RTD Tea in Morocco

Published: September 2012

Publisher: Euromonitor Plc

Product ref: 149283

Pages: 23

Format: PDF

Delivery: Immediate download

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Price: $ 900.00

Report description

RTD tea had insignificant sales throughout the review period. These products have only a minimal distribution presence in supermarkets and hypermarkets in high-income neighbourhoods of Rabat and Casablanca. Most consumers remain unaware of RTD tea, while these products continue to be sold at prohibitively high prices.

Euromonitor International's RTD Tea in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the RTD Tea market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Executive Summary
Strong Growth Thanks To Rising Disposable Income Levels
Health and Wellness Concerns Shape Growth
Coca-Cola Retains Lead But Faces Strong Competition From Domestic Players
Independent Small Grocers Loses Share To Hypermarkets
Dynamic Growth Ahead for Forecast Period
Key Trends and Developments
Rising Income Levels for Low- and Mid-income Consumers Drive Growth
Health and Wellness Trend Shapes Sales
Outlet Volume Expansion in Hypermarkets Spurs Growth
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2006-2011
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2006-2011
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2006-2011
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2006-2011
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2011
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2011
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2011
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2011
Table 9 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2006-2011
Table 10 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2006-2011
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2006-2011
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2006-2011
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2011
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2011
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2011
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2011
Table 17 Company Shares of Off-trade Soft Drinks by Value 2007-2011
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2008-2011
Table 19 Penetration of Private Label (as sold) by Category by Volume 2006-2011
Table 20 Penetration of Private Label by Category by Value 2006-2011
Table 21 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2011
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2011-2016
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2011-2016
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
Table 26 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2011-2016
Table 27 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2011-2016
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Appendix
Fountain Sales in Morocco
Market Data
Table 30 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011
Table 31 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011
Table 32 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011
Table 33 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011
Table 34 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016
Table 35 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016
Table 36 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016
Table 37 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016
Sources
Summary 1 Research Sources













Price: $ 900.00

Related research categories

By sector: Ready-to-drink, Tea (in Hot drinks)

By market: Morocco (in Africa)