Rtds/high-strength Premixes - Guatemala

RTDs/high-strength premixes is set to experience total volume growth of 5% to reach total volume sales of 2 million litres in 2010. This category is also predicted to see 8% growth terms of total current value to reach sales of GTQ116 million in 2010. In 2010, the leading Industrias Licoreras de Guatemala started an important advertising campaign, to promote the re-launch and re-design of its Botrán VIP spirit-based RTD. With this effort, the company is trying to promote the consumption of the...

Euromonitor International's RTDs/High-Strength Premixes in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: High-Strength Premixes, RTDs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the RTDs/High-Strength Premixes market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Table of contents

Rtds/high-strength Premixes in Guatemala
Euromonitor International
December 2010
List of Contents and Tables
Executive Summary
Recovery From Crisis
Off-trade Consumption Continues To Dominate
Leadership Remains With Domestic Companies
Modernisation in Progress
Great Potential for Future Growth
Market Background
Legislation
Taxation and Duty Levies
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2010
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2010
Table 3 Selling Margin of a Typical Beer Brand 2010
Table 4 Selling Margin of a Typical Wine Brand 2010
Table 5 Selling Margin of a Typical Spirits Brand 2010
Operating Environment
Key New Product Launches
Summary 1 Key New Product Developments 2009-2010
Market Indicators
Table 6 Retail Consumer Expenditure on Alcoholic Drinks 2005-2010
Market Data
Table 7 Sales of Alcoholic Drinks by Category: Total Volume 2005-2010
Table 8 Sales of Alcoholic Drinks by Category: Total Value 2005-2010
Table 9 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2005-2010
Table 10 Sales of Alcoholic Drinks by Category: % Total Value Growth 2005-2010
Table 11 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2010
Table 12 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2010
Table 13 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2010
Table 14 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2010
Table 15 Company Shares of Alcoholic Drinks by Global Brand Owner 2006-2010
Table 16 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2010
Table 17 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2010
Table 18 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 19 Forecast Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 20 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 21 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Definitions
Published Data Comparisons
Summary 2 Research Sources
Cervecería Centroamericana SA
Strategic Direction
Key Facts
Summary 3 Cervecería Centroamericana SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Cervecería Centroamericana SA: Competitive Position 2010
Grupo Umbral SA
Strategic Direction
Key Facts
Summary 5 Grupo Umbral SA.: Key Facts
Summary 6 Vinoteca: Operational Indicators
Company Background
Chart 1 Grupo Umbral SA: Vinoteca in Guatemala, Guatemala
Private Label
Competitive Positioning
Summary 7 Grupo Umbral SA: Competitive Position 2010
Industrias Licoreras De Guatemala
Strategic Direction
Key Facts
Summary 8 Industrias Licoreras de Guatemala SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 9 Industrias Licoreras de Guatemala: Competitive Position 2010
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 22 Sales of RTDS/High-strength Premixes by Category: Total Volume 2005-2010
Table 23 Sales of RTDS/High-strength Premixes by Category: Total Value 2005-2010
Table 24 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2005-2010
Table 25 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2005-2010
Table 26 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Volume 2005-2010
Table 27 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Value 2005-2010
Table 28 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Volume Growth 2005-2010
Table 29 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Value Growth 2005-2010
Table 30 Company Shares of RTDS/High-strength Premixes by Global Brand Owner 2006-2010
Table 31 Company Shares of RTDS/High-strength Premixes by National Brand Owner 2006-2010
Table 32 Brand Shares of RTDS/High-strength Premixes 2007-2010
Table 33 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2010-2015
Table 34 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2010-2015
Table 35 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2010-2015
Table 36 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2010-2015

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Related research categories

By sector: Ready-to-drink

By market: Guatemala (in North America)