RTD Tea in Germany

RTD Tea in Germany

Published: July 2013
Publisher: Euromonitor International
Product ref: 176078
Pages: 40
Format: PDF
Delivery: Immediate download

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Price: $900.00

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RTD tea registered off-trade volume growth of 2% in 2012, this being the category’s best performance of the review period. RTD tea was a stable category by the end of the review period thanks to a series of new product launches. Meanwhile, off-trade value sales saw an increase of 5% in current terms as manufacturers increased prices in response to rising raw material costs. Retail value sales in the off-trade reached €432 million in 2012.

Euromonitor International's RTD Tea in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the RTD Tea market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Price: $900.00

Don't worry. No payment is taken yet

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Related research categories

By sector: Ready-to-drink, Tea (in Hot drinks)

By market: Germany (in Europe)


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