RTD Tea in Greece

RTD tea remains one of the most dynamic categories in soft drinks in Greece. Numerous new product launches, a high level of promotional activity and the favourable positioning of RTD as a relatively healthy soft drink are the key drivers of growth in the category. RTD tea is rapidly stealing share from carbonates and is currently viewed as a promising soft drinks category regardless of the negative effects of the economic recession.

Euromonitor International's RTD Tea in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the RTD Tea market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of RTD Tea by Category: Volume 2006-2011
Table 2 Off-trade Sales of RTD Tea by Category: Value 2006-2011
Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2006-2011
Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2006-2011
Table 5 Leading Flavours for RTD Tea: % Volume Breakdown 2006-2011
Table 6 Company Shares of RTD Tea by Off-trade Volume 2007-2011
Table 7 Brand Shares of RTD Tea by Off-trade Volume 2008-2011
Table 8 Company Shares of RTD Tea by Off-trade Value 2007-2011
Table 9 Brand Shares of RTD Tea by Off-trade Value 2008-2011
Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2011-2016
Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2011-2016
Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2011-2016
Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2011-2016
Atlanta SA in Soft Drinks (greece)
Strategic Direction
Key Facts
Summary 1 Atlanta SA: Key Facts
Summary 2 AtlantaSA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Atlanta SA: Competitive Position 2011
Epsa SA in Soft Drinks (greece)
Strategic Direction
Key Facts
Summary 4 EPSA SA: Key Facts
Summary 5 ?PSA SA: Operational Indicators
Company Background
Production
Summary 6 EPSA SA: Production Sites 2010
Competitive Positioning
Summary 7 EPSA SA: Competitive Position 2011
Executive Summary
Shrinking Disposable Incomes Lead To Changes in Consumer Behaviour
Tax Hikes Lead To Rising Unit Prices
the Penetration of Private Label Continues To Increase in Most Categories
Grocery Retail Channels Outperform Foodservice Channels in Soft Drinks in 2011
Gloomy Forecasts for Soft Drinks in Greece
Key Trends and Developments
Turbulent Economic Conditions Hinder Growth
Vat Hikes Expected To Have A Dramatic Impact on Sales of Soft Drinks
Reduced Footfall in On-trade Establishments Leads To A Decline in On-trade Sales
Health and Wellness Trends Shape Consumer Preferences of Soft Drinks
2011: A Year of Special Offers and Promotions
Market Data
Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2006-2011
Table 15 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2006-2011
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2006-2011
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2006-2011
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2011
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2011
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2011
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2011
Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2006-2011
Table 23 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2006-2011
Table 24 Off-trade Sales of Soft Drinks by Category: Value 2006-2011
Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2006-2011
Table 26 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2011
Table 27 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2011
Table 28 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2011
Table 29 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2011
Table 30 Company Shares of Off-trade Soft Drinks by Value 2007-2011
Table 31 Brand Shares of Off-trade Soft Drinks by Value 2008-2011
Table 32 Penetration of Private Label (as sold) by Category by Volume 2006-2011
Table 33 Penetration of Private Label by Category by Value 2006-2011
Table 34 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2011
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2011-2016
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2011-2016
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
Table 38 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
Table 39 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2011-2016
Table 40 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2011-2016
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 42 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Fountain Sales in Greece
Trends
Category Data
Table 43 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011
Table 44 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011
Table 45 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011
Table 46 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011
Table 47 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016
Table 48 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016
Table 49 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016
Table 50 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016
Sources
Summary 8 Research Sources

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Related research categories

By sector: Ready-to-drink, Tea (in Hot drinks)

By market: Greece (in Europe)