Rtds/High-Strength Premixes in South Korea

In 2011, Rtds/high-strength premixes saw total volume decline by almost 4% to 3.7 million litres. Due to lower economic growth than in 2010, and consumer demand shifting to takju, despite promotion of its variety and lower alcohol content for the health-conscious, the imported volume of Rtds declined during the year. Rtds imported from Australia and New Zealand used to be popular among young and female consumers; however, with a peak in 2007, the overall Rtds category has since been stagnant or...

Euromonitor International's Rtds/High-Strength Premixes in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: High-Strength Premixes, Rtds.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Rtds/High-Strength Premixes market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Table of contents

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of RtdS/High-strength Premixes by Category: Total Volume 2006-2011
Table 2 Sales of RtdS/High-strength Premixes by Category: Total Value 2006-2011
Table 3 Sales of RtdS/High-strength Premixes by Category: % Total Volume Growth 2006-2011
Table 4 Sales of RtdS/High-strength Premixes by Category: % Total Value Growth 2006-2011
Table 5 On-trade vs Off-trade Sales of RtdS/High-strength Premixes: Volume 2006-2011
Table 6 On-trade vs Off-trade Sales of RtdS/High-strength Premixes: Value 2006-2011
Table 7 On-trade vs Off-trade Sales of RtdS/High-strength Premixes: % Volume Growth 2006-2011
Table 8 On-trade vs Off-trade Sales of RtdS/High-strength Premixes: % Value Growth 2006-2011
Table 9 Company Shares of RtdS/High-strength Premixes by Global Brand Owner 2007-2011
Table 10 Company Shares of RtdS/High-strength Premixes by National Brand Owner 2007-2011
Table 11 Brand Shares of RtdS/High-strength Premixes 2008-2011
Table 12 Forecast Sales of RtdS/High-strength Premixes by Category: Total Volume 2011-2016
Table 13 Forecast Sales of RtdS/High-strength Premixes by Category: Total Value 2011-2016
Table 14 Forecast Sales of RtdS/High-strength Premixes by Category: % Total Volume Growth 2011-2016
Table 15 Forecast Sales of RtdS/High-strength Premixes by Category: % Total Value Growth 2011-2016
Lotte Liquor Bg Co Ltd in Alcoholic Drinks (south Korea)
Strategic Direction
Key Facts
Summary 1 Lotte Liquor BG Co Ltd: Key Facts
Summary 2 Lotte Liquor BG Co Ltd: Operational Indicators
Company Background
Production
Summary 3 Lotte Liquor BG Co Ltd: Production Statistics 2011
Competitive Positioning
Summary 4 Lotte Liquor BG Co Ltd: Competitive Position 2011
Executive Summary
Alcoholic Drinks Market Experiences Growth in 2011
Premium Alcoholic Drinks See Obvious Upward Trend
South Korea - EU and US Fta Brings Price Cut in Alcohol Drinks
Takju Dominates South Korean Alcohol Drinks Market
Positive Outlook for Alcoholic Drinks Over Forecast Period
Key Trends and Developments
Cocktail and Low-alcohol Content Drinks Remain Popular
South Korea - EU and US Fta Brings Price Cut in Alcohol Drinks
Domestic Companies' Leadership Remains Strong
Key New Product Launches
Summary 5 Key New Product Developments 2010-2011
Specialist Retailers
Summary 6 Leading Specialist Retailers 2011
Market Merger and Acquisition Activity
Market Background
Legislation
Table 16 Number of On-trade Establishments by Type 2006-2010
Taxation and Duty Levies
Table 17 Taxation and Duty Levies on Alcoholic Drinks 2011
Table 18 Typical Wholesaler and Retailer Off-trade Mark-ups% by Selected Categories 2011
Table 19 Selling Margin of a Typical Beer Brand 2011 - Hite
Table 20 Selling Margin of a Typical Imported Wine Brand 2011 - Jacob's Creek
Table 21 Selling Margin of a Typical Imported Spirits Brand 2011 - Imperial Classic 12 YO
Operating Environment
Contraband/parallel Trade
Market Indicators
Table 22 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data
Table 23 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 24 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
Table 25 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
Table 26 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
Table 27 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
Table 28 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
Table 29 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
Table 30 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
Table 31 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
Table 32 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
Table 33 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011
Table 34 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 35 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 36 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 37 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Definitions
Published Data Comparisons
Summary 7 Research Sources

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Related research categories

By sector: Ready-to-drink

By market: South Korea (in Asia)