RTD Tea in Turkey

RTD Tea in Turkey

Published: May 2014
Publisher: Euromonitor International
Product ref: 207866
Pages: 35
Format: PDF
Delivery: Immediate download

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In 2013, RTD tea posted remarkable current value growth of 62%, up from a CAGR of 39% over the review period. The main factors behind this performance were the entries of the Fuse Tea brand from Coca-Cola Içecek AS in 2012 and the launch of the Didi brand from the government-affiliated Cay Isletmeleri Genel Müdürlügü (Caykur) in 2013. Both companies are very established and have wide distribution networks, which means that their products became widely available across the country instantly.

Euromonitor International's RTD Tea in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the RTD Tea market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Price: $900.00

Don't worry. No payment is taken yet

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Related research categories

By sector: Ready-to-drink, Tea (in Hot drinks)

By market: Turkey (in Asia)


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