Rtds/High-Strength Premixes in Bulgaria

Published: September 2013

Publisher: Euromonitor Plc

Product ref: 181410

Pages: 43

Format: PDF

Delivery: Immediate download

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Price: $ 900.00

Report description

The negative performance of RTDs was provoked by a healthy interest in rival product groups. The excellent growth patterns of fruit beers stole share, mainly from RTDs. Firstly, they appealed to the youngest alcoholic drinks consumers on the market. There was also an overlap of the characteristics of the two product categories: Alcoholic drink mixed with fruit juice and flavouring, resulting in light and reFreshing alcoholic drinks with an average strength of about 2-3%.

Euromonitor International's RTDs/High-Strength Premixes in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: High-Strength Premixes, RTDs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the RTDs/High-Strength Premixes market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of RTDS/high-strength premixes by Category: Total Volume 2007-2012
Table 2 Sales of RTDS/high-strength premixes by Category: Total Value 2007-2012
Table 3 Sales of RTDS/high-strength premixes by Category: % Total Volume Growth 2007-2012
Table 4 Sales of RTDS/high-strength premixes by Category: % Total Value Growth 2007-2012
Table 5 Sales of RTDS/high-strength premixes by On-trade vs Off-trade: Volume 2007-2012
Table 6 Sales of RTDS/high-strength premixes by On-trade vs Off-trade: Value 2007-2012
Table 7 Sales of RTDS/high-strength premixes by On-trade vs Off-trade: % Volume Growth 2007-2012
Table 8 Sales of RTDS/high-strength premixes by On-trade vs Off-trade: % Value Growth 2007-2012
Table 9 GBO Company Shares of RTDS/high-strength premixes: % Total Volume 2008-2012
Table 10 NBO Company Shares of RTDS/high-strength premixes: % Total Volume 2008-2012
Table 11 LBN Brand Shares of RTDS/high-strength premixes: % Total Volume 2009-2012
Table 12 Forecast Sales of RTDS/high-strength premixes by Category: Total Volume 2012-2017
Table 13 Forecast Sales of RTDS/high-strength premixes by Category: Total Value 2012-2017
Table 14 Forecast Sales of RTDS/high-strength premixes by Category: % Total Volume Growth 2012-2017
Table 15 Forecast Sales of RTDS/high-strength premixes by Category: % Total Value Growth 2012-2017
Executive Summary
alcoholic drinks Sales Recover Following the Crisis
the Launch of Low Alcohol Fruit Flavoured Beers Impacts the industry Structure
the Market Is Dominated by Three Multinational Companies
the Modern retailing Formats Develop on Account of the independent Small Grocers
Volume Growth To Improve Noticeably During the Forecast Period
Key Trends and Developments
Consumers' Propensity To Save Impacts alcoholic drinks Negatively
the alcoholic drinks Market To Become increasingly Segmented
Significance of the Non-retail Sector increases in the Shaky Economic Conditions
Key New Product Launches Bring More Flavours To the alcoholic drinks Market
Summary 1 Key New Product Developments 2011-2012
Specialist Retailers - Mitigated Success
Summary 2 Leading Specialist Retailers 2012
Market Merger and Acquisition Activity
Summary 3 Merger and Acquisition Activity 2011-2012
Market Background
Legislation
Table 16 Number of On-trade Establishments by Type 2007-2012
Taxation and Duty Bgnies
Table 17 Taxation and Duty BGNies on alcoholic drinks 2012
Table 18 Typical Wholesaler and Retailer Mark-ups by Sector 2012
Table 19 Selling Margin of a Typical Beer Brand 2012 incl Wholesaler
Table 20 Selling Margin of a Typical Beer Brand 2012 excl Wholesaler
Table 21 Selling Margin of a Typical Wine Brand 2012 incl Wholesaler
Table 22 Selling Margin of a Typical Wine Brand 2012 excl Wholesaler
Table 23 Selling Margin of a Typical Spirits Brand 2012 incl Wholesaler
Table 24 Selling Margin of a Typical Spirits Brand 2012 excl Wholesaler
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market indicators
Table 25 Retail Consumer Expenditure on alcoholic drinks 2007-2012
Market Data
Table 26 Sales of alcoholic drinks by Category: Total Volume 2007-2012
Table 27 Sales of alcoholic drinks by Category: Total Value 2007-2012
Table 28 Sales of alcoholic drinks by Category: % Total Volume Growth 2007-2012
Table 29 Sales of alcoholic drinks by Category: % Total Value Growth 2007-2012
Table 30 Sales of alcoholic drinks by Category by On-trade vs Off-trade: Volume 2012
Table 31 Sales of alcoholic drinks by Category by On-trade vs Off-trade: Value 2012
Table 32 Sales of alcoholic drinks by Category by On-trade vs Off-trade: % Volume 2012
Table 33 Sales of alcoholic drinks by Category by On-trade vs Off-trade: % Value 2012
Table 34 GBO Company Shares of alcoholic drinks: % Total Volume 2008-2012
Table 35 Distribution of alcoholic drinks by Format: % Off-trade Value 2007-2012
Table 36 Distribution of alcoholic drinks by Format by Category: % Off-trade Volume 2012
Table 37 Forecast Sales of alcoholic drinks by Category: Total Volume 2012-2017
Table 38 Forecast Sales of alcoholic drinks by Category: Total Value 2012-2017
Table 39 Forecast Sales of alcoholic drinks by Category: % Total Volume Growth 2012-2017
Table 40 Forecast Sales of alcoholic drinks by Category: % Total Value Growth 2012-2017
Definitions
Published Data Comparisons
Sources
Summary 4 Research Sources













Price: $ 900.00

Related research categories

By sector: Ready-to-drink

By market: Bulgaria (in Europe)