Rtds/High-Strength Premixes in the Czech Republic

RTDs/High-strength premixes recorded dynamic total volume and value growth in 2011, thanks mainly to the launch of Staropramen Cool Lemon, a malt-based RTD which mixes beer with lemon juice to create a 2% abv beverage. Total sales increased by 45% in current value terms to reach CZK503 million and by 167% in volume terms to reach seven million litres.

Euromonitor International's RTDs/High-Strength Premixes in Czech Republic report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: High-Strength Premixes, RTDs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the RTDs/High-Strength Premixes market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of RTDS/High-strength Premixes by Category: Total Volume 2006-2011
Table 2 Sales of RTDS/High-strength Premixes by Category: Total Value 2006-2011
Table 3 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2006-2011
Table 4 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2006-2011
Table 5 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Volume 2006-2011
Table 6 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Value 2006-2011
Table 7 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Volume Growth 2006-2011
Table 8 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Value Growth 2006-2011
Table 9 Company Shares of RTDS/High-strength Premixes by Global Brand Owner 2007-2011
Table 10 Company Shares of RTDS/High-strength Premixes by National Brand Owner 2007-2011
Table 11 Brand Shares of RTDS/High-strength Premixes 2008-2011
Table 12 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2011-2016
Table 13 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2011-2016
Table 14 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2011-2016
Table 15 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2011-2016
Pivovary Staropramen As in Alcoholic Drinks (czech Republic)
Strategic Direction
Key Facts
Summary 1 Pivovary Staropramen as: Key Facts
Summary 2 Pivovary Staropramen as: Operational Indicators
Company Background
Production
Summary 3 Pivovary Staropramen as: Production Statistics 2009
Competitive Positioning
Summary 4 Pivovary Staropramen as: Competitive Position 2011
Plzenský Prazdroj As in Alcoholic Drinks (czech Republic)
Strategic Direction
Key Facts
Summary 5 Plzenský Prazdroj as: Key Facts
Summary 6 Plzenský Prazdroj as: Operational Indicators
Company Background
Production
Summary 7 Plzenský Prazdroj as: Production Statistics 2009
Competitive Positioning
Summary 8 Plzenský Prazdroj as: Competitive Position 2011
Executive Summary
Positive Total Value Sales Growth in 2011
Beer Performs Below Expectations in 2011
Multinationals Strengthen Nationwide
Retail Outperforms Foodservice in Volume Sales Terms in 2011
Positive Growth Outlook for Alcoholic Drinks in the Czech Republic
Key Trends and Developments
Price Remains A Key Factor in the Purchasing Decisions of Consumers
Retail Strengthens at the Expense of Foodservice
Rtds Boom in the Czech Republic
Key New Product Launches
Summary 9 Key New Product Developments 2010-2011
Specialist Retailers
Market Merger and Acquisition Activity
Summary 10 Merger and Acquisition Activity 2010-2011
Summary 11 Speculated Merger and Acquisition Activity 2011-2012
Market Background
Legislation
Table 16 Number of On-trade Establishments by Type 2006-2010
Taxation and Duty Levies
Table 17 Taxation and Duty Levies on Alcoholic Drinks 2011
Table 18 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2011
Table 19 Selling Margin of a Typical Beer Brand 2011
Table 20 Selling Margin of a Typical Wine Brand 2011
Table 21 Selling Margin of a Typical Spirits Brand 2011
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 22 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data
Table 23 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 24 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
Table 25 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
Table 26 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
Table 27 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
Table 28 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
Table 29 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
Table 30 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
Table 31 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
Table 32 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
Table 33 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011
Table 34 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 35 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 36 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 37 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Definitions
Published Data Comparisons
Sources
Summary 12 Research Sources

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Related research categories

By sector: Ready-to-drink

By market: Czech Republic (in Europe)