RTD Coffee in Vietnam

In 2011, RTD displayed 12% growth of total volume sales, which was marginally slower, compared to 2010. Despite manufacturers’ efforts to push sales, consumers still could not become acquainted with the taste of RTD coffee. RTD coffee was perceived as having an artificial taste and much less appealing than the taste of instant or filter coffee. As a result, sales of RTD coffee slowed down in 2011 as some consumers lost interest.

Euromonitor International's RTD Coffee in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the RTD Coffee market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of RTD Coffee: Volume 2006-2011
Table 2 Off-trade Sales of RTD Coffee: Value 2006-2011
Table 3 Off-trade Sales of RTD Coffee: % Volume Growth 2006-2011
Table 4 Off-trade Sales of RTD Coffee: % Value Growth 2006-2011
Table 5 Company Shares of RTD Coffee by Off-trade Volume 2007-2011
Table 6 Brand Shares of RTD Coffee by Off-trade Volume 2008-2011
Table 7 Company Shares of RTD Coffee by Off-trade Value 2007-2011
Table 8 Brand Shares of RTD Coffee by Off-trade Value 2008-2011
Table 9 Forecast Off-trade Sales of RTD Coffee: Volume 2011-2016
Table 10 Forecast Off-trade Sales of RTD Coffee: Value 2011-2016
Table 11 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2011-2016
Table 12 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2011-2016
Interfood Shareholding Co in Soft Drinks (vietnam)
Strategic Direction
Key Facts
Summary 1 Interfood Shareholding Co: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Interfood Shareholding Co: Competitive Position 2011
Executive Summary
Healthy Drinks Are A Great Boost To Sales
Marketing Plays A Key Role To Attract Consumers
Tan Hiep Phat Group Further Strengthens Its Leading Position
Independent Small Grocers Remains the Key Distribution Channel
Soft Drinks Due To Display Healthy Growth Over the Forecast Period
Key Trends and Developments
Health and Wellness Is A Main Factor for Growth
Small Independent Grocers Plays A Major Role in Distributing Soft Drinks Products
Rtd Tea Is A Major Factor in A Changing Competitive Landscape
Consumer Foodservice Is A Growth Booster
Private Label Is A New Growth Regime
Market Data
Table 13 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2006-2011
Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2006-2011
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2006-2011
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2006-2011
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2011
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2011
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2011
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2011
Table 21 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2006-2011
Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2006-2011
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2006-2011
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2006-2011
Table 25 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2011
Table 26 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2011
Table 27 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2011
Table 28 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2011
Table 29 Company Shares of Off-trade Soft Drinks by Value 2007-2011
Table 30 Brand Shares of Off-trade Soft Drinks by Value 2008-2011
Table 31 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2011
Table 32 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2011-2016
Table 33 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2011-2016
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
Table 36 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2011-2016
Table 37 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2011-2016
Table 38 Forecast Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 39 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Appendix
Fountain Sales in Vietnam
Table 40 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011
Table 41 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011
Table 42 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011
Table 43 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011
Table 44 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016
Table 45 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016
Table 46 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016
Table 47 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016
Sources
Summary 3 Research Sources

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Related research categories

By sector: Ready-to-drink, Coffee (in Hot drinks)

By market: Vietnam (in Asia)