RTD Tea in Turkey

Following the health and wellness trend, people have started to shift from cola carbonates to RTD tea, as they think that RTD tea products are much healthier than and at least as refreshing as carbonates. In addition, RTD tea is becoming more widely available in Turkey.

Euromonitor International's RTD Tea in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the RTD Tea market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2006-2011
Table 2 Off-trade Sales of RTD Tea by Category: Value 2006-2011
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2006-2011
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2006-2011
Table 5 Leading Flavours for RTD Tea: % Volume Breakdown 2006-2011
Table 6 Company Shares of RTD Tea by Off-trade Volume 2007-2011
Table 7 Brand Shares of RTD Tea by Off-trade Volume 2008-2011
Table 8 Company Shares of RTD Tea by Off-trade Value 2007-2011
Table 9 Brand Shares of RTD Tea by Off-trade Value 2008-2011
Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2011-2016
Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2011-2016
Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2011-2016
Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2011-2016
Aroma Bursa Meyva Sulari Ve Gida San As in Soft Drinks (turkey)
Strategic Direction
Key Facts
Summary 1 Aroma Bursa Meyva Sulari ve Gida San AS: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Aroma Bursa Meyva Sulari ve Gida San AS: Competitive Position 2011
Dimes Gida San Ve Ticaret As in Soft Drinks (turkey)
Strategic Direction
Key Facts
Summary 3 Dimes Gida San ve Ticaret AS: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Dimes Gida San ve Ticaret AS: Competitive Position 2011
Yildiz Holding As in Soft Drinks (turkey)
Strategic Direction
Key Facts
Summary 5 Yildiz Holding AS: Key Facts
Company Background
Production
Competitive Positioning
Summary 6 Yildiz Holding AS: Competitive Position 2011
Executive Summary
Soft Drinks Registers Lower Growth in 2011 Than in the Review Period
Health and Wellness Is the Key Trend in 2011
Multinational Companies Remain the Leaders
Direct Selling Is the Leading Distribution Channel for Soft Drinks
Soft Drinks Will See Positive Total Volume Growth Over the Forecast Period
Key Trends and Developments
Rising Health Awareness Stimulates Health and Wellness Products
Young Population and Rising Urbanisation Drive the Growth in Soft Drinks
Small Grocery Retailers Loses Share To Supermarkets, Hypermarkets and Discounters
Better Off-trade Performance Compared To On-trade in 2011
Share of Domestic Companies Is Rising in Soft Drinks
Market Data
Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2006-2011
Table 15 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2006-2011
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2006-2011
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2006-2011
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2011
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2011
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2011
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2011
Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2006-2011
Table 23 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2006-2011
Table 24 Off-trade Sales of Soft Drinks by Category: Value 2006-2011
Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2006-2011
Table 26 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2011
Table 27 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2011
Table 28 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2011
Table 29 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2011
Table 30 Company Shares of Off-trade Soft Drinks by Value 2007-2011
Table 31 Brand Shares of Off-trade Soft Drinks by Value 2008-2011
Table 32 Penetration of Private Label (as sold) by Category by Volume 2006-2011
Table 33 Penetration of Private Label by Category by Value 2006-2011
Table 34 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2011
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2011-2016
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2011-2016
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
Table 39 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2011-2016
Table 40 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2011-2016
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Appendix
Fountain Sales in Turkey
Table 43 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011
Table 44 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011
Table 45 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011
Table 46 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011
Table 47 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016
Table 48 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016
Table 49 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016
Table 50 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016
Definitions
Sources
Summary 7 Research Sources

Tweet

Related research categories

By sector: Ready-to-drink, Tea (in Hot drinks)

By market: Turkey (in Asia)