Rtds/High-Strength Premixes in Bolivia

During 2010/2011 several launches were observed in the Rtds/high-strength premixes arena. Both domestic and international companies introduced new products targeting mainly younger consumers. These companies base their competition mainly on price, but in also trying to steal sales from the current leader, they have begun to market new varieties of products. Traditionally Rtds were made from a mix of dark rum and a soft drink, but in the last two years of the review period products with vodka,...

Euromonitor international's Rtds/High-Strength Premixes in Bolivia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: High-Strength Premixes, Rtds.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Rtds/High-Strength Premixes market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Rtds/high-strength premixes by Category: Total Volume 2006-2011
Table 2 Sales of Rtds/high-strength premixes by Category: Total Value 2006-2011
Table 3 Sales of Rtds/high-strength premixes by Category: % Total Volume Growth 2006-2011
Table 4 Sales of Rtds/high-strength premixes by Category: % Total Value Growth 2006-2011
Table 5 On-trade vs Off-trade Sales of Rtds/high-strength premixes: Volume 2006-2011
Table 6 On-trade vs Off-trade Sales of Rtds/high-strength premixes: Value 2006-2011
Table 7 On-trade vs Off-trade Sales of Rtds/high-strength premixes: % Volume Growth 2006-2011
Table 8 On-trade vs Off-trade Sales of Rtds/high-strength premixes: % Value Growth 2006-2011
Table 9 Company Shares of Rtds/high-strength premixes by Global Brand Owner 2007-2011
Table 10 Company Shares of Rtds/high-strength premixes by National Brand Owner 2007-2011
Table 11 Brand Shares of Rtds/high-strength premixes 2008-2011
Table 12 Forecast Sales of Rtds/high-strength premixes by Category: Total Volume 2011-2016
Table 13 Forecast Sales of Rtds/high-strength premixes by Category: Total Value 2011-2016
Table 14 Forecast Sales of Rtds/high-strength premixes by Category: % Total Volume Growth 2011-2016
Table 15 Forecast Sales of Rtds/high-strength premixes by Category: % Total Value Growth 2011-2016
Bolivian Drinks in Alcoholic Drinks (Bolivia)
Strategic Direction
Key Facts
Summary 1 Bolivian Drinks: Key Facts
Company Background
Production
Summary 2 Bolivian Drinks: Production Statistics 2011
Competitive Positioning
Summary 3 Bolivian Drinks: Competitive Position 2011
Opal Ltda in Alcoholic Drinks (Bolivia)
Strategic Direction
Key Facts
Summary 4 Opal Ltda: Key Facts
Summary 5 Opal Ltda: Operational indicators
Company Background
Production
Competitive Positioning
Summary 6 Opal Ltda: Competitive Position 2011
Executive Summary
Consumption Grows Steadily Over the Review Period
New Tax Regulation Favours Contraband
War Against informal Market Becomes More Difficult
Companies Focused in On-trade Channels
Expected Conditions Will Challenge Competitors To Improve Strategies
Market Background
Legislation
Taxation and Duty Levies
Table 16 Taxation and Duty Levies on Alcoholic Drinks 2011
Table 17 Typical Wholesaler and Retailer Off-Trade Mark-Ups by Selected Category 2011
Table 18 Selling Margin of a Typical Beer Brand 2011
Table 19 Selling Margin of a Typical Wine Brand 2011
Table 20 Selling Margin of a Typical Spirits Brand 2011
Operating Environment
Key New Product Launches
Summary 7 Key New Product Developments 2010-2011
Market indicators
Table 21 Retail Consumer Expenditure on Alcoholic Drinks 2006-2011
Market Data
Table 22 Sales of Alcoholic Drinks by Category: Total Volume 2006-2011
Table 23 Sales of Alcoholic Drinks by Category: Total Value 2006-2011
Table 24 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2006-2011
Table 25 Sales of Alcoholic Drinks by Category: % Total Value Growth 2006-2011
Table 26 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2011
Table 27 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2011
Table 28 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2011
Table 29 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2011
Table 30 Company Shares of Alcoholic Drinks by Global Brand Owner 2007-2011
Table 31 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2006-2011
Table 32 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2011
Table 33 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 34 Forecast Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 35 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 36 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Definitions
Sources
Summary 8 Research Sources

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Related research categories

By sector: Ready-to-drink

By market: Bolivia (in South America)