RTD Coffee in Italy

Despite the strong coffee culture in Italy, RTD coffee has not managed to establish a loyal consumer base. Most Italians still prefer a ‘freshly prepared’ espresso at a café rather than a packaged coffee. With espresso bars being widely available throughout the country and the espresso culture being also one of coffee on the go, RTD coffee remains a niche in Italy.

Euromonitor International's RTD Coffee in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the RTD Coffee market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of RTD Coffee: Volume 2006-2011
Table 2 Off-trade Sales of RTD Coffee: Value 2006-2011
Table 3 Off-trade Sales of RTD Coffee: % Volume Growth 2006-2011
Table 4 Off-trade Sales of RTD Coffee: % Value Growth 2006-2011
Table 5 Company Shares of RTD Coffee by Off-trade Volume 2007-2011
Table 6 Brand Shares of RTD Coffee by Off-trade Volume 2008-2011
Table 7 Leading Flavours for RTD Coffee: % Volume Breakdown 2006-2011
Table 8 Company Shares of RTD Coffee by Off-trade Value 2007-2011
Table 9 Brand Shares of RTD Coffee by Off-trade Value 2008-2011
Table 10 Forecast Off-trade Sales of RTD Coffee: Volume 2011-2016
Table 11 Forecast Off-trade Sales of RTD Coffee: Value 2011-2016
Table 12 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2011-2016
Table 13 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2011-2016
Executive Summary
A Moderate Performance Recorded in 2011
Economic Crisis Hits the On-trade Channel
Despite the Crisis Private Label Registers Only Moderate Growth
Supermarkets Continue To Account for the Bulk of Off-trade Sales
Slow Growth Expected To Continue Over the Forecast Period
Key Trends and Developments
Economic Crisis Becomes An Obstacle To Growth
Private Label Grows at A Very Slow Pace
Health and Wellness Trends Affect Consumer Behaviour in the Soft Drinks Market
Reduced Footfall in the On-trade Leads To A Decline in Sales
Manufacturers Reluctant To Invest in Innovation
Market Data
Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2006-2011
Table 15 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2006-2011
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2006-2011
Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2006-2011
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2011
Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2011
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2011
Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2011
Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2006-2011
Table 23 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2006-2011
Table 24 Off-trade Sales of Soft Drinks by Category: Value 2006-2011
Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2006-2011
Table 26 Company Shares of Soft Drinks (RTD) by Total Volume 2007-2011
Table 27 Brand Shares of Soft Drinks (RTD) by Total Volume 2008-2011
Table 28 Company Shares of On-trade Soft Drinks (RTD) by Volume 2007-2011
Table 29 Brand Shares of On-trade Soft Drinks (RTD) by Volume 2008-2011
Table 30 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2007-2011
Table 31 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2011
Table 32 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2007-2011
Table 33 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2011
Table 34 Company Shares of Off-trade Soft Drinks by Value 2007-2011
Table 35 Brand Shares of Off-trade Soft Drinks by Value 2008-2011
Table 36 Penetration of Private Label (as sold) by Category by Volume 2006-2011
Table 37 Penetration of Private Label by Category by Value 2006-2011
Table 38 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2011
Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2011-2016
Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2011-2016
Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2011-2016
Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2011-2016
Table 43 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2011-2016
Table 44 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2011-2016
Table 45 Forecast Off-trade Sales of Soft Drinks by Category: Value 2011-2016
Table 46 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2011-2016
Appendix
Fountain Sales in Italy
Table 47 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011
Table 48 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011
Table 49 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2006-2011
Table 50 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2006-2011
Table 51 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016
Table 52 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016
Table 53 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2011-2016
Table 54 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2011-2016
Sources
Summary 1 Research Sources

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Related research categories

By sector: Ready-to-drink, Coffee (in Hot drinks)

By market: Italy (in Europe)