Rum in Hong Kong to 2014 (Spirits)

Published: January 2011

Publisher: Datamonitor

Product ref: 102716

Pages: 34

Format: PDF

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Report description

Introduction

This databook provides key data and information on the Rum in Hong Kong (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope
  • Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data *Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights
  • The rum category was valued at HK$89.5m ($11.5m) in 2009, representing a CAGR of 5.5% since 2004. *By the end of 2014, the rum category will be worth HK$111m ($14.3m), with an expected CAGR of 4.4% between 2009 and 2014. *The rum market volume totaled 0.4 million liters in 2009, representing a CAGR of 2.1% since 2004. *By the end of 2014, the rum market will total 0.5 million liters, with an expected CAGR of 1.8% between 2009 and 2014. *The rum market was led by dark rum (representing 62.4% of the total value), with light rum accounting for the remaining 37.6% share. *Diageo plc is the market leader with a 27.7% share of the market.
Rum in Hong Kong (Spirits)
  • Design effective marketing and sales strategies by identifying key market categories and segments
  • Identify key players within the market to plan lucrative M&A, partnerships and agreements

Table of contents

Chapter 1 Executive Summary
Summary category level: rum

Chapter 2 Definition

Chapter 3 Category Analysis: Rum
Value analysis (Hong Kong Dollar), 2004-09
Value analysis (Hong Kong Dollar), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 4 Macroeconomic Profile
Macroeconomic Indicators

Chapter 5 Research Methodology
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research

LIST OF FIGURES
Figure 1: Rum, Hong Kong, value by segment (HK$m), 2004-14
Figure 2: Rum, Hong Kong, category growth comparison, by value, 2004-14
Figure 3: Rum, Hong Kong, volume by segment (liters, million), 2004-14
Figure 4: Rum, Hong Kong, category growth comparison, by volume, 2004-14
Figure 5: Rum, Hong Kong, company share by volume (%), 2008-09
Figure 6: Rum, Hong Kong, distribution channels by volume (%), 2008-09
Figure 7: Annual data review process

LIST OF TABLES
Table 1: Rum category definitions
Table 2: Rum distribution channels
Table 3: Rum, Hong Kong, value by segment (HK$m), 2004-09
Table 4: Rum, Hong Kong, value forecast by segment (HK$m), 2009-14
Table 5: Rum, Hong Kong, value by segment ($m), 2004-09
Table 6: Rum, Hong Kong, value forecast by segment ($m), 2009-14
Table 7: Rum, Hong Kong, volume by segment (liters, million), 2004-09
Table 8: Rum, Hong Kong, volume forecast by segment (liters, million), 2009-14
Table 9: Rum, Hong Kong, brand share by volume (%), 2008-09
Table 10: Rum, Hong Kong, volume by brand (liters, million), 2008-09
Table 11: Rum, Hong Kong, company share by volume (%), 2008-09
Table 12: Rum, Hong Kong, volume by company (liters, million), 2008-09
Table 13: Rum, Hong Kong, distribution channels by volume (%), 2008-09
Table 14: Rum, Hong Kong, volume by distribution channel (liters, million), 2008-09
Table 15: Rum, Hong Kong, expenditure per capita (HK$), 2004-09
Table 16: Rum, Hong Kong, forecast expenditure per capita (HK$), 2009-14
Table 17: Rum, Hong Kong, expenditure per capita ($), 2004-09
Table 18: Rum, Hong Kong, forecast expenditure per capita ($), 2009-14
Table 19: Rum, Hong Kong, consumption per capita (liters), 2004-09
Table 20: Rum, Hong Kong, forecast consumption per capita (liters), 2009-14
Table 21: Hong Kong population, by age group, 2004-09 (millions)
Table 22: Hong Kong population forecast, by age group, 2009-14 (millions)
Table 23: Hong Kong population, by gender, 2004-09 (millions)
Table 24: Hong Kong population forecast, by gender, 2009-14 (millions)
Table 25: Hong Kong nominal GDP, 2004-09 (HK$bn, nominal prices)
Table 26: Hong Kong nominal GDP forecast, 2009-14 (HK$bn, nominal prices)
Table 27: Hong Kong real GDP, 2004-09 (HK$bn, 2000 prices)
Table 28: Hong Kong real GDP forecast, 2009-14 (HK$bn, 2000 prices)
Table 29: Hong Kong real GDP, 2004-09 ($bn, 2000 prices)
Table 30: Hong Kong real GDP forecast, 2009-14 ($bn, 2000 prices)
Table 31: Hong Kong consumer price index, 2004-09 (2000=100)
Table 32: Hong Kong consumer price index, 2009-14 (2000=100)

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Related research categories

By sector: Spirits, Rum (in Spirits)

By market: Hong Kong (in Asia)