Rum in Eastern Europe to 2014 (Spirits)
Report description
This databook provides key data and information on the Rum in Eastern Europe (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope- Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data *Category level company and brand share as well as distribution share information for 2007 and 2008
- The rum category was valued at $1,378.5m in 2009, representing a CAGR of 1% since 2004. *By the end of 2014, the rum category will be worth $1,719.1m, with an expected CAGR of 4.5% between 2009 and 2014. *The rum market volume totaled 37 million liters in 2009, representing a negative CAGR of 0.9% since 2004. *By the end of 2014, the rum market will total 42.5 million liters, with an expected CAGR of 2.8% between 2009 and 2014. *The rum market was led by light rum (representing 64.3% of the total value), with dark rum accounting for the remaining 35.7% share. *Bacardi Limited is the market leader with a 52.7% share of the market. Rum in Eastern Europe (Spirits)
- Design effective marketing and sales strategies by identifying key market categories and segments
- Identify key players within the market to plan lucrative M&A, partnerships and agreements
Table of contents
Chapter 1 Executive Summary
Summary category level: rum
Chapter 2 Definition
Chapter 3 Category Analysis: Rum
Value analysis (US Dollar), 2004-09
Value analysis (US Dollar), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company share analysis
Distribution analysis
Expenditure and consumption per capita
Chapter 4 Research Methodology
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research
LIST OF FIGURES
Figure 1: Rum, Eastern Europe, value by segment ($m), 2004-14
Figure 2: Rum, Eastern Europe, category growth comparison, by value, 2004-14
Figure 3: Rum, Eastern Europe, volume by segment (liters, million), 2004-14
Figure 4: Rum, Eastern Europe, category growth comparison, by volume, 2004-14
Figure 5: Rum, Eastern Europe, company share (top five companies) by volume (%), 2008-09
Figure 6: Rum, Eastern Europe, distribution channels by volume (%), 2008-09
Figure 7: Annual data review process
LIST OF TABLES
Table 1: Rum category definitions
Table 2: Rum distribution channels
Table 3: Rum, Eastern Europe, value by segment ($m), 2004-09
Table 4: Rum, Eastern Europe, value forecast by segment ($m), 2009-14
Table 5: Rum, Eastern Europe, volume by segment (liters, million), 2004-09
Table 6: Rum, Eastern Europe, volume forecast by segment (liters, million), 2009-14
Table 7: Rum, Eastern Europe, company share (top 20 companies) by volume (%), 2008-09
Table 8: Rum, Eastern Europe, volume by company (liters, million), 2008-09
Table 9: Rum, Eastern Europe, distribution channels by volume (%), 2008-09
Table 10: Rum, Eastern Europe, volume by distribution channel (liters, million), 2008-09
Table 11: Rum, Eastern Europe, expenditure per capita ($), 2004-09
Table 12: Rum, Eastern Europe, forecast expenditure per capita ($), 2009-14
Table 13: Rum, Eastern Europe, consumption per capita (liters), 2004-09
Table 14: Rum, Eastern Europe, forecast consumption per capita (liters), 2009-14
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