Rtds/high-strength Premixes - Denmark

RTDs/high-strength premixes saw the emergence of a new product category in 2010, with Diageo’s launch of Smirnoff Grand Cosmo and Smirnoff Mojito in high-strength pre-mixes. These benefited from a strong but not overwhelming launch in the off-trade in Denmark in the year and proved immediately popular. Consumers appreciated the convenience and novelty of these products, which benefited from the growing popularity of cocktails in the country. By the end of its first year, high-strength premixes...

Euromonitor International's RTDs/High-Strength Premixes in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: High-Strength Premixes, RTDs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the RTDs/High-Strength Premixes market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Rtds/high-strength Premixes in Denmark
Euromonitor International
December 2010
List of Contents and Tables
Executive Summary
Economic Downturn and Cross-border Imports Drive Down Sales
Cider/perry Continues Strong Growth Despite Excise Duty
Leading Brewers Retain Joint Dominance
Supermarkets/hypermarkets Face Growing Competition From Discounters
Decline Set To Soften Over Forecast Period
Key Trends and Developments
Growing Polarisation With Focus on Quality Offset by Focus on Price
Despite Downturn, Consumers Show Interest in Premium and Niche Products
Strong Focus on Health
Key New Product Launches
Summary 1 Key New Product Developments 2009-2010
Specialist Retailers
Summary 2 Leading Specialist Retailers 2009
Market Merger and Acquisition Activity
Summary 3 Merger and Acquisition Activity 2009-2010
Legislation
Table 1 Number of On-trade Establishments by Type 2004-2009
Taxation and Duty Levies
Table 2 Taxation and Duty Levies on Alcoholic Drinks 2010
Table 3 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2010
Table 4 Selling Margin of a Typical Beer Brand 2010 - Tuborg
Table 5 Selling Margin of a Typical Wine Brand 2010 - Hardys
Table 6 Selling Margin of a Typical Spirits Brand 2010 - Aalborg
Operating Environment
Market Indicators
Table 7 Retail Consumer Expenditure on Alcoholic Drinks 2005-2010
Market Data
Table 8 Sales of Alcoholic Drinks by Category: Total Volume 2005-2010
Table 9 Sales of Alcoholic Drinks by Category: Total Value 2005-2010
Table 10 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2005-2010
Table 11 Sales of Alcoholic Drinks by Category: % Total Value Growth 2005-2010
Table 12 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2010
Table 13 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2010
Table 14 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2010
Table 15 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2010
Table 16 Company Shares of Alcoholic Drinks by Global Brand Owner 2006-2010
Table 17 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2005-2010
Table 18 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2010
Table 19 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 20 Forecast Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 21 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 22 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Definitions
Published Data Comparisons
Summary 4 Research Sources
Cult Scandinavia A/S
Strategic Direction
Key Facts
Summary 5 Cult Scandinavia A/S: Key Facts
Summary 6 Cult Scandinavia A/S: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Cult Scandinavia A/S: Competitive Position 2010
Harboes Bryggeri A/S
Strategic Direction
Key Facts
Summary 8 Harboes Bryggeri A/S: Key Facts
Summary 9 Harboes Bryggeri A/S: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Harboes Bryggeri A/S: Competitive Position 2010
Just A/s, Hans
Strategic Direction
Key Facts
Summary 11 Just A/S, Hans: Key Facts
Summary 12 Just A/S, Hans: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 13 Just A/S, Hans: Competitive Position 2010
Royal Unibrew A/S
Strategic Direction
Key Facts
Summary 14 Royal Unibrew A/S: Key Facts
Summary 15 Royal Unibrew A/S: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 16 Royal Unibrew A/S: Competitive Position 2010
Skjold Burne Vinhandel A/S
Strategic Direction
Key Facts
Summary 17 Skjold Burne Vinhandel A/S: Key Facts
Summary 18 Skjold Burne Vinhandel A/S: Operational Indicators
Company Background
Private Label
Summary 19 Skjold Burne Vinhandel A/S: Private Label Portfolio
Competitive Positioning
Summary 20 Skjold Burne Vinhandel A/S: Competitive Position 2009
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 23 Sales of RTDS/High-strength Premixes by Category: Total Volume 2005-2010
Table 24 Sales of RTDS/High-strength Premixes by Category: Total Value 2005-2010
Table 25 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2005-2010
Table 26 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2005-2010
Table 27 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Volume 2005-2010
Table 28 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Value 2005-2010
Table 29 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Volume Growth 2005-2010
Table 30 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Value Growth 2005-2010
Table 31 Company Shares of RTDS/High-strength Premixes by Global Brand Owner 2006-2010
Table 32 Company Shares of RTDS/High-strength Premixes by National Brand Owner 2006-2010
Table 33 Brand Shares of RTDS/High-strength Premixes 2007-2010
Table 34 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2010-2015
Table 35 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2010-2015
Table 36 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2010-2015
Table 37 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2010-2015

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Related research categories

By sector: Ready-to-drink

By market: Denmark (in Europe)