RTD Coffee in Portugal

RTD Coffee in Portugal

Published: June 2013
Publisher: Euromonitor Plc
Product ref: 172716
Pages: 32
Format: PDF
Delivery: Immediate download

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RTD coffee only gained a significant presence in Portugal in 2006 but, following strong growth in its first year, this product failed to gain a wide appeal among Portuguese consumers. This was partly due to high prices, with RTD coffee being priced at €6.5/litre in the off-trade 2012 in comparison to an off-trade unit price of just €0.5/litre for overall soft drinks. RTD coffee is indeed more expensive than freshly-made coffee in the on-trade, with prices as low as €1 per cup at many outlets.

Euromonitor International's RTD Coffee in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the RTD Coffee market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Price: $900.00

Don't worry. No payment is taken yet

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Related research categories

By sector: Ready-to-drink, Coffee (in Hot drinks)

By market: Portugal (in Europe)


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