Rtds/High-Strength Premixes in Switzerland

The major trend in the RTDs/high-strength premixes market in 2011 was gärpops. Gärpops are “alcopops” made from either wine or beer rather than being spirit based. One reason for their success could be the price advantage that gärpops enjoy. In 2004, a very heavy “alcopops” tax was introduced. This tax however only impacts spirit-based RTDs, giving gärpops a competitive edge. As a result, wine and malt-based RTDs are growing in popularity and manufacturers have launched new gärpop products.

Euromonitor International's RTDs/High-Strength Premixes in Switzerland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: High-Strength Premixes, RTDs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the RTDs/High-Strength Premixes market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of RTDS/High-strength Premixes by Category: Total Volume 2006-2011
Table 2 Sales of RTDS/High-strength Premixes by Category: Total Value 2006-2011
Table 3 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2006-2011
Table 4 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2006-2011
Table 5 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Volume 2006-2011
Table 6 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Value 2006-2011
Table 7 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Volume Growth 2006-2011
Table 8 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Value Growth 2006-2011
Table 9 Company Shares of RTDS/High-strength Premixes by Global Brand Owner 2007-2011
Table 10 Company Shares of RTDS/High-strength Premixes by National Brand Owner 2007-2011
Table 11 Brand Shares of RTDS/High-strength Premixes 2008-2011
Table 12 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2011-2016
Table 13 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2011-2016
Table 14 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2011-2016
Table 15 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2011-2016
Feldschlösschen Getränke AG in Alcoholic Drinks (switzerland)
Strategic Direction
Key Facts
Summary 1 Feldschlösschen Getränke AG: Key Facts
Summary 2 Feldschlösschen Getränke AG: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Feldschlösschen Getränke AG: Competitive Position 2011
Executive Summary
On-trade Sales Continue To Suffer
Flavoured Alcoholic Drinks Sales Are Strong
Speciality Beers in Trend
Coop Continues To Dominate Off-trade Distribution Channel
Alcoholic Drinks Sales Stagnate in the Upcoming Years
Key Trends and Developments
Federal Government Announces Plans To Combat Youth Alcohol Problem
Increasing Health Consciousness Impacts the Swiss Alcoholic Drinks Market
Combination of Strong Franc and Weak Euro Boosts Sales of European Imports
Changing Retail Dynamics Effect Alcoholic Drinks Sales
Cocooning Continues
Summary 4 Key New Product Developments 2010-2011
Mergers and Acquisitions
Summary 5 Merger and Acquisition Activity 2008-2011
Legislation
Legal Drinking Age
Taxation and Duty Levies
Table 16 Taxation and Duty Levies on Alcoholic Drinks 2011
Table 17 Typical Wholesaler and Retailer Mark-Ups by Category 2011
Table 18 Selling Margin of a Typical Beer Brand 2011 - Feldschlösschen Original
Table 19 Selling Margin of a Typical Wine Brand 2011 - Beringer Stone Cellars
Table 20 Selling Margin of a Typical Spirits Brand 2011 - Absolut
Market Indicators
Table 21 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data
Table 22 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 23 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
Table 24 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
Table 25 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
Table 26 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
Table 27 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
Table 28 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
Table 29 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
Table 30 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
Table 31 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
Table 32 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011
Table 33 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 34 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 35 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 36 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Operating Environment
Contraband/parallel Trade
Definitions
Published Data Comparisons
Summary 6 Research Sources

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Related research categories

By sector: Ready-to-drink

By market: Switzerland (in Europe)