Rtds/High-Strength Premixes in China

Published: July 2013

Publisher: Euromonitor Plc

Product ref: 176969

Pages: 48

Format: PDF

Delivery: Immediate download

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Price: $ 900.00

Report description

RTDs/high-strength premixes was under-developed in China, with low volume sales and a limited range of products, with only spirit-based RTDs enjoying considerable sales scale in China. All of the other categories, such as high-strength premixes and malt- and wine-based RTDs, remained negligible in 2012. A late entry into China, low product awareness, a less wide product presence and the dominant positions of other alcoholic drinks, may be the major reasons behind the low volume sales.

Euromonitor International's RTDs/High-Strength Premixes in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: High-Strength Premixes, RTDs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the RTDs/High-Strength Premixes market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of RTDS/High-strength Premixes by Category: Total Volume 2007-2012
Table 2 Sales of RTDS/High-strength Premixes by Category: Total Value 2007-2012
Table 3 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2007-2012
Table 4 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2007-2012
Table 5 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: Volume 2007-2012
Table 6 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: Value 2007-2012
Table 7 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 8 Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: % Value Growth 2007-2012
Table 9 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2008-2012
Table 10 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2008-2012
Table 11 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2009-2012
Table 12 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2012-2017
Table 13 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2012-2017
Table 14 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2012-2017
Table 15 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2012-2017
Executive Summary
Decelerating Local Economy Leads To A Slowdown of the Alcoholic Drinks Market
Publication of How Public Funds Are Used To Buy High-end Local Spirits Severely Affects the Market
Leading Players Further Concentrate in This Fragmented Market
Small Independent Grocers and Supermarkets Lead in Distribution
Steady Growth Expected for the Forecast Period
Key Trends and Developments
Unfavourable Economy Dampens the Overall Alcoholic Drinks Market
Publication of Public Funds Spent on Wining and Dining Impacts High-end Alcoholic Drinks
Upgraded Drink-driving Law Changes Drinking Behaviour
Key New Product Launches
Summary 1 Key New Product Developments 2012
Specialist Retailer
Merger and Acquisition Activities
Summary 2 Merger and Acquisition Activity 2011-2012
Summary 3 Speculated Merger and Acquisition Activity 2012-2013
Territory Key Trends and Developments
East China
Mid China
North and Northeast China
Northwest China
South China
Southwest China
Market Background
Legislation
Table 16 Number of On-trade Establishments by Type 2007-2012
Taxation and Duty Levies
Summary 4 Taxation and Duty Levies on Alcoholic Drinks 2012
Table 17 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2012
Table 18 Selling Margin of a Typical Beer Brand in Retail Channel that uses Wholesalers 2012
Table 19 Selling Margin of a Typical Beer Brand in Retail Channel that does not use Wholesalers 2012
Table 20 Selling Margin of a Typical Wine Brand in Retail Channel that uses Wholesalers 2012
Table 21 Selling Margin of a Typical Wine Brand in Retail Channel that Does Not Use Wholesalers 2012
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 22 Retail Consumer Expenditure on Alcoholic Drinks 2007-2012
Market Data
Table 23 Sales of Alcoholic Drinks by Category: Total Volume 2007-2012
Table 24 Sales of Alcoholic Drinks by Category: Total Value 2007-2012
Table 25 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2007-2012
Table 26 Sales of Alcoholic Drinks by Category: % Total Value Growth 2007-2012
Table 27 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Volume 2012
Table 28 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Value 2012
Table 29 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Volume 2012
Table 30 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Value 2012
Table 31 Sales of Alcoholic Drinks by Region: Total Volume 2007-2012
Table 32 Sales of Alcoholic Drinks by Region: Total Value 2007-2012
Table 33 Sales of Alcoholic Drinks by Region: % Total Volume Growth 2007-2012
Table 34 Sales of Alcoholic Drinks by Region: % Total Value Growth 2007-2012
Table 35 GBO Company Shares of Alcoholic Drinks: % Total Volume 2008-2012
Table 36 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2007-2012
Table 37 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2012
Table 38 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 39 Forecast Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 40 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 41 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 42 Forecast Sales of Alcoholic Drinks by Region: Total Volume 2012-2017
Table 43 Forecast Sales of Alcoholic Drinks by Region: Total Value 2012-2017
Table 44 Forecast Sales of Alcoholic Drinks by Region: % Total Volume Growth 2012-2017
Table 45 Forecast Sales of Alcoholic Drinks by Region: % Total Value Growth 2012-2017
Definitions
Published Data Comparisons
Sources
Summary 5 Research Sources













Price: $ 900.00

Related research categories

By sector: Ready-to-drink

By market: China (in Asia), China (in BRICM)