Rtds/High-Strength Premixes in Denmark

Published: August 2013

Publisher: Euromonitor Plc

Product ref: 178596

Pages: 31

Format: PDF

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Price: $ 900.00

Report description

RTDs/high-strength premixes recorded dynamic growth in 2012. The category is very immature and manufacturers underpinned growth by targeting the younger consumer groups of teenagers and consumers in their twenties. This group, to an increasing extent, has a proportionally higher share of female drinkers and is less inclined towards beer than previous generations.

Euromonitor International's RTDs/High-Strength Premixes in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: High-Strength Premixes, RTDs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the RTDs/High-Strength Premixes market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of RTDS/High-strength Premixes by Category: Total Volume 2007-2012
Table 2 Sales of RTDS/High-strength Premixes by Category: Total Value 2007-2012
Table 3 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2007-2012
Table 4 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2007-2012
Table 5 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: Volume 2007-2012
Table 6 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: Value 2007-2012
Table 7 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 8 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: % Value Growth 2007-2012
Table 9 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2008-2012
Table 10 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2008-2012
Table 11 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2009-2012
Table 12 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2012-2017
Table 13 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2012-2017
Table 14 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2012-2017
Table 15 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2012-2017
Executive Summary
Danish Alcoholic Drinks Consumption Remains in Decline
More Than A Third of Beers Consumed in Denmark Are Bought in Germany
Consumer Preferences Are Changing Away From Beer
On-trade Sales in Recovery
Alcoholic Drinks Sales To Stabilise With Economic Recovery
Key Trends and Developments
Danish Alcohol Consumption Is in Decline
Increasing Feminisation of Younger Danes' Preferences in Alcoholic Drinks
Cross-border Trade Is Becoming Routine
Younger and Female Consumers Remain the Key Challenge for Beer Manufacturers
Summary 1 Key New Product Developments 2012-2013
Specialist Retailers Lose Sales To Grocery Retailers
Summary 2 Leading Specialist Retailers 2012
No Merger and Acquisition Activity, Companies Waiting for Transparency
Market Background
Legislation
Table 16 Number of On-trade Establishments by Type 2007-2012
Taxation and Duty Levies
Summary 3 Taxation and Duty Levies on Alcoholic Drinks 2012
Table 17 Selling Margin of a Typical Beer Brand in Retail Channel that does not use Wholesalers 2012
Table 18 Selling Margin of a Typical Wine Brand in Retail Channel that Does Not Use Wholesalers 2012
Table 19 Selling Margin of a Typical Spirits Brand in Retail Channel that does not use Wholesalers 2012
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 20 Retail Consumer Expenditure on Alcoholic Drinks 2007-2012
Market Data
Table 21 Sales of Alcoholic Drinks by Category: Total Volume 2007-2012
Table 22 Sales of Alcoholic Drinks by Category: Total Value 2007-2012
Table 23 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2007-2012
Table 24 Sales of Alcoholic Drinks by Category: % Total Value Growth 2007-2012
Table 25 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Volume 2012
Table 26 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Value 2012
Table 27 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Volume 2012
Table 28 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Value 2012
Table 29 GBO Company Shares of Alcoholic Drinks: % Total Volume 2008-2012
Table 30 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2007-2012
Table 31 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2012
Table 32 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 33 Forecast Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 34 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 35 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Definitions
Published Data Comparisons
Sources
Summary 4 Research Sources













Price: $ 900.00

Related research categories

By sector: Ready-to-drink

By market: Denmark (in Europe)