Rum in India to 2014 (Spirits)

This databook provides key data and information on the Rum in India (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data *Category level company and brand share as well as distribution share information for 2007 and 2008

• The rum category was valued at INR73,718.6m ($1,694.5m) in 2009, representing a CAGR of 11.9% since 2004. *By the end of 2014, the rum category will be worth INR111,404.3m ($2,560.7m), with an expected CAGR of 8.6% between 2009 and 2014. *The rum market volume totaled 256.4 million liters in 2009, representing a CAGR of 8.8% since 2004. *By the end of 2014, the rum market will total 342.6 million liters, with an expected CAGR of 6% between 2009 and 2014. *The rum market was led by dark rum (representing 97.9% of the total value), with light rum accounting for the remaining 2.1% share. *United Spirits Limited is the market leader with a 49% share of the market. Rum in India (Spirits)
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

Table of contents

Chapter 1 Executive Summary
Summary category level: rum

Chapter 2 Definition

Chapter 3 Category Analysis: Rum
Value analysis (Indian Rupee), 2004-09
Value analysis (Indian Rupee), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 4 Macroeconomic Profile
Macroeconomic Indicators

Chapter 5 Research Methodology
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research

LIST OF FIGURES
Figure 1: Rum, India, value by segment (INRm), 2004-14
Figure 2: Rum, India, category growth comparison, by value, 2004-14
Figure 3: Rum, India, volume by segment (liters, million), 2004-14
Figure 4: Rum, India, category growth comparison, by volume, 2004-14
Figure 5: Rum, India, company share by volume (%), 2008-09
Figure 6: Rum, India, distribution channels by volume (%), 2008-09
Figure 7: Annual data review process

LIST OF TABLES
Table 1: Rum category definitions
Table 2: Rum distribution channels
Table 3: Rum, India, value by segment (INRm), 2004-09
Table 4: Rum, India, value forecast by segment (INRm), 2009-14
Table 5: Rum, India, value by segment ($m), 2004-09
Table 6: Rum, India, value forecast by segment ($m), 2009-14
Table 7: Rum, India, volume by segment (liters, million), 2004-09
Table 8: Rum, India, volume forecast by segment (liters, million), 2009-14
Table 9: Rum, India, brand share by volume (%), 2008-09
Table 10: Rum, India, volume by brand (liters, million), 2008-09
Table 11: Rum, India, company share by volume (%), 2008-09
Table 12: Rum, India, volume by company (liters, million), 2008-09
Table 13: Rum, India, distribution channels by volume (%), 2008-09
Table 14: Rum, India, volume by distribution channel (liters, million), 2008-09
Table 15: Rum, India, expenditure per capita (INR), 2004-09
Table 16: Rum, India, forecast expenditure per capita (INR), 2009-14
Table 17: Rum, India, expenditure per capita ($), 2004-09
Table 18: Rum, India, forecast expenditure per capita ($), 2009-14
Table 19: Rum, India, consumption per capita (liters), 2004-09
Table 20: Rum, India, forecast consumption per capita (liters), 2009-14
Table 21: India population, by age group, 2004-09 (millions)
Table 22: India population forecast, by age group, 2009-14 (millions)
Table 23: India population, by gender, 2004-09 (millions)
Table 24: India population forecast, by gender, 2009-14 (millions)
Table 25: India nominal GDP, 2004-09 (INRbn, nominal prices)
Table 26: India nominal GDP forecast, 2009-14 (INRbn, nominal prices)
Table 27: India real GDP, 2004-09 (INRbn, 2000 prices)
Table 28: India real GDP forecast, 2009-14 (INRbn, 2000 prices)
Table 29: India real GDP, 2004-09 ($bn, 2000 prices)
Table 30: India real GDP forecast, 2009-14 ($bn, 2000 prices)
Table 31: India consumer price index, 2004-09 (2000=100)
Table 32: India consumer price index, 2009-14 (2000=100)

Related research categories

By sector: Spirits, Rum (in Spirits)

By market: India (in Asia), India (in BRICM)