Rtds/High-Strength Premixes in Germany

New product launches led to strong growth in wine- and spirit-based RTDs in 2011. In wine-based RTDs, the brand Bayão, produced by Bayão Getränke GmbH, boosted sales of wine-based RTDs and stimulated on-trade sales of this category, in particular. Bayão is a wine-based RTD with caipirinha flavour and 5.4% alcohol by volume. The brand is positioned as a summer drink, marketed with the slogan “Feel Brazil” and targeted at young consumers. Brauerei C&A Veltins GmbH & Co KG, with its core...

Euromonitor International's RTDs/High-Strength Premixes in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: High-Strength Premixes, RTDs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the RTDs/High-Strength Premixes market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of RTDS/High-strength Premixes by Category: Total Volume 2006-2011
Table 2 Sales of RTDS/High-strength Premixes by Category: Total Value 2006-2011
Table 3 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2006-2011
Table 4 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2006-2011
Table 5 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Volume 2006-2011
Table 6 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Value 2006-2011
Table 7 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Volume Growth 2006-2011
Table 8 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Value Growth 2006-2011
Table 9 Company Shares of RTDS/High-strength Premixes by Global Brand Owner 2007-2011
Table 10 Company Shares of RTDS/High-strength Premixes by National Brand Owner 2007-2011
Table 11 Brand Shares of RTDS/High-strength Premixes 2008-2011
Table 12 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2011-2016
Table 13 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2011-2016
Table 14 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2011-2016
Table 15 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2011-2016
Berentzen-gruppe AG in Alcoholic Drinks (germany)
Strategic Direction
Key Facts
Summary 1 Berentzen Gruppe AG: Key Facts
Summary 2 Berentzen Gruppe AG: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Berentzen Gruppe AG: Competitive Position 2011
Carlsberg Deutschland GmbH in Alcoholic Drinks (germany)
Strategic Direction
Key Facts
Summary 4 Carlsberg Deutschland GmbH: Key Facts
Company Background
Production
Summary 5 Carlsberg Deutschland GmbH: Production Statistics 2011
Competitive Positioning
Summary 6 Carlsberg Deutschland GmbH: Competitive Position 2011
Hardenberg Wilthen AG in Alcoholic Drinks (germany)
Strategic Direction
Key Facts
Summary 7 Hardenberg Wilthen AG: Key Facts
Company Background
Production
Summary 8 Hardenberg Wilthen AG: Production Statistics 2011
Competitive Positioning
Summary 9 Hardenberg Wilthen AG: Competitive Position 2011
Krombacher Brauerei Bhd Schadeberg GmbH & Co Kg in Alcoholic Drinks (germany)
Strategic Direction
Key Facts
Summary 10 Krombacher Brauerei Bhd Schadeberg GmbH & Co KG: Key Facts
Summary 11 Krombacher Brauerei Bhd Schadeberg GmbH & Co KG: Operational Indicators
Company Background
Production
Summary 12 Krombacher Brauerei Bhd Schadeberg GmbH & Co KG: Production Statistics 2011
Competitive Positioning
Summary 13 Krombacher Brauerei Bhd Schadeberg GmbH & Co KG: Competitive Position 2011
Oettinger Brauerei GmbH in Alcoholic Drinks (germany)
Strategic Direction
Key Facts
Summary 14 Oettinger Brauerei GmbH: Key Facts
Summary 15 Oettinger Brauerei GmbH: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 16 Oettinger Brauerei GmbH: Competitive Position 2011
Radeberger Gruppe Kg in Alcoholic Drinks (germany)
Strategic Direction
Key Facts
Summary 17 Radeberger Gruppe KG: Key Facts
Summary 18 Radeberger Gruppe KG: Operational Indicators
Company Background
Production
Summary 19 Radeberger Gruppe KG: Production Statistics 2011
Competitive Positioning
Summary 20 Radeberger Gruppe KG: Competitive Position 2011
Executive Summary
Alcoholic Drinks Register Improved Performance in 2011
Consolidation in the Industry Intensifies
Big Local Breweries Occupy the Top Positions
On-trade Continues To Suffer With Consumers Still Reluctant To Go Out
Further Decline in Volume and Value Sales Expected in the Forecast Period
Key Trends and Developments
Shrinking and Ageing Population Affects Demand for Alcoholic Drinks
On- Trade Continues To Suffer From Consumers' Price Concerns
Premium Carves A Niche Amidst Strong Presence of Private Label
Key New Product Launches
Summary 21 Key New Product Developments 2010-2011
Specialist Retailers
Summary 22 Leading Specialist Retailers 2011
Market Merger and Acquisition Activity
Summary 23 Merger and Acquisition Activity 2010-2011
Market Background
Legislation
Table 16 Number of On-trade Establishments by Type 2006-2010
Taxation and Duty Levies
Table 17 Taxation and Duty Levies on Alcoholic Drinks 2011
Table 18 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories2011
Table 19 Selling Margin of a Typical Beer Brand 2011 - Oettinger
Table 20 Selling Margin of a Typical Wine Brand 2011 - Blanchet
Table 21 Selling Margin of a Typical Spirits Brand 2011 - Wilthener Goldkrone Spirituosen Spezialität
Operating Environment
Market Indicators
Table 22 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data
Table 23 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 24 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
Table 25 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
Table 26 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
Table 27 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
Table 28 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
Table 29 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
Table 30 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
Table 31 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
Table 32 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
Table 33 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011
Table 34 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 35 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 36 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 37 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Definitions
Published Data Comparisons
Sources
Summary 24 Research Sources

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Related research categories

By sector: Ready-to-drink

By market: Germany (in Europe)