Rtds/High-Strength Premixes in Guatemala

Rtds/high-strength premixes recorded increased dynamism in 2011 due to the introduction of new players and continuous innovation, with total volume sales growing by 5% to 2.3 million litres. Companies that participate in the area are expanding or planning to expand their offerings with innovative products. The fact that products offered within the area fit well with changing consumer lifestyles is helping to boost sales.

Euromonitor international's Rtds/High-Strength Premixes in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: High-Strength Premixes, Rtds.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Rtds/High-Strength Premixes market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor international has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor international has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Rtds/high-strength premixes by Category: Total Volume 2006-2011
Table 2 Sales of Rtds/high-strength premixes by Category: Total Value 2006-2011
Table 3 Sales of Rtds/high-strength premixes by Category: % Total Volume Growth 2006-2011
Table 4 Sales of Rtds/high-strength premixes by Category: % Total Value Growth 2006-2011
Table 5 On-trade vs Off-trade Sales of Rtds/high-strength premixes: Volume 2006-2011
Table 6 On-trade vs Off-trade Sales of Rtds/high-strength premixes: Value 2006-2011
Table 7 On-trade vs Off-trade Sales of Rtds/high-strength premixes: % Volume Growth 2006-2011
Table 8 On-trade vs Off-trade Sales of Rtds/high-strength premixes: % Value Growth 2006-2011
Table 9 Company Shares of Rtds/high-strength premixes by Global Brand Owner 2007-2011
Table 10 Company Shares of Rtds/high-strength premixes by National Brand Owner 2007-2011
Table 11 Brand Shares of Rtds/high-strength premixes 2008-2011
Table 12 Forecast Sales of Rtds/high-strength premixes by Category: Total Volume 2011-2016
Table 13 Forecast Sales of Rtds/high-strength premixes by Category: Total Value 2011-2016
Table 14 Forecast Sales of Rtds/high-strength premixes by Category: % Total Volume Growth 2011-2016
Table 15 Forecast Sales of Rtds/high-strength premixes by Category: % Total Value Growth 2011-2016
Cervecería Centroamericana SA in Alcoholic Drinks (Guatemala)
Strategic Direction
Key Facts
Summary 1 Cervecería Centroamericana SA: Key Facts
Company Background
Production
Summary 2 Cervecería Centroamericana SA: Production Statistics 2011
Competitive Positioning
Summary 3 Cervecería Centroamericana SA: Competitive Position 2011
Distribuidora Marte SA in Alcoholic Drinks (Guatemala)
Strategic Direction
Key Facts
Summary 4 Distribuidora Marte S.A.: Key Facts
Summary 5 Distribuidora Marte S.A.: Operational indicators
internet Strategy
Company Background
Chart 1 Distribuidora Marte SA: Vinoteca in Guatemala City, zone 14
Private Label
Competitive Positioning
industrias Licoreras De Guatemala in Alcoholic Drinks (Guatemala)
Strategic Direction
Key Facts
Summary 6 industrias Licoreras de Guatemala SA: Key Facts
Company Background
Production
Summary 7 industrias Licoreras de Guatemala SA: Production Statistics 2011
Competitive Positioning
Summary 8 industrias Licoreras de Guatemala SA: Competitive Position 2011
Executive Summary
Better Economic Conditions But Still Some Problems To Tackle
Premiumisation Efforts Aiming To Revitalise the Area
Domestic Companies Continue To Lead Sales
increasing Sales Share of Modern Distribution Channels
Positive Future
Market Background
Legislation
Taxation and Duty Levies
Table 16 Taxation and Duty Levies on Alcoholic Drinks 2011
Table 17 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2011
Table 18 Selling Margin of a Typical Beer Brand 2011
Table 19 Selling Margin of a Typical Spirits Brand 2011
Operating Environment
Key New Product Launches
Summary 9 Key New Product Developments 2010-2011
Market indicators
Table 20 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data
Table 21 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 22 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
Table 23 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
Table 24 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
Table 25 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
Table 26 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
Table 27 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
Table 28 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
Table 29 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
Table 30 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
Table 31 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011
Table 32 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 33 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 34 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 35 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Definitions
Published Data Comparisons
Sources
Summary 10 Research Sources

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Related research categories

By sector: Ready-to-drink

By market: Guatemala (in North America)