Rtds/High-Strength Premixes in Kenya

Published: September 2013

Publisher: Euromonitor Plc

Product ref: 181108

Pages: 23

Format: PDF

Delivery: Immediate download

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Price: $ 900.00

Report description

The proportion of financially independent women in the country has increased in line with growth of the middle-class, with these women accounting for a large majority of the females found in bars and restaurants at any given time. This means that outlet owners are enjoying higher RTD sales as women tend to be the main consumers of these drinks. This trend is likely to increase, although at a modest pace, as RTDs continue to face competition from beer and spirits.

Euromonitor International's RTDs/High-Strength Premixes in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: High-Strength Premixes, RTDs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the RTDs/High-Strength Premixes market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of RTDS/High-strength Premixes by Category: Total Volume 2007-2012
Table 2 Sales of RTDS/High-strength Premixes by Category: Total Value 2007-2012
Table 3 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2007-2012
Table 4 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2007-2012
Table 5 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: Volume 2007-2012
Table 6 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: Value 2007-2012
Table 7 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 8 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: % Value Growth 2007-2012
Table 9 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2008-2012
Table 10 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2008-2012
Table 11 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2009-2012
Table 12 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2012-2017
Table 13 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2012-2017
Table 14 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2012-2017
Table 15 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2012-2017
East African Breweries Ltd in alcoholic drinks (Kenya)
Strategic Direction
Key Facts
Summary 1 East African Breweries Ltd: Key Facts
Summary 2 East African Breweries Ltd: Operational Indicators
Company Background
Production
Summary 3 East African Breweries Ltd: Production Statistics 2012
Competitive Positioning
Summary 4 East African Breweries Ltd: Competitive Position 2012
Wines of the world Ltd in alcoholic drinks (Kenya)
Strategic Direction
Key Facts
Summary 5 Wines of the world Ltd: Key Facts
Company Background
Private Label
Competitive Positioning
Summary 6 Wines of the world Ltd: Competitive Position 2012
Executive Summary
Kenyan Alcoholic Drinks Market Continues To Grow
Branded Events A Growing Trend
International Players Seek To Further Penetrate the Kenyan Market
Alcohol Can Now Be Bought Alongside Bread in Retail Outlets
Market Background
Legislation
Taxation and Duty Levies
Table 16 Taxation and Duty Levies on Alcoholic Drinks 2012
Table 17 Typical Wholesaler and Retailer Off-Trade Mark-ups by Selected Categories 2012
Table 18 Selling Margin of a Typical Beer Brand 2012 - Tusker
Table 19 Selling Margin of a Typical Wine Brand 2012 - Caprice Red
Table 20 Selling Margin of a Typical Spirits Brand 2012 - Johnnie Walker Red Label
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Summary 7 Key New Product Developments 2012
Market Indicators
Table 21 Retail Consumer Expenditure on Alcoholic Drinks 2007-2012
Market Data
Table 22 Sales of Alcoholic Drinks by Category: Total Volume 2007-2012
Table 23 Sales of Alcoholic Drinks by Category: Total Value 2007-2012
Table 24 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2007-2012
Table 25 Sales of Alcoholic Drinks by Category: % Total Value Growth 2007-2012
Table 26 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Volume 2012
Table 27 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Value 2012
Table 28 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Volume 2012
Table 29 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Value 2012
Table 30 GBO Company Shares of Alcoholic Drinks: % Total Volume 2008-2012
Table 31 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2007-2012
Table 32 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2012
Table 33 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 34 Forecast Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 35 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 36 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Definitions
Sources
Summary 8 Research Sources













Price: $ 900.00

Related research categories

By sector: Ready-to-drink

By market: Kenya (in Africa)