Rtds/high-strength Premixes - Cameroon

Major players took advantage of the Africa Cup of Nations and the FIFA World Cup to continuously promote their brands of RTDs. Consequently, the category continued to record strong performance, thanks to manufacturers’ efforts to make their drinks affordable through various sales promotions and advertising campaigns during popular news and football programmes on the television.

Euromonitor International's RTDs/High-Strength Premixes in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: High-Strength Premixes, RTDs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the RTDs/High-Strength Premixes market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Rtds/high-strength Premixes in Cameroon
Euromonitor International
February 2011
List of Contents and Tables
Executive Summary
Sales of Alcoholic Drinks Performed Well in 2010
Increased Advertising and Sponsorship Boosts Sales
Brasseries Du Cameroun Remains the Undisputed Market Leader
On-trade Establishments Remain Key in the Sale of Alcoholic Drinks
Significant Growth Expected Over the Forecast Period
Market Background
Legislation
Taxation and Duty Levies
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2010
Table 2 Typical Wholesaler and Retailer Off-Trade Mark-Ups by Selected Sectors 2010
Table 3 Selling Margin of a Typical Beer Brand 2010 - Castel
Table 4 Selling Margin of a Typical Wine Brand 2010 - Bergerac
Table 5 Selling Margin of a Spirits Brand 2010 - Johnnie Walker
Operating Environment
Contraband/parallel Trade
Duty-free
Cross-border/private Imports
Key New Product Launches
Summary 1 Key New Product Developments 2009-2010
Market Data
Table 6 Sales of Alcoholic Drinks by Category: Total Volume 2005-2010
Table 7 Sales of Alcoholic Drinks by Category: Total Value 2005-2010
Table 8 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2005-2010
Table 9 Sales of Alcoholic Drinks by Category: % Total Value Growth 2005-2010
Table 10 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2010
Table 11 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2010
Table 12 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2010
Table 13 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2010
Table 14 Company Shares of Alcoholic Drinks by Global Brand Owner 2006-2010
Table 15 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2010
Table 16 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2010
Table 17 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 18 Forecast Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 19 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 20 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Definitions
Summary 2 Research Sources
Brasseries Du Cameroun
Strategic Direction
Key Facts
Summary 3 Brasseries du Cameroun: Key Facts
Summary 4 Brasseries du Cameroun: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 5 Brasseries du Cameroun: Competitive Position in 2010
Fermencam SA
Strategic Direction
Key Facts
Summary 6 Fermencam: Key Facts
Summary 7 Fermencam: Operational Indicators
Company Background
Production
Competitive Positioning
Guinness Cameroon SA
Strategic Direction
Key Facts
Summary 8 Guinness Cameroon SA: Key Facts
Summary 9 Guinness Cameroon SA: Operational Indicators
Company Background
Competitive Positioning
Summary 10 Guinness Cameroon SA: Competitive Position 2010
La Clé Des Châteaux
Strategic Direction
Key Facts
Summary 11 La Clé des Châteaux: Key Facts
Summary 12 La Clé des Châteaux : Operational Indicators
Company Background
Private Label
Competitive Positioning
Société Commerciale D'importation - Négoce Et De Transit (soccint)
Strategic Direction
Key Facts
Summary 13 SOCCINT (Société Commerciale d'Importation - Négoce et de Transit): Key Facts
Summary 14 SOCCINT (Société Commerciale d'Importation - Négoce et de Transit): Operational Indicators
Company Background
Competitive Positioning
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 21 Sales of RTDS/High-strength Premixes by Category: Total Volume 2005-2010
Table 22 Sales of RTDS/High-strength Premixes by Category: Total Value 2005-2010
Table 23 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2005-2010
Table 24 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2005-2010
Table 25 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Volume 2005-2010
Table 26 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Value 2005-2010
Table 27 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Volume Growth 2005-2010
Table 28 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Value Growth 2005-2010
Table 29 Company Shares of RTDS/High-strength Premixes by Global Brand Owner 2006-2010
Table 30 Company Shares of RTDS/High-strength Premixes by National Brand Owner 2006-2010
Table 31 Brand Shares of RTDS/High-strength Premixes 2007-2010
Table 32 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2010-2015
Table 33 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2010-2015
Table 34 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2010-2015
Table 35 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2010-2015

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By market: Cameroon (in Africa)