Rum in Brazil to 2014 (Spirits)

This databook provides key data and information on the Rum in Brazil (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data *Category level company and brand share as well as distribution share information for 2007 and 2008

• The rum category was valued at BRL857.3m ($467.5m) in 2009, representing a CAGR of 4.2% since 2004. *By the end of 2014, the rum category will be worth BRL1,116.4m ($608.8m), with an expected CAGR of 5.4% between 2009 and 2014. *The rum market volume totaled 35.6 million liters in 2009, representing a CAGR of 5.2% since 2004. *By the end of 2014, the rum market will total 45.1 million liters, with an expected CAGR of 4.9% between 2009 and 2014. *The rum market was led by dark rum (representing 78.4% of the total value), with light rum accounting for the remaining 21.6% share. *Pernod Ricard is the market leader with a 72.3% share of the market. Rum in Brazil (Spirits)
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements

Table of contents

Chapter 1 Executive Summary
Summary category level: rum

Chapter 2 Definition

Chapter 3 Category Analysis: Rum
Value analysis (Brazilian Real), 2004-09
Value analysis (Brazilian Real), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita

Chapter 4 Macroeconomic Profile
Macroeconomic Indicators

Chapter 5 Research Methodology
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research

LIST OF FIGURES
Figure 1: Rum, Brazil, value by segment (BRLm), 2004-14
Figure 2: Rum, Brazil, category growth comparison, by value, 2004-14
Figure 3: Rum, Brazil, volume by segment (liters, million), 2004-14
Figure 4: Rum, Brazil, category growth comparison, by volume, 2004-14
Figure 5: Rum, Brazil, company share by volume (%), 2008-09
Figure 6: Rum, Brazil, distribution channels by volume (%), 2008-09
Figure 7: Annual data review process

LIST OF TABLES
Table 1: Rum category definitions
Table 2: Rum distribution channels
Table 3: Rum, Brazil, value by segment (BRLm), 2004-09
Table 4: Rum, Brazil, value forecast by segment (BRLm), 2009-14
Table 5: Rum, Brazil, value by segment ($m), 2004-09
Table 6: Rum, Brazil, value forecast by segment ($m), 2009-14
Table 7: Rum, Brazil, volume by segment (liters, million), 2004-09
Table 8: Rum, Brazil, volume forecast by segment (liters, million), 2009-14
Table 9: Rum, Brazil, brand share by volume (%), 2008-09
Table 10: Rum, Brazil, volume by brand (liters, million), 2008-09
Table 11: Rum, Brazil, company share by volume (%), 2008-09
Table 12: Rum, Brazil, volume by company (liters, million), 2008-09
Table 13: Rum, Brazil, distribution channels by volume (%), 2008-09
Table 14: Rum, Brazil, volume by distribution channel (liters, million), 2008-09
Table 15: Rum, Brazil, expenditure per capita (BRL), 2004-09
Table 16: Rum, Brazil, forecast expenditure per capita (BRL), 2009-14
Table 17: Rum, Brazil, expenditure per capita ($), 2004-09
Table 18: Rum, Brazil, forecast expenditure per capita ($), 2009-14
Table 19: Rum, Brazil, consumption per capita (liters), 2004-09
Table 20: Rum, Brazil, forecast consumption per capita (liters), 2009-14
Table 21: Brazil population, by age group, 2004-09 (millions)
Table 22: Brazil population forecast, by age group, 2009-14 (millions)
Table 23: Brazil population, by gender, 2004-09 (millions)
Table 24: Brazil population forecast, by gender, 2009-14 (millions)
Table 25: Brazil nominal GDP, 2004-09 (BRLbn, nominal prices)
Table 26: Brazil nominal GDP forecast, 2009-14 (BRLbn, nominal prices)
Table 27: Brazil real GDP, 2004-09 (BRLbn, 2000 prices)
Table 28: Brazil real GDP forecast, 2009-14 (BRLbn, 2000 prices)
Table 29: Brazil real GDP, 2004-09 ($bn, 2000 prices)
Table 30: Brazil real GDP forecast, 2009-14 ($bn, 2000 prices)
Table 31: Brazil consumer price index, 2004-09 (2000=100)
Table 32: Brazil consumer price index, 2009-14 (2000=100)

Related research categories

By sector: Spirits, Rum (in Spirits)

By market: Brazil (in South America), Brazil (in BRICM)