Rtd Tea - Venezuela

RTD tea had the best performance in terms of volume growth after bottled water. This beverage is considered by Venezuelan consumers as a healthier option for on trade consumption compared to carbonates. Regarding off trade choices, RTD tea competes strongly with powder concentrates since the latter has tea versions which are sold at much lower prices, and pricing is very important given the reduced consumer purchasing power.

Euromonitor International's RTD Tea in Venezuela report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the RTD Tea market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Rtd Tea in Venezuela
Euromonitor International
January 2011
List of Contents and Tables
Executive Summary
Soft Drinks Affected by the Recession in Venezuela
Domestic Production of Powder Concentrates by Alimentos Kraft De Venezuela Proves Its Potential
Government Pricing Strategy Leads To Increased Enlandes Volume Share
Lower Consumer Purchasing Power Causes Off Trade Channels To Grow Faster Than on Trade
Outstanding Performance of Concentrates Is Driven by A Competitive Price Strategy
Key Trends and Developments
Growth in Off Trade Channels Is Above on Trade Due To the Economic Downturn
Venezuelan Government Confirms Its Intention To Strengthen Its Presence in Soft Drinks
Owens Illinois Expropriation Threatens Empresas Polar
Interactive Marketing Campaigns Increase Dynamism in Soft Drinks
Flavoured Bottled Water and Sports and Energy Drinks Grow Due To the Adoption of Healthier Habits
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2005-2010
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2005-2010
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2005-2010
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2005-2010
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2010
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2010
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2010
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2010
Table 9 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2005-2010
Table 10 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2005-2010
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2005-2010
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2005-2010
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2006-2010
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2010
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2006-2010
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2010
Table 17 Company Shares of Off-trade Soft Drinks by Value 2006-2010
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2007-2010
Table 19 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2010
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2010-2015
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2010-2015
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2010-2015
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2010-2015
Table 24 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2010-2015
Table 25 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2010-2015
Table 26 Forecast Off-trade Sales of Soft Drinks by Category: Value 2010-2015
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2010-2015
Fountain Sales in Venezuela
Trends
Data
Table 28 Off-trade vs On-trade Fountain Sales of Soft Drinks: Volume 2005-2010
Table 29 Off-trade vs On-trade Fountain Sales of Soft Drinks: % Volume Growth 2005-2010
Table 30 Off-trade vs On-trade Fountain Sales of Carbonates: Volume 2005-2010
Table 31 Off-trade vs On-trade Fountain Sales of Carbonates: % Volume Growth 2005-2010
Table 32 Forecast Off-trade vs On-trade Fountain Sales of Soft Drinks: Volume 2010-2015
Table 33 Forecast Off-trade vs On-trade Fountain Sales of Soft Drinks: % Volume Growth 2010-2015
Table 34 Forecast Off-trade vs On-trade Fountain Sales of Carbonates: Volume 2010-2015
Table 35 Forecast Off-trade vs On-trade Fountain Sales of Carbonates: % Volume Growth 2010-2015
Definitions
Sources
Summary 1 Research Sources
Agua Mineral Los Alpes Ca
Strategic Direction
Key Facts
Summary 2 Agua Mineral Los Alpes: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Agua Mineral Los Alpes: Competitive Position 2010
Corporación Inlaca Ca
Strategic Direction
Key Facts
Summary 4 Corporación Inlaca: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Corporación Inlaca: Competitive Position 2010
Empresa Nacional Lácteos Los Andes (enlandes)
Strategic Direction
Key Facts
Summary 6 Empresa Nacional Lácteos Los Andes: Key Facts
Summary 7 Empresa Nacional Lácteos Los Andes: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 8 Empresa Nacional Lácteos Los Andes: Competitive Position 2010
Empresas Polar Ca
Strategic Direction
Key Facts
Summary 9 Empresas Polar CA: Key Facts
Company Background
Production
Competitive Positioning
Summary 10 Empresas Polar: Competitive Position 2010
Francisco Dorta A Sucrs Ca
Strategic Direction
Key Facts
Summary 11 Francisco Dorta A Sucrs: Key Facts
Company Background
Production
Competitive Positioning
Summary 12 Francisco Dorta A Sucrs: Competitive Position 2010
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 36 Off-trade Sales of RTD Tea by Category: Volume 2005-2010
Table 37 Off-trade Sales of RTD Tea by Category: Value 2005-2010
Table 38 Off-trade Sales of RTD Tea by Category: % Volume Growth 2005-2010
Table 39 Off-trade Sales of RTD Tea by Category: % Value Growth 2005-2010
Table 40 Leading Flavours for RTD Tea: % Volume Breakdown 2006-2010
Table 41 Company Shares of RTD Tea by Off-trade Volume 2006-2010
Table 42 Brand Shares of RTD Tea by Off-trade Volume 2007-2010
Table 43 Company Shares of RTD Tea by Off-trade Value 2006-2010
Table 44 Brand Shares of RTD Tea by Off-trade Value 2007-2010
Table 45 Forecast Off-trade Sales of RTD Tea by Category: Volume 2010-2015
Table 46 Forecast Off-trade Sales of RTD Tea by Category: Value 2010-2015
Table 47 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2010-2015
Table 48 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2010-2015

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Related research categories

By sector: Tea (in Hot drinks)

By market: Venezuela (in South America)