Rum in Hong Kong to 2016: Databook

Synopsis
• Overview of the Rum category in Hong Kong
• Analysis on consumption of the Rum category in Hong Kong, by volume, value, brands and channels
• Provides detailed historic and forecast data on the off-premise and on-premise consumption of the Rum category in Hong Kong
• Historic and forecast consumption value of the Rum category in Hong Kong by alcoholic strength and by price segments

Summary
This report is the result of Canadean’s extensive market research covering the Rum category in Hong Kong. It provides detailed historic and forecast consumption volume and values, at channel level. "Rum in Hong Kong to 2016: Databook" provides a top-level overview and detailed insight into the operating environment of the Rum category in Hong Kong

Scope
• Overview of the Rum category in Hong Kong
• Analysis on consumption of the Rum category in Hong Kong, by volume, value, brands and channels
• Provides detailed historic and forecast data on the off-premise and on-premise consumption of the Rum category in Hong Kong
• Historic and forecast consumption value of the Rum category in Hong Kong by alcoholic strength and by price segments

Reasons To Buy
• Provides you with important figures on consumption of the Rum category in Hong Kong
• Allows you to analyze the Rum category in Hong Kong with detailed historic consumption of the category by volume, value, brands, channels, price segments and by alcoholic strength.
• Helps you plan your future business decisions using forecast figures for the category along with segment level information

Table of contents

1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 This report provides 2011 actual sales; while forecasts are provided for 2012 – 2016.
1.3 Summary Methodology
2 Hong Kong Rum & Cane Spirits Market Analysis
2.1 Rum & Cane Spirits Market Growth Dynamics (Volume Analysis), 2006–16
2.2 Rum & Cane Spirits Market Consumption Analysis, 2006–16
2.2.1 Rum & Cane Spirits Market Volume Analysis, 2006–16
2.3 Rum & Cane Spirits Consumption by Channels
2.3.1 Rum & Cane Spirits Consumption by Channel, 2006–16
2.3.2 Rum & Cane Spirits Off-premise Consumption, 2006–16
2.3.3 Rum & Cane Spirits On-premise Consumption, 2006–16
2.4 Rum & Cane Spirits Consumption by Price Segment, 2006–16
2.5 Rum & Cane Spirits Consumption by Alcoholic Strength, 2006–16
2.6 Rum & Cane Spirits Consumption by Segments, 2006–16
2.7 Dark Rum Consumption Analysis
2.7.1 Dark Rum Consumption, 2006–16
2.7.2 Dark Rum Consumption by Price Segment, 2006–16
2.7.3 Dark Rum Consumption by Alcoholic Strength, 2006–16
2.8 Light Rum Consumption Analysis
2.8.1 Light Rum Consumption, 2006–16
2.8.2 Light Rum Consumption by Price Segment, 2006–16
2.8.3 Light Rum Consumption by Alcoholic Strength, 2006–16
3 Appendix
3.1 Methodology
3.2 About Canadean
3.3 Disclaimer

List of Tables
Table 1: Hong Kong Rum & Cane Spirits Market Dynamics: past and future growth rates (2006–11 & 2011–16) and future market size (Liters m 2016), by Segments
Table 2: Hong Kong Rum & Cane Spirits Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 3: Hong Kong Rum & Cane Spirits Consumption (Liters m) by Channel, 2006–11
Table 4: Hong Kong Rum & Cane Spirits Consumption (Liters m) by Channel, 2011–16
Table 5: Hong Kong Rum & Cane Spirits Off-premise Consumption (Liters m), 2006–11
Table 6: Hong Kong Rum & Cane Spirits Off-premise Consumption (Liters m), 2011–16
Table 7: Hong Kong Rum & Cane Spirits On-premise Consumption (Liters m), 2006–11
Table 8: Hong Kong Rum & Cane Spirits On-premise Consumption (Liters m), 2011–16
Table 9: Hong Kong Rum & Cane Spirits Consumption (Liters m) by Price Segment, 2006–11
Table 10: Hong Kong Rum & Cane Spirits Consumption (Liters m) by Price Segment, 2011–16
Table 11: Hong Kong Rum & Cane Spirits Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 12: Hong Kong Rum & Cane Spirits Consumption (Liters m) by Alcoholic Strength, 2011–16
Table 13: Hong Kong Rum & Cane Spirits Consumption (Liters m) by Segments, 2006–11
Table 14: Hong Kong Rum & Cane Spirits Consumption (Liters m) by Segments, 2011–16
Table 15: Hong Kong Dark Rum Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 16: Hong Kong Dark Rum Consumption (Liters m) by Price Segment, 2006–11
Table 17: Hong Kong Dark Rum Consumption (Liters m) by Price Segments, 2011–16
Table 18: Hong Kong Dark Rum Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 19: Hong Kong Dark Rum Consumption (Liters m) by Alcoholic Strength, 2011–16
Table 20: Hong Kong Light Rum Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Table 21: Hong Kong Light Rum Consumption (Liters m) by Price Segment, 2006–11
Table 22: Hong Kong Light Rum Consumption (Liters m) by Price Segments, 2011–16
Table 23: Hong Kong Light Rum Consumption (Liters m) by Alcoholic Strength, 2006–11
Table 24: Hong Kong Light Rum Consumption (Liters m) by Alcoholic Strength, 2011–16

List of Figures
Figure 1: Hong Kong Rum & Cane Spirits Market Dynamics by Segments, 2006–16
Figure 2: Hong Kong Rum & Cane Spirits Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 3: Hong Kong Rum & Cane Spirits Consumption (Liters m) by Channel, 2006–16
Figure 4: Hong Kong Rum & Cane Spirits Off-premise Consumption (Liters m), 2006–16
Figure 5: Hong Kong Rum & Cane Spirits On-premise Consumption (Liters m), 2006–16
Figure 6: Hong Kong Rum & Cane Spirits Consumption (Liters m) by Price Segment, 2006–16
Figure 7: Hong Kong Rum & Cane Spirits Consumption (Liters m) by Alcoholic Strength, 2006–16
Figure 8: Hong Kong Rum & Cane Spirits Consumption (Liters m) by Segments, 2006–16
Figure 9: Hong Kong Dark Rum Consumption (Liters m) and Growth (year on year), 2006–16
Figure 10: Hong Kong Dark Rum Consumption (Liters m) by Price Segment, 2006–16
Figure 11: Hong Kong Dark Rum Consumption (Liters m) by Alcoholic Strength, 2006–16
Figure 12: Hong Kong Light Rum Consumption (Liters m) and Growth (Y-o-Y), 2006–16
Figure 13: Hong Kong Light Rum Consumption (Liters m) by Price Segment, 2006–16
Figure 14: Hong Kong Light Rum Consumption (Liters m) by Alcoholic Strength, 2006–16

Related research categories

By sector: Rum (in Spirits)

By market: Hong Kong (in Asia)