Rtds/High-Strength Premixes in Croatia

The previously sleepy Rtds/high-strength premixes area experienced a huge boom in demand for malt-based Rtds in 2011, with breweries deciding to try their luck and expand their portfolios by adding various sorts of juices to beer. Leader beer player Zagrebacka Pivovara led the way by introducing its Ozujsko Limun brand which was followed by Karlovacko Radler by Karlovacka Pivovara and then similar offerings by virtually every brewery in Croatia.

Euromonitor International's Rtds/High-Strength Premixes in Croatia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: High-Strength Premixes, Rtds.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Rtds/High-Strength Premixes market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of RtdS/High-strength Premixes by Category: Total Volume 2006-2011
Table 2 Sales of RtdS/High-strength Premixes by Category: Total Value 2006-2011
Table 3 Sales of RtdS/High-strength Premixes by Category: % Total Volume Growth 2006-2011
Table 4 Sales of RtdS/High-strength Premixes by Category: % Total Value Growth 2006-2011
Table 5 On-trade vs Off-trade Sales of RtdS/High-strength Premixes: Volume 2006-2011
Table 6 On-trade vs Off-trade Sales of RtdS/High-strength Premixes: Value 2006-2011
Table 7 On-trade vs Off-trade Sales of RtdS/High-strength Premixes: % Volume Growth 2006-2011
Table 8 On-trade vs Off-trade Sales of RtdS/High-strength Premixes: % Value Growth 2006-2011
Table 9 Company Shares of RtdS/High-strength Premixes by Global Brand Owner 2007-2011
Table 10 Company Shares of RtdS/High-strength Premixes by National Brand Owner 2007-2011
Table 11 Brand Shares of RtdS/High-strength Premixes 2008-2011
Table 12 Forecast Sales of RtdS/High-strength Premixes by Category: Total Volume 2011-2016
Table 13 Forecast Sales of RtdS/High-strength Premixes by Category: Total Value 2011-2016
Table 14 Forecast Sales of RtdS/High-strength Premixes by Category: % Total Volume Growth 2011-2016
Table 15 Forecast Sales of RtdS/High-strength Premixes by Category: % Total Value Growth 2011-2016
Badel 1862 Dd in Alcoholic Drinks (croatia)
Strategic Direction
Key Facts
Summary 1 Badel 1862 dd: Key Facts
Summary 2 Badel 1862 dd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Badel 1862 dd: Competitive Position 2011
Zagrebacka Pivovara Dd in Alcoholic Drinks (croatia)
Strategic Direction
Key Facts
Summary 4 Zagrebacka Pivovara doo: Key Facts
Summary 5 Zagrebacka Pivovara doo: Operational Indicators
Company Background
Production
Summary 6 Zagrebacka Pivovara doo: Production Statistics 2011
Competitive Positioning
Summary 7 Zagrebacka Pivovara doo: Competitive Position 2011
Executive Summary
Surprising Recovery Within Alcoholic Drinks
Malt-based Rtds Injecting Life Into A Weary Area
Domestic Companies Face An Uncertain Future
Supermarkets and Hypermarkets Are Undisputed Retail Leaders
Recovery Is Underway
Market Background
Legislation
Table 16 Number of On-trade Establishments by Type 2008-2012
Taxation and Duty Levies
Summary 8 Taxation and Duty Levies on Alcoholic Drinks 2011
Table 17 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2011
Table 18 Selling Margin of a Typical Beer Brand 2011
Table 19 Selling Margin of a Typical Wine Brand 2011
Table 20 Selling Margin of a Typical Spirits Brand 2011
Operating Environment
Key New Product Launches
Summary 9 Key New Product Developments 2010-2011
Market Indicators
Table 21 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data
Table 22 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 23 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
Table 24 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
Table 25 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
Table 26 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
Table 27 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
Table 28 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
Table 29 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
Table 30 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
Table 31 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
Table 32 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011
Table 33 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 34 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 35 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 36 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Definitions
Published Data Comparisons
Summary 10 Research Sources

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Related research categories

By sector: Ready-to-drink

By market: Croatia (in Europe)