Value (USD m) and Growth (year on year), 2005–10
Table 84: USA Rum & Cane Spirits Market Value (USD m) and Growth (year on year), 2010–15
Table 85: USA Rum & Cane Spirits Market Value (USD m) and Growth (year on year), 2005–10
Table 86: USA Rum & Cane Spirits Market Value (USD m) and Growth (year on year), 2010–15
Table 87: USA Rum & Cane Spirits Consumption by Brands (Liters m), 2005–10
Table 88: USA Rum & Cane Spirits Consumption by Major Brands (Liters m), 2005–10
Table 89: USA Rum & Cane Spirits Consumption (Liters m) by Channel, 2005–10
Table 90: USA Rum & Cane Spirits Consumption (Liters m) by Channel, 2010–15
Table 91: USA Rum & Cane Spirits Off-premise Consumption (Liters m), 2005–15
Table 92: USA Rum & Cane Spirits On-premise Consumption (Liters m), 2005–15
Table 93: USA Rum & Cane Spirits Market Value (USD m) by Channel, 2005–10
Table 94: USA Rum & Cane Spirits Market Value (USD m) by Channel, 2010–15
Table 95: USA Rum & Cane Spirits Market Value (USD m) by Channel, 2005–10
Table 96: USA Rum & Cane Spirits Market Value (USD m) by Channel, 2010–15
Table 97: USA Rum & Cane Spirits Off-premise Market Value (USD m), 2005–10
Table 98: USA Rum & Cane Spirits Off-premise Market Value (USD m), 2010–15
Table 99: USA Rum & Cane Spirits Off-premise Market Value (USD m), 2005–10
Table 100: USA Rum & Cane Spirits Off-premise Market Value (USD m), 2010–15
Table 101: USA Rum & Cane Spirits On-premise Market Value (USD m), 2005–10
Table 102: USA Rum & Cane Spirits On-premise Market Value (USD m), 2010–15
Table 103: USA Rum & Cane Spirits On-premise Market Value (USD m), 2005–10
Table 104: USA Rum & Cane Spirits On-premise Market Value (USD m), 2010–15
Table 105: USA Rum & Cane Spirits Volume (Liters m) by Price Segment, 2005–10
Table 106: USA Rum & Cane Spirits Volume (Liters m) by Price Segment, 2010–15
Table 107: USA Rum & Cane Spirits Volume (Liters m) by Alcoholic Strength, 2005–10
Table 108: USA Rum & Cane Spirits Volume (Liters m) by Alcoholic Strength, 2010–15
Table 109: USA Rum & Cane Spirits Consumption (Liters m) by Segments, 2005–10
Table 110: USA Rum & Cane Spirits Consumption (Liters m) by Segments, 2010–15
Table 111: USA Dark Rum Consumption (Liters m) and Growth (year on year), 2005–15
Table 112: USA Dark Rum Consumption (Liters m) by Price Segment, 2005–10
Table 113: USA Dark Rum Consumption (Liters m) by Price Segments, 2010–15
Table 114: USA Dark Rum Consumption (Liters m) by Alcoholic Strength, 2005–10
Table 115: USA Dark Rum Consumption (Liters m) by Alcoholic Strength, 2010–15
Table 116: USA Light Rum Consumption (Liters m) and Growth (year on year), 2005–15
Table 117: USA Light Rum Consumption (Liters m) by Price Segment, 2005–10
Table 118: USA Light Rum Consumption (Liters m) by Price Segments, 2010–15
Table 119: USA Light Rum Consumption (Liters m) by Alcoholic Strength, 2005–10
Table 120: USA Light Rum Consumption (Liters m) by Alcoholic Strength, 2010–15

List of Figures
Figure 1: Canada Rum & Cane Spirits Market Dynamics by Segments, 2005–15
Figure 2: Canada Rum & Cane Spirits Consumption (Liters m) and Growth (year on year), 2005–15
Figure 3: Canada Rum & Cane Spirits Market Value (CAD m) and Growth (year on year), 2005–15
Figure 4: Canada Rum & Cane Spirits Consumption by Major Brands (Liters m), 2005–10
Figure 5: Canada Rum & Cane Spirits Consumption (Liters m) by Channel, 2005–15
Figure 6: Canada Rum & Cane Spirits Off-premise Consumption (Liters m), 2005–15
Figure 7: Canada Rum & Cane Spirits On-premise Consumption (Liters m), 2005–15
Figure 8: Canada Rum & Cane Spirits Market Value (CAD m) by Channel, 2005–15
Figure 9: Canada Rum & Cane Spirits Off-premise Market Value (CAD m), 2005–15
Figure 10: Canada Rum & Cane Spirits On-premise Market Value (CAD m), 2005–15
Figure 11: Canada Rum & Cane Spirits Volume (Liters m) by Price Segment, 2005–15
Figure 12: Canada Rum & Cane Spirits Volume (Liters m) by Alcoholic Strength, 2005–15
Figure 13: Canada Rum & Cane Spirits Consumption (Liters m) by Segments, 2005–15
Figure 14: Canada Dark Rum Consumption (Liters m) and Growth (year on year), 2005–15
Figure 15: Canada Dark Rum Consumption (Liters m) by Price Segment, 2005–15
Figure 16: Canada Dark Rum Consumption (Liters m) by Alcoholic Strength, 2005–15
Figure 17: Canada Light Rum Consumption (Liters m) and Growth (year on year), 2005–15
Figure 18: Canada Light Rum Consumption (Liters m) by Price Segment, 2005–15
Figure 19: Canada Light Rum Consumption (Liters m) by Alcoholic Strength, 2005–15
Figure 20: Mexico Rum & Cane Spirits Market Dynamics by Segments, 2005–15
Figure 21: Mexico Rum & Cane Spirits Consumption (Liters m) and Growth (year on year), 2005–15
Figure 22: Mexico Rum & Cane Spirits Market Value (MXN m) and Growth (year on year), 2005–15
Figure 23: Mexico Rum & Cane Spirits Consumption by Major Brands (Liters m), 2005–10
Figure 24: Mexico Rum & Cane Spirits Consumption (Liters m) by Channel, 2005–15
Figure 25: Mexico Rum & Cane Spirits Off-premise Consumption (Liters m), 2005–15
Figure 26: Mexico Rum & Cane Spirits On-premise Consumption (Liters m), 2005–15
Figure 27: Mexico Rum & Cane Spirits Market Value (MXN m) by Channel, 2005–15
Figure 28: Mexico Rum & Cane Spirits Off-premise Market Value (MXN m), 2005–15
Figure 29: Mexico Rum & Cane Spirits On-premise Market Value (MXN m), 2005–15
Figure 30: Mexico Rum & Cane Spirits Volume (Liters m) by Price Segment, 2005–15
Figure 31: Mexico Rum & Cane Spirits Volume (Liters m) by Alcoholic Strength, 2005–15
Figure 32: Mexico Rum & Cane Spirits Consumption (Liters m) by Segments, 2005–15
Figure 33: Mexico Dark Rum Consumption (Liters m) and Growth (year on year), 2005–15
Figure 34: Mexico Dark Rum Consumption (Liters m) by Price Segment, 2005–15
Figure 35: Mexico Dark Rum Consumption (Liters m) by Alcoholic Strength, 2005–15
Figure 36: Mexico Light Rum Consumption (Liters m) and Growth (year on year), 2005–15
Figure 37: Mexico Light Rum Consumption (Liters m) by Price Segment, 2005–15
Figure 38: Mexico Light Rum Consumption (Liters m) by Alcoholic Strength, 2005–15
Figure 39: USA Rum & Cane Spirits Market Dynamics by Segments, 2005–15
Figure 40: USA Rum & Cane Spirits Consumption (Liters m) and Growth (year on year), 2005–15
Figure 41: USA Rum & Cane Spirits Market Value (USD m) and Growth (year on year), 2005–15
Figure 42: USA Rum & Cane Spirits Consumption by Major Brands (Liters m), 2005–10
Figure 43: USA Rum & Cane Spirits Consumption (Liters m) by Channel, 2005–15
Figure 44: USA Rum & Cane Spirits Off-premise Consumption (Liters m), 2005–15
Figure 45: USA Rum & Cane Spirits On-premise Consumption (Liters m), 2005–15
Figure 46: USA Rum & Cane Spirits Market Value (USD m) by Channel, 2005–15
Figure 47: USA Rum & Cane Spirits Off-premise Market Value (USD m), 2005–15
Figure 48: USA Rum & Cane Spirits On-premise Market Value (USD m), 2005–15
Figure 49: USA Rum & Cane Spirits Volume (Liters m) by Price Segment, 2005–15
Figure 50: USA Rum & Cane Spirits Volume (Liters m) by Alcoholic Strength, 2005–15
Figure 51: USA Rum & Cane Spirits Consumption (Liters m) by Segments, 2005–15
Figure 52: USA Dark Rum Consumption (Liters m) and Growth (year on year), 2005–15
Figure 53: USA Dark Rum Consumption (Liters m) by Price Segment, 2005–15
Figure 54: USA Dark Rum Consumption (Liters m) by Alcoholic Strength, 2005–15
Figure 55: USA Light Rum Consumption (Liters m) and Growth (year on year), 2005–15
Figure 56: USA Light Rum Consumption (Liters m) by Price Segment, 2005–15
Figure 57: USA Light Rum Consumption (Liters m) by Alcoholic Strength, 2005–15

Related research categories

By sector: Rum (in Spirits)