Rtds/High-Strength Premixes in Hong Kong, China

in 2011 Rtds/high-strength premixes recorded 1% volume growth to reach 359,000 litres. With the plethora of other alcoholic beverages available to consumers in Hong Kong, Rtds/high-strength premixes faced stiff competition and hence growth was sluggish over the review period. Growth in 2011 was due to the slight increase in the popularity of such products, especially as social drinking in Hong Kong expanded. Consumers were also purchasing Rtds/high-strength premixes to be used at their own...

Euromonitor international's Rtds/High-Strength Premixes in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: High-Strength Premixes, Rtds.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Rtds/High-Strength Premixes market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Rtds/high-strength premixes by Category: Total Volume 2006-2011
Table 2 Sales of Rtds/high-strength premixes by Category: Total Value 2006-2011
Table 3 Sales of Rtds/high-strength premixes by Category: % Total Volume Growth 2006-2011
Table 4 Sales of Rtds/high-strength premixes by Category: % Total Value Growth 2006-2011
Table 5 On-trade vs Off-trade Sales of Rtds/high-strength premixes: Volume 2006-2011
Table 6 On-trade vs Off-trade Sales of Rtds/high-strength premixes: Value 2006-2011
Table 7 On-trade vs Off-trade Sales of Rtds/high-strength premixes: % Volume Growth 2006-2011
Table 8 On-trade vs Off-trade Sales of Rtds/high-strength premixes: % Value Growth 2006-2011
Table 9 Company Shares of Rtds/high-strength premixes by Global Brand Owner 2007-2011
Table 10 Company Shares of Rtds/high-strength premixes by National Brand Owner 2007-2011
Table 11 Brand Shares of Rtds/high-strength premixes 2008-2011
Table 12 Forecast Sales of Rtds/high-strength premixes by Category: Total Volume 2011-2016
Table 13 Forecast Sales of Rtds/high-strength premixes by Category: Total Value 2011-2016
Table 14 Forecast Sales of Rtds/high-strength premixes by Category: % Total Volume Growth 2011-2016
Table 15 Forecast Sales of Rtds/high-strength premixes by Category: % Total Value Growth 2011-2016
Wing Hing Provision Wine & Spirits Co Ltd in Alcoholic Drinks (Hong Kong, China)
Strategic Direction
Key Facts
Summary 1 Wing Hing Provision Wine & Spirits Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Wing Hing Provision Wine & Spirits Co Ltd: Competitive Position 2011
Executive Summary
Alcoholic Drinks See Healthy Volume and Value Growth
Sales Driven by A Younger Crowd
Regional and international Brands Dominate Competitive Landscape
Supermarkets/hypermarkets Remain Preferred Distribution Channel
Positive Growth for Alcoholic Drinks Forecast
Key Trends and Developments
Positive Consumer Sentiment Boosts Spending in 2011
Young, Rich and Fabulous
Growing Sophistication Among Consumers
Key New Product Launches
Summary 3 Key New Product Developments 2010-2011
Specialist Retailer
Summary 4 Leading Specialist Retailers 2011
Market Merger and Acquisition Activity
Market Background
Legislation
Table 16 Number of On-trade Establishments by Type 2006-2010
Taxation and Duty Levies
Table 17 Taxation and Duty Levies on Alcoholic Drinks 2011
Table 18 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2011
Table 19 Selling Margin of a Typical Beer Brand 2011
Table 20 Selling Margin of a Typical Wine Brand 2011
Table 21 Selling Margin of a Typical Spirits Brand 2011
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market indicators
Table 22 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data
Table 23 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 24 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
Table 25 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
Table 26 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
Table 27 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
Table 28 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
Table 29 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
Table 30 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
Table 31 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
Table 32 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
Table 33 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011
Table 34 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 35 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 36 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 37 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Definitions
Published Data Comparisons
Summary 5 Research Sources

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Related research categories

By sector: Ready-to-drink

By market: China (in Asia), Hong Kong (in Asia), China (in BRICM)