RTD Tea in Russia

RTD tea in Russia increased in volume by 3% in total volume in 2011, rising to 248 million litres, while current value sales increased by 18% to RUB13.8 billion. RTD tea is no longer a novelty for Russian consumers. Local and international companies now offer a wide variety of RTD tea brands in Russia. Growth in demand for RTD tea in Russia is being influenced by similar factors to other soft drinks categories such as bottled water, fruit/vegetable juice and carbonates. These factors include...

Euromonitor International's RTD Tea in Russia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the RTD Tea market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2006-2011
Table 2 Off-trade Sales of RTD Tea by Category: Value 2006-2011
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2006-2011
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2006-2011
Table 5 Leading Flavours for RTD Tea: % Volume Breakdown 2006-2011
Table 6 Company Shares of RTD Tea by Off-trade Volume 2007-2011
Table 7 Brand Shares of RTD Tea by Off-trade Volume 2008-2011
Table 8 Company Shares of RTD Tea by Off-trade Value 2007-2011
Table 9 Brand Shares of RTD Tea by Off-trade Value 2008-2011
Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2011-2016
Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2011-2016
Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2011-2016
Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2011-2016
Lebedyansky Oao in Soft Drinks (russia)
Strategic Direction
Key Facts
Summary 1 Lebedyansky OAO: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Lebedyansky OAO: Competitive Position 2011
Nidan Soki Oao in Soft Drinks (russia)
Strategic Direction
Key Facts
Summary 3 Nidan Soki OAO: Key Facts
Summary 4 Nidan Soki OAO: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 5 Nidan Soki OAO: Competitive Position 2010
Executive Summary
Proportion of Average Household Expenditure Spent on Food and Beverages Continues To Decline
International Companies Continue To Lead Soft Drinks in Russia
Russians Start To Pay Special Attention To Healthy Soft Drinks
Large International Soft Drinks Companies Continue To Invest in Russia
Private Label Soft Drinks Are Expected To Be Popular in Russian Retail Outlets
Key Trends and Developments
the Share of Average Household Expenditure Spent on Food and Beverages Continues To Decline
International Companies Remain the Leading Players in Soft Drinks in Russia
Russian Consumers Begin Paying Special Attention To Healthy Soft Drinks
Private Label Soft Drinks Are Destined To Become Very Popular in Retail Outlets
Large International Companies Continue To Invest in Soft Drinks in Russia
City Key Trends and Developments
Moscow
St Petersburg
Market Data
Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2006-2011
Table 15 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2006-2011
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2006-2011
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2006-2011
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2011
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2011
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2011
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2011
Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2006-2011
Table 23 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2006-2011
Table 24 Off-trade Sales of Soft Drinks by Category: Value 2006-2011
Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2006-2011
Table 26 Off-trade Sales of Soft Drinks (as sold) by City: Volume 2006-2011
Table 27 Off-trade Sales of Soft Drinks (as sold) by City: % Volume Growth 2006-2011
Table 28 Off-trade Sales of Soft Drinks (as sold) by City: Value 2006-2011
Table 29 Off-trade Sales of Soft Drinks (as sold) by City: % Value Growth 2006-2011
Table 30 Company Shares of Soft Drinks (RTD) by Total Volume 2007-2011
Table 31 Brand Shares of Soft Drinks (RTD) by Total Volume 2008-2011
Table 32 Company Shares of On-trade Soft Drinks (RTD) by Volume 2007-2011
Table 33 Brand Shares of On-trade Soft Drinks (RTD) by Volume 2008-2011
Table 34 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2011
Table 35 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2011
Table 36 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2011
Table 37 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2011
Table 38 Company Shares of Off-trade Soft Drinks by Value 2007-2011
Table 39 Brand Shares of Off-trade Soft Drinks by Value 2008-2011
Table 40 Penetration of Private Label (as sold) by Category by Volume 2006-2011
Table 41 Penetration of Private Label by Category by Value 2006-2011
Table 42 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2011
Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2011-2016
Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2011-2016
Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
Table 46 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
Table 47 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2011-2016
Table 48 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2011-2016
Table 49 Forecast Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 50 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Table 51 Forecast Off-trade Sales of Soft Drinks (as sold) by City: Volume 2011-2016
Table 52 Forecast Off-trade Sales of Soft Drinks (as sold) by City: % Volume Growth 2011-2016
Table 53 Forecast Off-trade Sales of Soft Drinks (as sold) by City: Value 2011-2016
Table 54 Forecast Off-trade Sales of Soft Drinks (as sold) by City: % Value Growth 2011-2016
Appendix
Fountain Sales in Russia
Table 55 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011
Table 56 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011
Table 57 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011
Table 58 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011
Table 59 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016
Table 60 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016
Table 61 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016
Table 62 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016
Definitions
Source
Summary 6 Research Sources

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Related research categories

By sector: Ready-to-drink, Tea (in Hot drinks)

By market: Russian Federation (in Asia), Russian Federation (in BRICM)