RTD Tea in India

Published: July 2013

Publisher: Euromonitor Plc

Product ref: 175629

Pages: 43

Format: PDF

Delivery: Immediate download

Email details: Forward this to a colleague

Satisfaction guarantee: Yes - details here

Price guarantee: Yes - details here

Price: $ 900.00

Report description

Indians strongly associate tea with black tea, which is very popular among consumers. Black tea is consumed as an instant refresher and is an integral part of everyday life. RTD tea is yet to benefit from such popularity among Indian consumers, largely due to the lack of presence of branded players. Lipton by Hindustan Unilever is the only notable brand. Other brands, such as Nestea and T!on entered RTD tea but were withdrawn due to poor consumer response and lack of sales.

Euromonitor International's RTD Tea in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the RTD Tea market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2007-2012
Table 2 Off-trade Sales of RTD Tea by Category: Value 2007-2012
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2007-2012
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2007-2012
Table 5 Leading Flavours for RTD Tea: % Volume Breakdown 2007-2012
Table 6 Company Shares of RTD Tea by Off-trade Volume 2008-2012
Table 7 Brand Shares of RTD Tea by Off-trade Volume 2009-2012
Table 8 Company Shares of RTD Tea by Off-trade Value 2008-2012
Table 9 Brand Shares of RTD Tea by Off-trade Value 2009-2012
Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2012-2017
Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2012-2017
Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2012-2017
Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2012-2017
Executive Summary
Soft Drinks Shows Strong Double-digit Growth
2012 Is A Year of Brand Revival
Intense Competition Between Coca-Cola and Pepsi Continues
Independent Small Grocers Remains the Strongest Retail Channel
Soft Drinks Will Continue To Experience Steady Sales
Key Trends and Developments
Carbonates Benefits From A Year of Brand Revivals
New Product Launches and Brand Extensions Drives Volume and Value Sales
Celebrity Endorsement To Maintain Brand Share
Rural India Provides Growth Opportunities for Soft Drinks Players
Health and Wellness Products Continue To Grow in Urban India
Territory Key Trends and Developments
East and Northeast India
North India
South India
West India
Rural Vs Urban Key Trends and Developments
Trends
Market Data
Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012
Table 15 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2012
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2012
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2012
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2012
Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2007-2012
Table 23 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2007-2012
Table 24 Off-trade Sales of Soft Drinks by Category: Value 2007-2012
Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2007-2012
Table 26 Off-trade Sales of Soft Drinks (as sold) by Region: Volume 2007-2012
Table 27 Off-trade Sales of Soft Drinks (as sold) by Region: % Volume Growth 2007-2012
Table 28 Off-trade Sales of Soft Drinks (as sold) by Region: Value 2007-2012
Table 29 Off-trade Sales of Soft Drinks (as sold) by Region: % Value Growth 2007-2012
Table 30 Off-trade Sales of Soft Drinks (as sold) by Rural-Urban Split % Analysis 2012
Table 31 On-trade Sales of Soft Drinks (as sold) by Region: Volume 2007-2012
Table 32 On-trade Sales of Soft Drinks (as sold) by Region: % Volume Growth 2007-2012
Table 33 Company Shares of Soft Drinks (RTD) by Total Volume 2008-2012
Table 34 Brand Shares of Soft Drinks (RTD) by Total Volume 2009-2012
Table 35 Company Shares of On-trade Soft Drinks (RTD) by Volume 2008-2012
Table 36 Brand Shares of On-trade Soft Drinks (RTD) by Volume 2009-2012
Table 37 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2012
Table 38 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2009-2012
Table 39 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2012
Table 40 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2009-2012
Table 41 Company Shares of Off-trade Soft Drinks by Value 2008-2012
Table 42 Brand Shares of Off-trade Soft Drinks by Value 2009-2012
Table 43 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2012
Table 44 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2012-2017
Table 45 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2012-2017
Table 46 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 47 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 48 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2012-2017
Table 49 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2012-2017
Table 50 Forecast Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 51 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 53 Forecast Off-trade Sales of Soft Drinks (as sold) by Region: % Volume Growth 2012-2017
Table 54 Forecast Off-trade Sales of Soft Drinks (as sold) by Region: Value 2012-2017
Table 55 Forecast Off-trade Sales of Soft Drinks (as sold) by Region: % Value Growth 2012-2017
Table 56 Forecast On-trade Sales of Soft Drinks (as sold) by Region: Volume 2012-2017
Table 57 Forecast On-trade Sales of Soft Drinks (as sold) by Region: % Volume Growth 2012-2017
Appendix
Fountain Sales in India
Market Data
Table 58 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2007-2012
Table 59 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2007-2012
Table 60 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2007-2012
Table 61 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2007-2012
Table 62 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2012-2017
Table 63 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2012-2017
Table 64 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2012-2017
Table 65 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2012-2017
Definitions
North India
East and Northeast India
South India
West India
Sources
Summary 1 Research Sources













Price: $ 900.00

Related research categories

By sector: Ready-to-drink, Tea (in Hot drinks)

By market: India (in Asia), India (in BRICM)