Rum in Belgium to 2014 (Spirits)
Report description
This databook provides key data and information on the Rum in Belgium (Spirits). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope- Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data *Category level company and brand share as well as distribution share information for 2007 and 2008
- The rum category was valued at €51.2m ($75m) in 2009, representing a CAGR of 2.5% since 2004. *By the end of 2014, the rum category will be worth €57.6m ($84.4m), with an expected CAGR of 2.4% between 2009 and 2014. *The rum market volume totaled 2.5 million liters in 2009, representing a CAGR of 2.1% since 2004. *By the end of 2014, the rum market will total 2.8 million liters, with an expected CAGR of 2% between 2009 and 2014. *The rum market was led by light rum (representing 66.9% of the total value), with dark rum accounting for the remaining 33.1% share. *Bacardi Limited is the market leader with a 33.3% share of the market. Rum in Belgium (Spirits)
- Design effective marketing and sales strategies by identifying key market categories and segments
- Identify key players within the market to plan lucrative M&A, partnerships and agreements
Table of contents
Chapter 1 Executive Summary
Summary category level: rum
Chapter 2 Definition
Chapter 3 Category Analysis: Rum
Value analysis (Euro), 2004-09
Value analysis (Euro), 2009-14
Value analysis (US dollars), 2004-09
Value analysis (US dollars), 2009-14
Volume analysis, 2004-09
Volume analysis, 2009-14
Company and brand share analysis
Distribution analysis
Expenditure and consumption per capita
Chapter 4 Macroeconomic Profile
Macroeconomic Indicators
Chapter 5 Research Methodology
Methodology overview
Secondary research
Market modeling
Creating an initial data model
Revising the initial data model
Creating a final estimate
Creating demographic value splits
Primary research
Data finalization
Ongoing research
LIST OF FIGURES
Figure 1: Rum, Belgium, value by segment (€m), 2004-14
Figure 2: Rum, Belgium, category growth comparison, by value, 2004-14
Figure 3: Rum, Belgium, volume by segment (liters, million), 2004-14
Figure 4: Rum, Belgium, category growth comparison, by volume, 2004-14
Figure 5: Rum, Belgium, company share by volume (%), 2008-09
Figure 6: Rum, Belgium, distribution channels by volume (%), 2008-09
Figure 7: Annual data review process
LIST OF TABLES
Table 1: Rum category definitions
Table 2: Rum distribution channels
Table 3: Rum, Belgium, value by segment (€m), 2004-09
Table 4: Rum, Belgium, value forecast by segment (€m), 2009-14
Table 5: Rum, Belgium, value by segment ($m), 2004-09
Table 6: Rum, Belgium, value forecast by segment ($m), 2009-14
Table 7: Rum, Belgium, volume by segment (liters, million), 2004-09
Table 8: Rum, Belgium, volume forecast by segment (liters, million), 2009-14
Table 9: Rum, Belgium, brand share by volume (%), 2008-09
Table 10: Rum, Belgium, volume by brand (liters, million), 2008-09
Table 11: Rum, Belgium, company share by volume (%), 2008-09
Table 12: Rum, Belgium, volume by company (liters, million), 2008-09
Table 13: Rum, Belgium, distribution channels by volume (%), 2008-09
Table 14: Rum, Belgium, volume by distribution channel (liters, million), 2008-09
Table 15: Rum, Belgium, expenditure per capita (€), 2004-09
Table 16: Rum, Belgium, forecast expenditure per capita (€), 2009-14
Table 17: Rum, Belgium, expenditure per capita ($), 2004-09
Table 18: Rum, Belgium, forecast expenditure per capita ($), 2009-14
Table 19: Rum, Belgium, consumption per capita (liters), 2004-09
Table 20: Rum, Belgium, forecast consumption per capita (liters), 2009-14
Table 21: Belgium population, by age group, 2004-09 (millions)
Table 22: Belgium population forecast, by age group, 2009-14 (millions)
Table 23: Belgium population, by gender, 2004-09 (millions)
Table 24: Belgium population forecast, by gender, 2009-14 (millions)
Table 25: Belgium nominal GDP, 2004-09 (€bn, nominal prices)
Table 26: Belgium nominal GDP forecast, 2009-14 (€bn, nominal prices)
Table 27: Belgium real GDP, 2004-09 (€bn, 2000 prices)
Table 28: Belgium real GDP forecast, 2009-14 (€bn, 2000 prices)
Table 29: Belgium real GDP, 2004-09 ($bn, 2000 prices)
Table 30: Belgium real GDP forecast, 2009-14 ($bn, 2000 prices)
Table 31: Belgium consumer price index, 2004-09 (2000=100)
Table 32: Belgium consumer price index, 2009-14 (2000=100)
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