Rtds/High-Strength Premixes in Tunisia

RTDs and high-strength premixes sales are negligible in Tunisia. Most consumers are fairly loyal to beer and spirit-based cocktails and are not attracted by ready-made versions. This could change in the near future, however, as the clubbing scene is gaining momentum in Tunisia and is likely to attract more young people unless the new Islamist government moves to restrict its expansion.

Euromonitor International's RTDs/High-Strength Premixes in Tunisia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: High-Strength Premixes, RTDs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the RTDs/High-Strength Premixes market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Table of contents

Trends
Executive Summary
Difficult First Half of the Year But Good Overall Performance
Political Tensions and Tourism Crisis
No Change To Competitive Landscape
Supermarkets Lose Share To Other Channels
Alcoholic Drinks Sales Prove Resilient
Market Background
Legislation
Taxation and Duty Levies
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2011
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2011
Table 3 Selling Margin of a Typical Beer Brand 2011 - Celtia
Table 4 Selling Margin of a Typical Wine Brand 2011 - Belli Village Rouge
Table 5 Selling Margin of a Typical Spirits Brand 2011 - Boukha Soleil
Operating Environment
Contraband/parallel Trade
Duty-free
Cross-border/private Imports
Key New Product Launches
Summary 1 Key New Product Developments 2010-2011
Market Indicators
Table 6 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data
Table 7 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 8 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
Table 9 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
Table 10 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
Table 11 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
Table 12 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
Table 13 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
Table 14 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
Table 15 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
Table 16 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
Table 17 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011
Table 18 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 19 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 20 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 21 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Definitions
Sources
Summary 2 Research Sources

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Related research categories

By sector: Ready-to-drink

By market: Tunisia (in Africa)