Rtds/high-strength Premixes - Colombia

In Colombia, RTDs/high-strength premixes, except for malt-based products, are not appealing to consumers, and in spite of the efforts of some local producers or importers, many of the brands introduced during the review period, except for Smirnoff Ice, have not lasted. Consumers perceive these beverages to be sweet with low alcohol content and expensive compared with other alternatives such as beer or some spirits that can be purchased between a group of friends reducing the expense and having...

Euromonitor International's RTDs/High-Strength Premixes in Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: High-Strength Premixes, RTDs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the RTDs/High-Strength Premixes market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Table of contents

Rtds/high-strength Premixes in Colombia
Euromonitor International
December 2010
List of Contents and Tables
Executive Summary
Volume Sales Drop in 2010
Tax Reform for Alcoholic Drinks
Local Companies Hold Major Share
Retail Channel Leads Sales of Alcoholic Drinks
Optimistic Landscape for the Industry
Key Trends and Developments
Wine Consumption Continues To Gain Ground in Colombia
Microbreweries Are Expanding
Social Responsibility Is Not Only Responsible Drinking
Key New Product Launches
Summary 1 Key New Product Developments 2009-2010
Specialist Retailer
Market Merger and Acquisition Activity
Market Background
Legislation
Table 1 Number of On-trade Establishments by Type 2005-2009
Taxation and Duty Levies
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2010
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2010
Table 3 Selling Margin of a Typical Beer Brand 2010 - Aguila
Table 4 Selling Margin of a Typical Wine Brand 2010 - Casillero del Diablo
Table 5 Selling Margin of a Typical Spirits Brand 2010 - Johnnie Walker Red Label
Operating Environment
Market Indicators
Table 6 Retail Consumer Expenditure on Alcoholic Drinks 2005-2010
Market Data
Table 7 Sales of Alcoholic Drinks by Category: Total Volume 2005-2010
Table 8 Sales of Alcoholic Drinks by Category: Total Value 2005-2010
Table 9 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2005-2010
Table 10 Sales of Alcoholic Drinks by Category: % Total Value Growth 2005-2010
Table 11 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2010
Table 12 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2010
Table 13 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2010
Table 14 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2010
Table 15 Company Shares of Alcoholic Drinks by Global Brand Owner 2006-2010
Table 16 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2005-2010
Table 17 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2010
Table 18 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 19 Forecast Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 20 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 21 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Definitions
Published Data Comparisons
Summary 3 Research Sources
Bavaria SA
Strategic Direction
Key Facts
Summary 4 Bavaria SA: Key Facts
Summary 5 Bavaria SA: Operational Indicators
Company Background
Production
Summary 6 Bavaria SA: Production Statistics 2010
Competitive Positioning
Summary 7 Bavaria SA: Competitive Position 2010
Empresa De Licores De Cundinamarca SA
Strategic Direction
Key Facts
Summary 8 Empresa de Licores de Cundinamarca SA: Key Facts
Summary 9 Empresa de Licores de Cundinamarca SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Empresa de Licores de Cundinamarca SA: Competitive Position 2010
Fábrica De Licores Y Alcoholes De Antioquia
Strategic Direction
Key Facts
Summary 11 Fábrica de Licores y Alcoholes de Antioquia: Key Facts
Summary 12 Fábrica de Licores y Alcoholes de Antioquia: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 13 Fábrica de Licores y Alcoholes de Antioquia: Competitive Position 2010
Industria Licorera De Caldas
Strategic Direction
Key Facts
Summary 14 Industria Licorera de Caldas: Key Facts
Summary 15 Industria Licorera de Caldas: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 16 Industria Licorera de Caldas: Competitive Position 2010
Vinos De La Corte SA
Strategic Direction
Key Facts
Summary 17 Vinos de la Corte SA: Key Facts
Summary 18 Vinos de la Corte SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 19 Vinos de la Corte SA: Competitive Position 2010
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 22 Sales of RTDS/High-strength Premixes by Category: Total Volume 2005-2010
Table 23 Sales of RTDS/High-strength Premixes by Category: Total Value 2005-2010
Table 24 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2005-2010
Table 25 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2005-2010
Table 26 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Volume 2005-2010
Table 27 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Value 2005-2010
Table 28 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Volume Growth 2005-2010
Table 29 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Value Growth 2005-2010
Table 30 Company Shares of RTDS/High-strength Premixes by Global Brand Owner 2006-2010
Table 31 Company Shares of RTDS/High-strength Premixes by National Brand Owner 2006-2010
Table 32 Brand Shares of RTDS/High-strength Premixes 2007-2010
Table 33 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2010-2015
Table 34 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2010-2015
Table 35 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2010-2015
Table 36 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2010-2015

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Related research categories

By sector: Ready-to-drink

By market: Colombia (in South America)