RTDs/high-strength Premixes - Bolivia

RTDs/high-strength premixes witnessed a wave of new launches towards the end of the review period. None of the new entrants made a significant impact, however, with Opal’s Cuba Libre (a mix of rum and cola) remaining dominant in the sector in 2010. Aside from its early mover advantage, the success of Cuba Libre is attributable to a combination of extensive distribution and the use of top Bolivian models in advertising campaigns.

Euromonitor International's RTDs/High-Strength Premixes in Bolivia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: High-Strength Premixes, RTDs.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the RTDs/High-Strength Premixes market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Rtds/high-strength Premixes in Bolivia
Euromonitor International
December 2010
List of Contents and Tables
Executive Summary
Alcoholic Drinks Market Maintains Its Dynamic Development in 2010
Cervecería Boliviana Nacional SA Sanctioned for Monopolistic Practices
Contraband and Counterfeit Products Remain A Significant Threat
Off-trade Volume Sales Grow Fastest As Home Drinking Gains Popularity
Innovation and Marketing Will Help To Maintain Positive Market Development
Market Background
Legislation
Taxation and Duty Levies
Table 1 Taxation and Duty Levies on Alcoholic Drinks 2010
Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Sectors 2010
Table 3 Selling Margin of a Typical Beer Brand 2010 - Paceña
Table 4 Selling Margin of a Typical Wine Brand 2010 - Campos de Solana
Table 5 Selling Margin of a Typical Spirits Brand 2010 - Singani Los Parrales Clásico
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Summary 1 Key New Product Developments 2009-2010
Market Indicators
Table 6 Retail Consumer Expenditure on Alcoholic Drinks 2005-2010
Market Data
Table 7 Sales of Alcoholic Drinks by Category: Total Volume 2005-2010
Table 8 Sales of Alcoholic Drinks by Category: Total Value 2005-2010
Table 9 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2005-2010
Table 10 Sales of Alcoholic Drinks by Category: % Total Value Growth 2005-2010
Table 11 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2010
Table 12 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2010
Table 13 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2010
Table 14 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2010
Table 15 Company Shares of Alcoholic Drinks by Global Brand Owner 2006-2010
Table 16 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2010
Table 17 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2010
Table 18 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
Table 19 Forecast Sales of Alcoholic Drinks by Category: Total Value 2010-2015
Table 20 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
Table 21 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
Definitions
Published Data Comparisons
Summary 2 Research Sources
Bodegas Y Viñedos De La Concepción SA
Strategic Direction
Key Facts
Summary 3 Bodegas y Viñedos de La Concepción SA: Key Facts
Summary 4 Bodegas y Viñedos de la Concepción SA: Operational Indicators 2008-2010
Company Background
Production
Summary 5 Bodegas y Viñedos de La Concepción SA: Production Statistics 2010
Competitive Positioning
Summary 6 Bodegas y Viñedos de La Concepción SA: Competitive Position 2010
Bolivian Drinks
Strategic Direction
Key Facts
Summary 7 Bolivian Drinks: Key Facts
Company Background
Production
Summary 8 Bolivian Drinks: Production Statistics 2010
Competitive Positioning
Summary 9 Bolivian Drinks: Competitive Position 2010
Cerveceria Boliviana Nacional SA
Strategic Direction
Key Facts
Summary 10 Cervecería Boliviana Nacional SA: Key Facts
Summary 11 Cervecería Boliviana Nacional SA: Operational Indicators 2008-2010
Company Background
Production
Competitive Positioning
Summary 12 Cervecería Boliviana Nacional SA: Competitive Position 2010
Cía Cervecera Boliviana SA
Strategic Direction
Key Facts
Summary 13 Cía Cervecera Boliviana SA: Key Facts
Summary 14 Cía Cervecera Boliviana SA: Operational Indicators 2008-2010
Company Background
Production
Competitive Positioning
Summary 15 Cía Cervecera Boliviana SA: Competitive Position 2010
Opal Ltda
Strategic Direction
Key Facts
Summary 16 Opal Ltda: Key Facts
Company Background
Production
Competitive Positioning
Summary 17 Opal Ltda: Competitive Position 2010
Supermercado Delicor
Strategic Direction
Key Facts
Summary 18 Supermercado DeLicor: Key Facts
Summary 19 Supermercado DeLicor: Operational Indicators 2008-2010
Company Background
Chart 1 Supermercado DeLicor: DeLicor in La Paz
Chart 2 Bodega de Vinos
Private Label
Competitive Positioning
Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 22 Sales of RTDS/High-strength Premixes by Category: Total Volume 2005-2010
Table 23 Sales of RTDS/High-strength Premixes by Category: Total Value 2005-2010
Table 24 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2005-2010
Table 25 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2005-2010
Table 26 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Volume 2005-2010
Table 27 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Value 2005-2010
Table 28 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Volume Growth 2005-2010
Table 29 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Value Growth 2005-2010
Table 30 Company Shares of RTDS/High-strength Premixes by Global Brand Owner 2006-2010
Table 31 Company Shares of RTDS/High-strength Premixes by National Brand Owner 2006-2010
Table 32 Brand Shares of RTDS/High-strength Premixes 2007-2010
Table 33 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2010-2015
Table 34 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2010-2015
Table 35 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2010-2015
Table 36 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2010-2015

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Related research categories

By sector: Ready-to-drink

By market: Bolivia (in South America)