Rtds/High-Strength Premixes in the US

RTDs/high-strength premixes declined by a 4% CAGR over the review period as a whole due to a lack of innovation and the removal of caffeine from the MillerCoors and Anheuser-Busch offerings. In 2011, sales of RTDs/high-strength premixes rebounded to grow by almost 2% to reach 530 million litres. Growth in RTDs/high-strength premixes is largely attributed to an increased appeal in attracting new consumers. Low-calorie offerings have attracted more women and health-conscious consumers to...

Euromonitor International's RTDs/High-Strength Premixes in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: High-Strength Premixes, RTDs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the RTDs/High-Strength Premixes market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of RTDS/High-strength Premixes by Category: Total Volume 2006-2011
Table 2 Sales of RTDS/High-strength Premixes by Category: Total Value 2006-2011
Table 3 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2006-2011
Table 4 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2006-2011
Table 5 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Volume 2006-2011
Table 6 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Value 2006-2011
Table 7 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Volume Growth 2006-2011
Table 8 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Value Growth 2006-2011
Table 9 Company Shares of RTDS/High-strength Premixes by Global Brand Owner 2007-2011
Table 10 Company Shares of RTDS/High-strength Premixes by National Brand Owner 2007-2011
Table 11 Brand Shares of RTDS/High-strength Premixes 2008-2011
Table 12 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2011-2016
Table 13 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2011-2016
Table 14 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2011-2016
Table 15 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2011-2016
Anheuser-Busch Inbev NV in Alcoholic Drinks (usa)
Strategic Direction
Key Facts
Summary 1 Anheuser-Busch InBev NV: Key Facts
Summary 2 Anheuser-Busch InBev NV: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Anheuser-Busch InBev NV: Competitive Position 2011
Boston Beer Co Inc, the in Alcoholic Drinks (usa)
Strategic Direction
Key Facts
Summary 4 Boston Beer Co Inc, The: Key Facts
Summary 5 Boston Beer Co Inc, The: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Boston Beer Co Inc, The: Competitive Position 2011
Millercoors Llc in Alcoholic Drinks (usa)
Strategic Direction
Key Facts
Summary 7 MillerCoors LLC: Key Facts
Company Background
Production
Competitive Positioning
Summary 8 MillerCoors LLC: Competitive Position 2011
Executive Summary
Beer Continues To Lose Ground To Wine and Spirits
Innovation Centres on Flavoured Products
Spirits and Rtds See Important Brand Acquisitions
All Eyes on Washington State As Privatisation Moves Forward
Millennials To Alter Future US Drinking Landscape
Key Trends and Developments
Millennial Generation Powers Alcohol Consumption Switch
Packaging Remains Central To Product Innovation
Washington State Moves Towards Privatisation of Spirits Sales
New Product Developments Centre Around Flavour Innovation
Summary 9 Key New Product Developments 2010-2011
Specialist Retailer
Market Merger and Acquisition Activity
Summary 10 Merger and Acquisition Activity 2010-2011
Summary 11 Speculated Merger and Acquisition Activity 2011-2012
Market Background
Legislation
Table 16 Number of On-trade Establishments by Type 2006-2010
Taxation and Duty Levies
Table 17 Taxation and Duty Levies on Alcoholic Drinks 2011
Table 18 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2011
Table 19 Selling Margin of a Typical Beer Brand 2011
Table 20 Selling Margin of a Typical Wine Brand 2011
Table 21 Selling Margin of a Typical Spirits Brand 2011
Operating Environment
Contraband/parallel Trade
Market Indicators
Table 22 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data
Table 23 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 24 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
Table 25 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
Table 26 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
Table 27 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
Table 28 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
Table 29 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
Table 30 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
Table 31 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
Table 32 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
Table 33 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011
Table 34 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 35 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 36 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 37 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Definitions
Published Data Comparisons
Summary 12 Research Sources

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Related research categories

By sector: Ready-to-drink

By market: United States (in North America)