Rtds/High-Strength Premixes in Sweden

In 2010, high-strength premixes were launched at Systembolaget for the first time. Three brands were launched that year and, in 2011, a further six brands were launched and contributed to the near 14% growth. The focus remained on products that targeted older consumers. Bacardi & Cola, Bacardi Strawberry Daiquiri and The Famous Grouse & Cola are some examples of new product launches. However, despite the growth high-strength premixes remains the smallest category in RTDs/high-strength premixes,...

Euromonitor International's RTDs/High-Strength Premixes in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: High-Strength Premixes, RTDs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the RTDs/High-Strength Premixes market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of RTDS/High-strength Premixes by Category: Total Volume 2006-2011
Table 2 Sales of RTDS/High-strength Premixes by Category: Total Value 2006-2011
Table 3 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2006-2011
Table 4 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2006-2011
Table 5 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Volume 2006-2011
Table 6 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Value 2006-2011
Table 7 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Volume Growth 2006-2011
Table 8 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Value Growth 2006-2011
Table 9 Company Shares of RTDS/High-strength Premixes by Global Brand Owner 2007-2011
Table 10 Company Shares of RTDS/High-strength Premixes by National Brand Owner 2007-2011
Table 11 Brand Shares of RTDS/High-strength Premixes 2008-2011
Table 12 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2011-2016
Table 13 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2011-2016
Table 14 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2011-2016
Table 15 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2011-2016
Table 16 Sales of RTDS/High-strength Premixes by Category: Total Volume 2006-2011
Table 17 Sales of RTDS/High-strength Premixes by Category: Total Value 2006-2011
Table 18 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2006-2011
Table 19 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2006-2011
Table 20 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Volume 2006-2011
Table 21 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Value 2006-2011
Table 22 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Volume Growth 2006-2011
Table 23 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Value Growth 2006-2011
Table 24 Company Shares of RTDS/High-strength Premixes by Global Brand Owner 2007-2011
Table 25 Company Shares of RTDS/High-strength Premixes by National Brand Owner 2007-2011
Table 26 Brand Shares of RTDS/High-strength Premixes 2008-2011
Table 27 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2011-2016
Table 28 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2011-2016
Table 29 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2011-2016
Table 30 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2011-2016
Kopparbergs Bryggeri Ab in Alcoholic Drinks (sweden)
Strategic Direction
Key Facts
Summary 1 Kopparbergs Bryggeri AB: Key Facts
Summary 2 Kopparbergs Bryggeri AB: Operational Indicators
Company Background
Production
Summary 3 Kopparbergs Bryggeri AB: Production Statistics 2011
Competitive Positioning
Summary 4 Kopparbergs Bryggeri AB: Competitive Position 2011
Spendrups Bryggeri Ab in Alcoholic Drinks (sweden)
Strategic Direction
Key Facts
Summary 5 Spendrups Bryggeri AB: Key Facts
Summary 6 Spendrups Bryggeri AB: Operational Indicators
Company Background
Production
Summary 7 Spendrups Bryggeri AB: Production Statistics 2011
Competitive Positioning
Summary 8 Spendrups Bryggeri AB: Competitive Position 2011
Executive Summary
Small Increase in Alcoholic Drinks Sales
International Players Establish Subsidiaries
Fragmented Wine Category
Both On- and Off-trade Sales Increase
Growth Set To Continue
Key Trends and Developments
Small Domestic Producers of Alcoholic Drinks Increase
International Companies Setting Up Local Subsidiaries
Environmental and Social Issues in Focus
Key New Product Launches
Summary 9 Key New Product Developments 2010-2011
Specialist Retailer
Summary 10 Leading Specialist Retailer 2011
Market Merger and Acquisition Activity
Summary 11 Speculated Merger and Acquisition Activity 2011-2012
Market Background
Legislation
Table 31 Number of On-trade Establishments by Type 2006-2010
Taxation and Duty Levies
Table 32 Taxation and Duty Levies on Alcoholic Drinks 2011
Table 33 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2011
Table 34 Selling Margin of a Typical Beer Brand 2011
Table 35 Selling Margin of a Typical Wine Brand 2011
Table 36 Selling Margin of a Typical Spirits Brand 2011
Operating Environment
Table 37 SoRad Estimates of Contraband Consumption 2010
Table 38 Swedish Visitors to Åland 2004-2010
Table 39 SoRad Estimates of Private Imports to Sweden 2005-2010
Market Indicators
Table 40 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data
Table 41 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 42 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
Table 43 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
Table 44 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
Table 45 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
Table 46 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
Table 47 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
Table 48 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
Table 49 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
Table 50 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
Table 51 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011
Table 52 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 53 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 54 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 55 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Definitions
Published Data Comparisons
Sources
Summary 12 Research Sources

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Related research categories

By sector: Ready-to-drink

By market: Sweden (in Europe)