Rtds/High-Strength Premixes in Cameroon

In 2011, leading RTDs players continued to invest in event-based promotional activities to strengthen demand for their products among key target groups such as younger women and university students. For example, Brasseries du Cameroun and Guinness Cameroon both organised promotional events to coincide with International Women’s Day (March 8th), as well as games and competitions on university campuses. Guinness Cameroon was particularly active in promoting Smirnoff Ice on university campuses at...

Euromonitor International's RTDs/High-Strength Premixes in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: High-Strength Premixes, RTDs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the RTDs/High-Strength Premixes market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Table of contents

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of RTDS/High-strength Premixes by Category: Total Volume 2006-2011
Table 2 Sales of RTDS/High-strength Premixes by Category: Total Value 2006-2011
Table 3 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2006-2011
Table 4 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2006-2011
Table 5 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Volume 2006-2011
Table 6 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Value 2006-2011
Table 7 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Volume Growth 2006-2011
Table 8 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Value Growth 2006-2011
Table 9 Company Shares of RTDS/High-strength Premixes by Global Brand Owner 2007-2011
Table 10 Company Shares of RTDS/High-strength Premixes by National Brand Owner 2007-2011
Table 11 Brand Shares of RTDS/High-strength Premixes 2008-2011
Table 12 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2011-2016
Table 13 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2011-2016
Table 14 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2011-2016
Table 15 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2011-2016
Brasseries Du Cameroun in Alcoholic Drinks (cameroon)
Strategic Direction
Key Facts
Summary 1 Brasseries du Cameroun: Key Facts
Summary 2 Brasseries du Cameroun: Operational Indicators 2008-2010
Company Background
Production
Competitive Positioning
Summary 3 Brasseries du Cameroun: Competitive Position 2011
Guinness Cameroon SA in Alcoholic Drinks (cameroon)
Strategic Direction
Key Facts
Summary 4 Guinness Cameroon SA: Key Facts
Company Background
Competitive Positioning
Summary 5 Guinness Cameroon SA: Competitive Position 2011
Executive Summary
Alcoholic Drinks Consumption Continues To Rise in Cameroon
Leading Players Invest Heavily in Corporate Social Responsibility Programmes
Brasseries Du Cameroun Remains the Dominant Market Player
Personal Safety Concerns and Competitive Prices Bolster Off-trade Consumption
Outlook for Alcoholic Drinks Over 2011-2016 Remains Favourable
Market Background
Legislation
Taxation and Duty Levies
Table 16 Taxation and Duty Levies on Alcoholic Drinks 2011
Table 17 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2011
Table 18 Selling Margin of a Typical Beer Brand 2011
Table 19 Selling Margin of a Typical Imported Wine Brand 2011
Table 20 Selling Margin of a Typical Imported Spirits Brand 2011
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Market Data
Table 21 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 22 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
Table 23 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
Table 24 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
Table 25 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
Table 26 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
Table 27 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
Table 28 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
Table 29 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
Table 30 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
Table 31 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011
Table 32 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 33 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 34 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 35 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Definitions
Sources
Summary 6 Research Sources

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Related research categories

By sector: Ready-to-drink

By market: Cameroon (in Africa)