Rtds/high-strength Premixes - China

RTD/High-strength premixes are still a new concept for Chinese customers. Targeted at young and female drinkers, this product is packaged in glass bottles or tins, with various colours. With a low alcoholic content and coming in various flavours, RTDs attract an increasing number of young consumers who want to enjoy spirits in a convenient and informal way. In first-tier cities like Shanghai and Beijing, RTD brands of both domestic and international manufacturers, such as Rio, Bacardi Breezer...

Euromonitor International's RTDs/High-Strength Premixes in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: High-Strength Premixes, RTDs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the RTDs/High-Strength Premixes market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Rtds/high-strength Premixes in China
Euromonitor International
January 2011
List of Contents and Tables
Executive Summary
Alcoholic Drinks Market Experiences Flat Growth
Premiumisation Trend Developing Along With Economic Recovery
Domestic Players Maintain the Overall Leadership, With Multinationals Strong in the Premium Segment
On-trade Growing Faster
Healthy Growth Expected
Key Trends and Developments
Economic Recovery Pushes the Ongoing Premiumisation Trend
Focus on Young Consumers
Segmented Product Positioning
Key New Product Launches
Summary 1 Key New Product Developments 2009-2010
Specialist Retailers
Summary 2 Leading Specialist Retailers 2009
Market Merger and Acquisition Activity
Summary 3 Merger and Acquisition Activity 2009-2010
Summary 4 Speculated Merger and Acquisition Activity 2010-2011
Territory Key Trends and Developments
East China
Mid China
North and Northeast China
Northwest China
South China
Southwest China
Legislation
Taxation and Duty Levies
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2010
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2010
Table 3 Selling Margin of a Typical Beer Brand 2010
Table 4 Selling Margin of a Typical Wine Brand 2010
Table 5 Selling Margin of a Typical Spirits Brand 2010
Operating Environment
Market Indicators
Table 6 Retail Consumer Expenditure on Alcoholic Drinks 2005-2010
Market Data
Table 7 Sales of Alcoholic Drinks by Category: Total Volume 2005-2010
Table 8 Sales of Alcoholic Drinks by Category: Total Value 2005-2010
Table 9 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2005-2010
Table 10 Sales of Alcoholic Drinks by Category: % Total Value Growth 2005-2010
Table 11 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2010
Table 12 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2010
Table 13 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2010
Table 14 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2010
Table 15 Sales of Alcoholic Drinks by Region: Total Volume 2005-2010
Table 16 Sales of Alcoholic Drinks by Region: Total Value 2005-2010
Table 17 Sales of Alcoholic Drinks by Region: % Total Volume Growth 2005-2010
Table 18 Sales of Alcoholic Drinks by Region: % Total Value Growth 2005-2010
Table 19 Company Shares of Alcoholic Drinks by Global Brand Owner 2006-2010
Table 20 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2005-2010
Table 21 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2010
Table 22 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 23 Forecast Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 24 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 25 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Table 26 Forecast Sales of Alcoholic Drinks by Region: Total Volume 2010-2015
Table 27 Forecast Sales of Alcoholic Drinks by Region: Total Value 2010-2015
Table 28 Forecast Sales of Alcoholic Drinks by Region: % Total Volume Growth 2010-2015
Table 29 Forecast Sales of Alcoholic Drinks by Region: % Total Value Growth 2010-2015
Definitions
Published Data Comparisons
Sources
Summary 5 Research Sources
Beijing Yanjing Brewery Co Ltd
Strategic Direction
Key Facts
Summary 6 Beijing Yanjing Brewery Co Ltd: Key Facts
Summary 7 Beijing Yanjing Brewery Co Ltd: Operational Indicators
Company Background
Production
Summary 8 Beijing Yanjing Brewery Co Ltd: Production Statistics 2009
Competitive Positioning
Summary 9 Beijing Yanjing Brewery Co Ltd: Competitive Position 2010
China Resources Enterprise Co Ltd
Strategic Direction
Key Facts
Summary 10 China Resources Enterprise Co Ltd: Key Facts
Summary 11 China Resources Enterprise Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 12 China Resources Enterprise Co Ltd: Competitive Position 2010
Cofco Wines & Spirits Co
Strategic Direction
Key Facts
Summary 13 COFCO Wines & Spirits Co: Key Facts
Summary 14 COFCO Wines & Spirits Co: Operational Indicators
Company Background
Production
Summary 15 COFCO Wines & Spirits Co: Production Statistics 2009
Competitive Positioning
Summary 16 COFCO Wines & Spirits Co: Competitive Position 2010
Harbin Brewery Group Ltd
Strategic Direction
Key Facts
Summary 17 Harbin Brewery Group Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 18 Harbin Brewery Group Ltd: Competitive Position 2010
Henan Jinxing Brewery Group
Strategic Direction
Key Facts
Summary 19 Henan Jinxing Brewery Group: Key Facts
Company Background
Production
Competitive Positioning
Summary 20 Henan Jinxing Brewery Group: Competitive Position 2010
Sichuan Jian Nan Chun (group) Co Ltd
Strategic Direction
Key Facts
Summary 21 Sichuan Jian Nan Chun (Group) Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 22 Sichuan Jian Nan Chun (Group) Co Ltd: Competitive Position 2010
Sichuan Yibin Wuliangye Distillery Co Ltd
Strategic Direction
Key Facts
Summary 23 Sichuan Yibin Wuliangye Distillery Co Ltd: Key Facts
Summary 24 Sichuan Yibin Wuliangye Distillery Co Ltd: Operational Indicators
Company Background
Production
Summary 25 Sichuan Yibin Wuliangye Distillery Co Ltd: Production Statistics 2009
Competitive Positioning
Summary 26 Sichuan Yibin Wuliangye Distillery Co Ltd: Competitive Position 2010
Tsingtao Brewery Co Ltd
Strategic Direction
Key Facts
Summary 27 Tsingtao Brewery Co Ltd: Key Facts
Summary 28 Tsingtao Brewery Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 29 Tsingtao Brewery Co Ltd: Competitive Position 2010
Vats Liquor Store Co
Strategic Direction
Key Facts
Summary 30 Vats Liquor Store: Key Facts
Company Background
Competitive Positioning
Zhejiang Guyue Longshan Shaoxing Wine Co Ltd
Strategic Direction
Key Facts
Summary 31 Zhejiang Guyue Longshan Shaoxing Wine Co Ltd: Key Facts
Summary 32 Zhejiang Guyue Longshan Shaoxing Wine Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 33 Zhejiang Guyue Longshan Shaoxing Wine Co Ltd: Competitive Position 2010
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 30 Sales of RTDS/High-strength Premixes by Category: Total Volume 2005-2010
Table 31 Sales of RTDS/High-strength Premixes by Category: Total Value 2005-2010
Table 32 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2005-2010
Table 33 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2005-2010
Table 34 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Volume 2005-2010
Table 35 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Value 2005-2010
Table 36 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Volume Growth 2005-2010
Table 37 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Value Growth 2005-2010
Table 38 Company Shares of RTDS/High-strength Premixes by Global Brand Owner 2006-2010
Table 39 Company Shares of RTDS/High-strength Premixes by National Brand Owner 2006-2010
Table 40 Brand Shares of RTDS/High-strength Premixes 2007-2010
Table 41 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2010-2015
Table 42 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2010-2015
Table 43 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2010-2015
Table 44 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2010-2015

Tweet

Related research categories

By sector: Ready-to-drink

By market: China (in Asia), China (in BRICM)