Rtd Tea - Hong Kong, China

Rising health awareness amongst consumers boosted the performance of RTD tea in 2010 as they switched from carbonates to RTD tea for a healthier alternative. Moreover, the marketing campaigns of RTD tea companies over the review period highlighted the low or even reduced sugar contents of RTD tea brands, further arousing consumer interest in 2010.

Euromonitor International's RTD Tea in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2006-2010), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the RTD Tea market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Rtd Tea in Hong Kong, China
Euromonitor International
March 2011
List of Contents and Tables
Executive Summary
Soft Drinks Posts A Stronger Performance in 2010
Increasing Consumer Health Consciousness Affects Soft Drinks
Domestic Players Continue To Fight for Presence
Supermarkets/hypermarkets and Convenience Stores Gain Ground
Soft Drinks Expects Lower Growth in the Forecast Period
Key Trends and Developments
New Product Launches Target Young Adults
Increasing Health Consciousness Amongst Consumers Drives Launches
Packaging Plays A More Important Role in Consumers' Decisions
Vending Brings More Excitement for Soft Drinks
Domestic Players Strengthen Their Marketing Campaigns
Market Data
Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2005-2010
Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2005-2010
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2005-2010
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2005-2010
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2010
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2010
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2010
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2010
Table 9 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2005-2010
Table 10 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2005-2010
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2005-2010
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2005-2010
Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2006-2010
Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2010
Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2006-2010
Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2010
Table 17 Company Shares of Off-trade Soft Drinks by Value 2006-2010
Table 18 Brand Shares of Off-trade Soft Drinks by Value 2007-2010
Table 19 Penetration of Private Label (as sold) by Category by Volume 2005-2010
Table 20 Penetration of Private Label by Category by Value 2005-2010
Table 21 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2010
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2010-2015
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2010-2015
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2010-2015
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2010-2015
Table 26 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2010-2015
Table 27 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2010-2015
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: Value 2010-2015
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2010-2015
Appendix
Fountain Sales in Hong Kong, China
Data
Table 30 Off-trade vs On-trade Fountain Sales of Soft Drinks: Volume 2005-2010
Table 31 Off-trade vs On-trade Fountain Sales of Soft Drinks: % Volume Growth 2005-2010
Table 32 Off-trade vs On-trade Fountain Sales of Carbonates: Volume 2005-2010
Table 33 Off-trade vs On-trade Fountain Sales of Carbonates: % Volume Growth 2005-2010
Table 34 Forecast Off-trade vs On-trade Fountain Sales of Soft Drinks: Volume 2010-2015
Table 35 Forecast Off-trade vs On-trade Fountain Sales of Soft Drinks: % Volume Growth 2010-2015
Table 36 Forecast Off-trade vs On-trade Fountain Sales of Carbonates: Volume 2010-2015
Table 37 Forecast Off-trade vs On-trade Fountain Sales of Carbonates: % Volume Growth 2010-2015
Definitions
Summary 1 Research Sources
A & W Foodservice Ltd
Strategic Direction
Key Facts
Summary 2 A & W Foodservice Ltd: Key Facts
Company Background
Production
Competitive Positioning
Hung Fook Tong Holdings Ltd
Strategic Direction
Key Facts
Summary 3 Hung Fook Tong Holdings Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Hung Fook Tong Holdings Ltd: Competitive Position 2010
Telford International Co Ltd
Strategic Direction
Key Facts
Summary 5 Telford International Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 6 Telford International Co Ltd: Competitive Position 2010
Vitasoy International Holdings Ltd
Strategic Direction
Key Facts
Summary 7 Vitasoy International Holdings Ltd: Key Facts
Summary 8 Vitasoy International Holdings Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Vitasoy International Holdings Ltd: Competitive Position 2010
Winner Food Products Ltd
Strategic Direction
Key Facts
Summary 10 Winner Food Products Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 11 Winner Food Products Ltd: Competitive Position 2010
Yhs Hong Kong (2000) Pte Ltd
Strategic Direction
Key Facts
Summary 12 YHS Hong Kong (2000) Pte Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 13 YHS Hong Kong (2000) Pte Ltd: Competitive Position 2010
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 38 Off-trade Sales of RTD Tea by Category: Volume 2005-2010
Table 39 Off-trade Sales of RTD Tea by Category: Value 2005-2010
Table 40 Off-trade Sales of RTD Tea by Category: % Volume Growth 2005-2010
Table 41 Off-trade Sales of RTD Tea by Category: % Value Growth 2005-2010
Table 42 Leading Flavours for RTD Tea: % Volume Breakdown 2006-2010
Table 43 Company Shares of RTD Tea by Off-trade Volume 2006-2010
Table 44 Brand Shares of RTD Tea by Off-trade Volume 2007-2010
Table 45 Company Shares of RTD Tea by Off-trade Value 2006-2010
Table 46 Brand Shares of RTD Tea by Off-trade Value 2007-2010
Table 47 Forecast Off-trade Sales of RTD Tea by Category: Volume 2010-2015
Table 48 Forecast Off-trade Sales of RTD Tea by Category: Value 2010-2015
Table 49 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2010-2015
Table 50 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2010-2015

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Related research categories

By sector: Tea (in Hot drinks)

By market: China (in Asia), Hong Kong (in Asia), China (in BRICM)