RTD Tea in Serbia

RTD tea has been present in Serbia for two decades. However, fast development only occurred from 2005, when leading non-alcoholic drinks players recognised its long-term growth potential in the country. Between 2005 and 2011, many recognised domestic producers reinforced their RTD product portfolios, which were supported by strong marketing activities. Additionally, some international brands appeared in the same period, which intensified the competitive environment.

Euromonitor International's RTD Tea in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the RTD Tea market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2006-2011
Table 2 Off-trade Sales of RTD Tea by Category: Value 2006-2011
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2006-2011
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2006-2011
Table 5 Company Shares of RTD Tea by Off-trade Volume 2007-2011
Table 6 Brand Shares of RTD Tea by Off-trade Volume 2008-2011
Table 7 Company Shares of RTD Tea by Off-trade Value 2007-2011
Table 8 Brand Shares of RTD Tea by Off-trade Value 2008-2011
Table 9 Forecast Off-trade Sales of RTD Tea by Category: Volume 2011-2016
Table 10 Forecast Off-trade Sales of RTD Tea by Category: Value 2011-2016
Table 11 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2011-2016
Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2011-2016
Nectar Doo in Soft Drinks (serbia)
Strategic Direction
Key Facts
Summary 1 Nectar doo: Key Facts
Summary 2 Nectar doo: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Nectar doo: Competitive Position 2011
Rauch Serbia Doo in Soft Drinks (serbia)
Strategic Direction
Key Facts
Summary 4 Rauch Serbia doo: Key Facts
Summary 5 Rauch Serbia doo: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Rauch Serbia doo: Competitive Position 2011
Executive Summary
Economic Crisis Slows Down Development in 2008-2010
First Signs of Recovery in the Serbian Economy in 2011
Domestic Products Are Preferred
New Retail Channels Help the Soft Drinks Industry To Recover
Little Room for Dynamic Growth
Market Data
Table 13 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2006-2011
Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2006-2011
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2006-2011
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2006-2011
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2010
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2010
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2010
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2010
Table 21 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2006-2011
Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2006-2011
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2006-2011
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2006-2011
Table 25 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2011
Table 26 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2011
Table 27 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2011
Table 28 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2011
Table 29 Company Shares of Off-trade Soft Drinks by Value 2007-2011
Table 30 Brand Shares of Off-trade Soft Drinks by Value 2008-2011
Table 31 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2011
Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2011-2016
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2011-2016
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
Table 36 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2011-2016
Table 37 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2011-2016
Table 38 Forecast Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 39 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Appendix
Fountain Sales in Serbia
Market Data
Table 40 Off-trade vs On-trade Fountain Sales of Soft Drinks: Volume 2006-2011
Table 41 Off-trade vs On-trade Fountain Sales of Soft Drinks: % Volume Growth 2006-2011
Table 42 Off-trade vs On-trade Fountain Sales of Carbonates: Volume 2006-2011
Table 43 Off-trade vs On-trade Fountain Sales of Carbonates: % Volume Growth 2006-2011
Table 44 Forecast Off-trade vs On-trade Fountain Sales of Soft Drinks: Volume 2011-2016
Table 45 Forecast Off-trade vs On-trade Fountain Sales of Soft Drinks: % Volume Growth 2011-2016
Table 46 Forecast Off-trade vs On-trade Fountain Sales of Carbonates: Volume 2011-2016
Table 47 Forecast Off-trade vs On-trade Fountain Sales of Carbonates: % Volume Growth 2011-2016
Sources
Summary 7 Research Sources

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Related research categories

By sector: Ready-to-drink, Tea (in Hot drinks)

By market: Serbia (in Europe)