Rtds/High-Strength Premixes in Mexico

Convenience, together with a growing trend towards home drinking in the wake of increased crime and violence, represented the main drivers in the development of Rtds/high-strength premixes in Mexico in 2011. The wide variety of such products offers convenience and an ability to meet the requirements of numerous consumers. It is common that within a group of friends not everybody likes to drink the same thing, and Rtds/high-strength premixes represent an ideal solution in terms of type of...

Euromonitor international's Rtds/High-Strength Premixes in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: High-Strength Premixes, Rtds.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Rtds/High-Strength Premixes market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Rtds/high-strength premixes by Category: Total Volume 2006-2011
Table 2 Sales of Rtds/high-strength premixes by Category: Total Value 2006-2011
Table 3 Sales of Rtds/high-strength premixes by Category: % Total Volume Growth 2006-2011
Table 4 Sales of Rtds/high-strength premixes by Category: % Total Value Growth 2006-2011
Table 5 On-trade vs Off-trade Sales of Rtds/high-strength premixes: Volume 2006-2011
Table 6 On-trade vs Off-trade Sales of Rtds/high-strength premixes: Value 2006-2011
Table 7 On-trade vs Off-trade Sales of Rtds/high-strength premixes: % Volume Growth 2006-2011
Table 8 On-trade vs Off-trade Sales of Rtds/high-strength premixes: % Value Growth 2006-2011
Table 9 Company Shares of Rtds/high-strength premixes by Global Brand Owner 2007-2011
Table 10 Company Shares of Rtds/high-strength premixes by National Brand Owner 2007-2011
Table 11 Brand Shares of Rtds/high-strength premixes 2008-2011
Table 12 Forecast Sales of Rtds/high-strength premixes by Category: Total Volume 2011-2016
Table 13 Forecast Sales of Rtds/high-strength premixes by Category: Total Value 2011-2016
Table 14 Forecast Sales of Rtds/high-strength premixes by Category: % Total Volume Growth 2011-2016
Table 15 Forecast Sales of Rtds/high-strength premixes by Category: % Total Value Growth 2011-2016
Casa Herradura SA De Cv in Alcoholic Drinks (Mexico)
Strategic Direction
Key Facts
Summary 1 Casa Herradura SA de CV: Key Facts
Summary 2 Casa Herradura SA de CV: Operational indicators
Company Background
Production
Summary 3 Casa Herradura SA de CV: Production Statistics 2011
Competitive Positioning
Summary 4 Casa Herradura SA de CV: Competitive Position 2011
La Madrileña SA De Cv in Alcoholic Drinks (Mexico)
Strategic Direction
Key Facts
Summary 5 La Madrileña SA de CV: Key Facts
Summary 6 La Madrileña SA de CV: Operational indicators
Company Background
Production
Competitive Positioning
Summary 7 La Madrileña SA de CV: Competitive Position 2011
Productos De Uva SA De Cv in Alcoholic Drinks (Mexico)
Strategic Direction
Key Facts
Summary 8 Productos de Uva SA de CV (Grupo Cetto) and Vinícola LA Cetto SA de CV: Key Facts
Summary 9 Productos de Uva SA de CV (Grupo Cetto): Operational indicators
Company Background
Production
Summary 10 Productos de Uva SA de CV (Grupo Cetto): Production Statistics 2011
Competitive Positioning
Summary 11 Productos de Uva SA de CV and Vinícola LA Cetto SA de CV (Grupo Cetto): Competitive Position 2011
Valle Redondo SA De Cv in Alcoholic Drinks (Mexico)
Strategic Direction
Key Facts
Summary 12 Valle Redondo SA de CV: Key Facts
Summary 13 Valle Redondo SA de CV: Operational indicators
Company Background
Production
Summary 14 Valle Redondo SA de CV: Production Statistics 2011
Competitive Positioning
Summary 15 Valle Redondo SA de CV: Competitive Position 2011
Executive Summary
Economic Recovery Becomes More Evident in 2011
Aspirational Consumers Reshape Map of Alcoholic Drinks
Multinational Presence See Great Advance in Mexico With Heineken
Home-drinking Trend Supports Dominance of Off-trade Channel
Brighter Perspectives in Coming Years
Key Trends and Developments
Beer Manufacturers Strive for Diversity
Packaging Trends Revive interest in Alcoholic Drinks
National insecurity Promotes Home Drinking
Players Continue To invest in Advertising Campaigns
New Rules of the Game May Alter Market Dynamics
Key New Product Launches
Summary 16 Key New Product Developments 2010-2011
Specialist Retailer
Summary 17 Leading Specialist Retailers 2011
Market Merger and Acquisition Activity
Market Background
Legislation
Table 16 Number of On-trade Establishments by Type 2006-2011
Taxation and Duty Levies
Table 17 Taxation and Duty Levies on Alcoholic Drinks 2011
Table 18 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2011
Table 19 Selling Margin of a Typical Beer Brand 2011
Table 20 Selling Margin of a Typical Wine Brand 2011
Table 21 Selling Margin of a Typical Spirits Brand 2011
Operating Environment
Contraband/parallel Trade
Duty-free
Cross-border/private Imports
Market indicators
Table 22 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data
Table 23 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 24 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
Table 25 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
Table 26 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
Table 27 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
Table 28 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
Table 29 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
Table 30 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
Table 31 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
Table 32 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
Table 33 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011
Table 34 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 35 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 36 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 37 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Definitions
Published Data Comparisons
Summary 18 Research Sources

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Related research categories

By sector: Ready-to-drink

By market: Mexico (in North America), Mexico (in BRICM)