Rtds/High-Strength Premixes in Ukraine

Rtds/high-strength premixes recorded an overall decline in volume, however, value sales increased as a result of rising unit prices. The overall category suffered from a lack of marketing activities, despite a growing clubbing culture among young consumers. The decline in consumer purchasing power overlapped into predominantly tried-and-tested brands of alcoholic drinks. Some consumers switched to other beverages as Rtds/high-strength premixes are considered quasi-alcoholic drinks, and their...

Euromonitor international's Rtds/High-Strength Premixes in Ukraine report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: High-Strength Premixes, Rtds.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Rtds/High-Strength Premixes market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Rtds/high-strength premixes by Category: Total Volume 2006-2011
Table 2 Sales of Rtds/high-strength premixes by Category: Total Value 2006-2011
Table 3 Sales of Rtds/high-strength premixes by Category: % Total Volume Growth 2006-2011
Table 4 Sales of Rtds/high-strength premixes by Category: % Total Value Growth 2006-2011
Table 5 On-trade vs Off-trade Sales of Rtds/high-strength premixes: Volume 2006-2011
Table 6 On-trade vs Off-trade Sales of Rtds/high-strength premixes: Value 2006-2011
Table 7 On-trade vs Off-trade Sales of Rtds/high-strength premixes: % Volume Growth 2006-2011
Table 8 On-trade vs Off-trade Sales of Rtds/high-strength premixes: % Value Growth 2006-2011
Table 9 Company Shares of Rtds/high-strength premixes by Global Brand Owner 2007-2011
Table 10 Company Shares of Rtds/high-strength premixes by National Brand Owner 2007-2011
Table 11 Brand Shares of Rtds/high-strength premixes 2008-2011
Table 12 Forecast Sales of Rtds/high-strength premixes by Category: Total Volume 2011-2016
Table 13 Forecast Sales of Rtds/high-strength premixes by Category: Total Value 2011-2016
Table 14 Forecast Sales of Rtds/high-strength premixes by Category: % Total Volume Growth 2011-2016
Table 15 Forecast Sales of Rtds/high-strength premixes by Category: % Total Value Growth 2011-2016
Nemiroff Uvk in Alcoholic Drinks (Ukraine)
Strategic Direction
Key Facts
Summary 1 NEMIROFF UVK: Key Facts
Summary 2 NEMIROFF UVK: Operational indicators
Company Background
Production
Summary 3 NEMIROFF UVK: Production Statistics 2011
Competitive Positioning
Summary 4 NEMIROFF UVK: Competitive Position 2011
Obolon Zat in Alcoholic Drinks (Ukraine)
Strategic Direction
Key Facts
Summary 5 Obolon PAT: Key Facts
Summary 6 Obolon PAT: Operational indicators
Company Background
Production
Summary 7 Obolon ZAT: Production Statistics 2011
Competitive Positioning
Summary 8 Summary Obolon PAT: Competitive Position 2011
Executive Summary
Gradual Recovery of Alcoholic Drinks Shapes Ukraine
Consumer Preference for Cheaper Products
Leading Premium Brands Strengthen Their Positions
Growth of Specialists As Consumers Shift To Off-trade
Positive Outlook
Key Trends and Developments
Changes in Excise Duty Level and Taxation Explain Slow industry Recovery
Summary 9 Key New Product Developments 2010-2011
Specialist Retailers
Summary 10 Leading Specialist Retailers 2010
M&a Activity
Summary 11 Merger and Acquisition Activity 2010-2011
Market Background
Legislation
Table 16 Number of On-trade Establishments by Type 2006-2011
Taxation and Duty Levies
Table 17 Taxation and Duty Levies on Alcoholic Drinks 2011
Table 18 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2011
Table 19 Selling Margin of a Typical Beer Brand 2011 - Chernigivske Svitle
Table 20 Selling Margin of a Typical Wine Brand 2011 - Koblevo (Aligoté) (Still White Wine)
Table 21 Selling Margin of a Typical Spirits Brand 2011 - Khlibny Dar
Operating Environment
Market indicators
Table 22 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data
Table 23 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 24 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
Table 25 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
Table 26 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
Table 27 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
Table 28 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
Table 29 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
Table 30 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
Table 31 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
Table 32 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
Table 33 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011
Table 34 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 35 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 36 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 37 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Definitions
Published Data Comparisons
Sources
Summary 12 Research Sources

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Related research categories

By sector: Ready-to-drink

By market: Ukraine (in Europe)