Rtds/High-Strength Premixes in Kenya

Rtds/High-Strength Premixes in Kenya

Published: September 2013
Publisher: Euromonitor International
Product ref: 181108
Pages: 23
Format: PDF
Delivery: Immediate download

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The proportion of financially independent women in the country has increased in line with growth of the middle-class, with these women accounting for a large majority of the females found in bars and restaurants at any given time. This means that outlet owners are enjoying higher RTD sales as women tend to be the main consumers of these drinks. This trend is likely to increase, although at a modest pace, as RTDs continue to face competition from beer and spirits.

Euromonitor International's RTDs/High-Strength Premixes in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: High-Strength Premixes, RTDs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the RTDs/High-Strength Premixes market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Price: $900.00

Don't worry. No payment is taken yet

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Related research categories

By sector: Ready-to-drink

By market: Kenya (in Africa)


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