RTDs/High-Strength Premixes in Norway

RTDs/high-strength premixes in Norway continues to face strong competition from other alcoholic drinks categories. A growing number of younger Norwegian consumers prefer still white wine and still rosé wine to RTD’s, especially during the warm summer months. The companies which produce RTDs have responded by offering attractive new packaging, new tastes and multipack packaging formats in order to remain competitive.

Euromonitor International's RTDs/High-Strength Premixes in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: High-Strength Premixes, RTDs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the RTDs/High-Strength Premixes market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of RTDS/High-strength Premixes by Category: Total Volume 2006-2011
Table 2 Sales of RTDS/High-strength Premixes by Category: Total Value 2006-2011
Table 3 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2006-2011
Table 4 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2006-2011
Table 5 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Volume 2006-2011
Table 6 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Value 2006-2011
Table 7 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Volume Growth 2006-2011
Table 8 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Value Growth 2006-2011
Table 9 Company Shares of RTDS/High-strength Premixes by Global Brand Owner 2007-2011
Table 10 Company Shares of RTDS/High-strength Premixes by National Brand Owner 2007-2011
Table 11 Brand Shares of RTDS/High-strength Premixes 2008-2011
Table 12 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2011-2016
Table 13 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2011-2016
Table 14 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2011-2016
Table 15 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2011-2016
Arcus As in Alcoholic Drinks (norway)
Strategic Direction
Key Facts
Summary 1 Arcus A/S: Key Facts
Summary 2 Arcus A/S: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Arcus A/S: Competitive Position 2011
Hansa Borg Bryggerier Asa in Alcoholic Drinks (norway)
Strategic Direction
Key Facts
Summary 4 Hansa Borg Bryggerier AS: Key Facts
Summary 5 Hansa Borg Bryggerier AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Hansa Borg Bryggerier AS: Competitive Position 2011
Ringnes As in Alcoholic Drinks (norway)
Strategic Direction
Key Facts
Summary 7 Ringnes AS: Key Facts
Summary 8 Ringnes AS: Operational Indicators
Company Background
Production
Summary 9 Ringnes AS: Production Statistics 2011
Competitive Positioning
Summary 10 Ringnes AS: Competitive Position 2011
Executive Summary
Alcoholic Drinks Sales Decrease Marginally During 2011
Changing Consumption Habits
Arcus Strengthens Its Position in Wine in Norway
Vinmonopolet Remains the Main Distribution Channel for Alcoholic Drinks
Positive Projected Growth
Key Trends and Developments
Norway's Favourable Economic Environment Shapes Industry Performance
Key New Product Launches
Summary 11 Key New Product Developments 2010-2011
Vinmonopolet - the State-owned Alcoholic Drinks Retail Monopoly
Summary 12 Leading Specialist Retailers 2011
Mergers and Acquisition Activity
the Impact of Duty Free Sales and the Cross-border Sales on Alcohol Market
Market Background
Legislation
Table 16 Number of Licences to Serve Alcohol by Type 2005-2010
Taxation and Duty Levies
Table 17 Taxation and Duty Levies on Alcoholic Drinks 2011
Table 18 Additional Taxes on Alcoholic Drinks 2011 (according to classification)
Table 19 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2011
Table 20 Selling Margin of a Typical Beer Brand 2011: Tuborg, 500ml
Table 21 Selling Margin of a Typical Wine Brand 2011: JP Chenet, 750ml
Table 22 Selling Margin of a Typical Spirits Brand 2011: Kalinka, 700ml
Operating Environment
Market Indicators
Table 23 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data
Table 24 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 25 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
Table 26 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
Table 27 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
Table 28 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
Table 29 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
Table 30 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
Table 31 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
Table 32 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
Table 33 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
Table 34 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011
Table 35 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 36 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 37 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 38 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Definitions
Published Data Comparisons
Sources
Summary 13 Research Sources

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Related research categories

By sector: Ready-to-drink

By market: Norway (in Europe)