Rtds/High-Strength Premixes in South Africa

RTDs/high-strength premixes is a “fad-driven” market, with growth driven by manufacturers supporting specific brands. Consumer preference for specific brands may be due to price, taste, packaging, advertising and/or image. Manufacturer support and innovation is important in terms of driving growth in the category. For example, Brandhouse’s Smirnoff brand is suffering as the company places less emphasis on driving sales. The company’s J&B & Soda registered growth from a small base due to being...

Euromonitor International's RTDs/High-Strength Premixes in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: High-Strength Premixes, RTDs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the RTDs/High-Strength Premixes market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of RTDS/High-strength Premixes by Category: Total Volume 2006-2011
Table 2 Sales of RTDS/High-strength Premixes by Category: Total Value 2006-2011
Table 3 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2006-2011
Table 4 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2006-2011
Table 5 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Volume 2006-2011
Table 6 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Value 2006-2011
Table 7 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Volume Growth 2006-2011
Table 8 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Value Growth 2006-2011
Table 9 Company Shares of RTDS/High-strength Premixes by Global Brand Owner 2007-2011
Table 10 Company Shares of RTDS/High-strength Premixes by National Brand Owner 2007-2011
Table 11 Brand Shares of RTDS/High-strength Premixes 2008-2011
Table 12 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2011-2016
Table 13 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2011-2016
Table 14 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2011-2016
Table 15 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2011-2016
Brandhouse Beverages (pty) Ltd in Alcoholic Drinks (south Africa)
Strategic Direction
Key Facts
Summary 1 Brandhouse Beverages (Pty) Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Brandhouse Beverages (Pty) Ltd: Competitive Position 2011
Halewood International Ltd in Alcoholic Drinks (south Africa)
Strategic Direction
Key Facts
Summary 3 Halewood International Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Halewood International Ltd: Competitive Position 2011
Executive Summary
Alcoholic Drinks Sales Volumes Up in South Africa in 2011
South Africans Still Impacted by Recent Economic Downturn
Sabmiller Lost Share To Brandhouse Beverages in 2011
Leading Supermarket Retailers Expanded Their Specialist Liquor Outlets in 2011
Strong Volume Sales Should Continue Over Forecast Period
Key Trends and Developments
Consumers Still Feeling the Impact of the Recent Economic Recession in 2011
Beer War Between Sabmiller and Brandhouse Beverages Continued in 2011
Key New Product Launches
Specialist Retailer
Summary 5 Leading Specialist Retailers 2011
Market Merger and Acquisition Activity
Summary 6 Speculated Merger and Acquisition Activity 2011-2012
Market Background
Legislation
Taxation and Duty Levies
Table 16 Taxation and Duty Levies on Alcoholic Drinks 2011
Table 17 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2011
Table 18 Selling Margin of a Typical Beer Brand 2011
Table 19 Selling Margin of a Typical Wine Brand 2011
Table 20 Selling Margin of a Typical Spirits Brand 2011
Operating Environment
Contraband/parallel Trade
Market Indicators
Table 21 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data
Table 22 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 23 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
Table 24 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
Table 25 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
Table 26 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
Table 27 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
Table 28 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
Table 29 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
Table 30 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
Table 31 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
Table 32 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011
Table 33 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 34 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 35 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 36 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Definitions
Published Data Comparisons
Summary 7 Research Sources

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Related research categories

By sector: Ready-to-drink

By market: South Africa (in Africa), Africa