RTD Tea in South Korea

Total volume sales of RTD tea increased by 4% in 2011, as Asian still RTD tea and the hot summer drove consumption. Asian still RTD tea continued to be the largest category in RTD tea. Within Asian still RTD tea the common popular teas are RTD green tea and black tea. Nonetheless, there were increasing demand for RTD barley tea in review period. In 2011 Asian still RTD tea saw positive growth, mainly driven by the increasing popularity of RTD barley tea, as RTD barley tea was pushed by...

Euromonitor International's RTD Tea in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the RTD Tea market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2006-2011
Table 2 Off-trade Sales of RTD Tea by Category: Value 2006-2011
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2006-2011
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2006-2011
Table 5 Leading Flavours for RTD Tea: % Volume Breakdown 2006-2011
Table 6 Company Shares of RTD Tea by Off-trade Volume 2007-2011
Table 7 Brand Shares of RTD Tea by Off-trade Volume 2008-2011
Table 8 Company Shares of RTD Tea by Off-trade Value 2007-2011
Table 9 Brand Shares of RTD Tea by Off-trade Value 2008-2011
Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2011-2016
Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2011-2016
Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2011-2016
Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2011-2016
Dong-a Otsuka Co Ltd in Soft Drinks (south Korea)
Strategic Direction
Key Facts
Summary 1 Dong-A Otsuka Co Ltd: Key Facts
Summary 2 Dong-A Otsuka Co Ltd: Operational Indicators
Company Background
Production
Summary 3 Dong-A Otsuka Co Ltd: Production Statistics 2011
Competitive Positioning
Summary 4 Dong-A Otsuka Co Ltd: Competitive Position 2011
Dongsuh Foods Co Ltd in Soft Drinks (south Korea)
Strategic Direction
Key Facts
Summary 5 Dongsuh Foods Co Ltd: Key Facts
Summary 6 Dongsuh Foods Co Ltd: Operational Indicators
Company Background
Production
Summary 7 Dongsuh Foods Co Ltd: Production Statistics 2011
Competitive Positioning
Summary 8 Dongsuh Foods Co Ltd: Competitive Position 2011
Lotte Chilsung Beverage Co Ltd in Soft Drinks (south Korea)
Strategic Direction
Key Facts
Summary 9 Lotte Chilsung Beverage Co Ltd: Key Facts
Summary 10 Lotte Chilsung Beverage Co Ltd: Operational Indicators
Company Background
Production
Summary 11 Lotte Chilsung Beverage Co Ltd: Production Statistics 2011
Competitive Positioning
Summary 12 Lotte Chilsung Beverage Co Ltd: Competitive Position 2011
Nong Shim Co Ltd in Soft Drinks (south Korea)
Strategic Direction
Key Facts
Summary 13 Nong Shim Co Ltd: Key Facts
Summary 14 Nong Shim Co Ltd: Operational Indicators
Company Background
Production
Summary 15 Nong Shim Co Ltd: Production Statistics 2011
Summary 16 Nong Shim Co Ltd: Production Statistics 2011
Competitive Positioning
Summary 17 Nong Shim Co Ltd: Competitive Position 2011
Woongjin Food Co Ltd in Soft Drinks (south Korea)
Strategic Direction
Key Facts
Summary 18 Woongjin Food Co Ltd: Key Facts
Summary 19 Woongjin Food Co Ltd: Operational Indicators
Company Background
Production
Summary 20 Woongjin Food Co Ltd: Production Statistics 2011
Competitive Positioning
Summary 21 Woongjin Food Co Ltd: Competitive Position 2011
Executive Summary
Premiumisation Is Strong in Soft Drinks
Health and Wellness Trend Drives Growth in Soft Drinks
Lotte Chilsung Beverage and Coca-Cola Korea Remain the Leading Players
Sparkling Drinks Gain Popularity Across Soft Drinks
the Gap Between Economy and Premium Brands Is Expected To Increase
Key Trends and Developments
Lotte Chilsung Beverage and Coca-Cola Korea Remain the Leading Players
Sparkling Drinks Achieve Popularity Across the Soft Drinks Market
Functional Drinks Gain Popularity Amongst Health-conscious Consumers
Marketing Strategies Become More Diverse and Customer-oriented
Premiumisation Is Strong in Soft Drinks
Market Data
Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2006-2011
Table 15 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2006-2011
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2006-2011
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2006-2011
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2011
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2011
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2011
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2011
Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2006-2011
Table 23 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2006-2011
Table 24 Off-trade Sales of Soft Drinks by Category: Value 2006-2011
Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2006-2011
Table 26 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2011
Table 27 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2011
Table 28 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2011
Table 29 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2011
Table 30 Company Shares of Off-trade Soft Drinks by Value 2007-2011
Table 31 Brand Shares of Off-trade Soft Drinks by Value 2008-2011
Table 32 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2011
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2011-2016
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2011-2016
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
Table 37 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2011-2016
Table 38 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2011-2016
Table 39 Forecast Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 40 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Appendix
Fountain Sales in South Korea
Table 41 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011
Table 42 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011
Table 43 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011
Table 44 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011
Table 45 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016
Table 46 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016
Table 47 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016
Table 48 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016
Sources
Summary 22 Research Sources

Tweet

Related research categories

By sector: Ready-to-drink, Tea (in Hot drinks)

By market: South Korea (in Asia)