RTD Coffee in Hungary

Published: June 2013

Publisher: Euromonitor Plc

Product ref: 172714

Pages: 29

Format: PDF

Delivery: Immediate download

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Price: $ 900.00

Report description

RTD coffee tends to lose its appeal as cafés also offer coffee-on-the-go. Forecourt retailers brew fresh coffees and vending machines operate 24 hours a day with similar products. RTD coffees are also premium-priced products compared with substitutes. There is no significant player in the category to put effort into marketing to promote these products. The Hungarian coffee culture is based on strong espresso consumption, whilst RTD coffees are lattes or coffee with some milk.

Euromonitor International's RTD Coffee in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the RTD Coffee market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade Sales of RTD Coffee: Volume 2007-2012
Table 2 Off-trade Sales of RTD Coffee: Value 2007-2012
Table 3 Off-trade Sales of RTD Coffee: % Volume Growth 2007-2012
Table 4 Off-trade Sales of RTD Coffee: % Value Growth 2007-2012
Table 5 Company Shares of RTD Coffee by Off-trade Volume 2008-2012
Table 6 Brand Shares of RTD Coffee by Off-trade Volume 2009-2012
Table 7 Company Shares of RTD Coffee by Off-trade Value 2008-2012
Table 8 Brand Shares of RTD Coffee by Off-trade Value 2009-2012
Table 9 Forecast Off-trade Sales of RTD Coffee: Volume 2012-2017
Table 10 Forecast Off-trade Sales of RTD Coffee: Value 2012-2017
Table 11 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2012-2017
Table 12 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2012-2017
Executive Summary
Public Health Product Tax ('chips Tax') and Higher Vat
Customers Cutting Back, Growth of Private Label
Hypermarkets and Discounters Lead Retail Sales
Top Ranking Is Stable, But Value Positioned Brands Are Gaining Share
the Market Is Thirsty for Innovation
Key Trends and Developments
Consumer Purchasing Power Remains Weak
It Is the Era of Mineral Water
Energy Drinks - Where Is the Power?
Internet Retailing in Grocery and Selling Soft Drinks
Increased Concern for Recycling of Packaging
Market Data
Table 13 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012
Table 14 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012
Table 15 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012
Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012
Table 17 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2012
Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2012
Table 19 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2012
Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2012
Table 21 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2007-2012
Table 22 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2007-2012
Table 23 Off-trade Sales of Soft Drinks by Category: Value 2007-2012
Table 24 Off-trade Sales of Soft Drinks by Category: % Value Growth 2007-2012
Table 25 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2008-2012
Table 26 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2009-2012
Table 27 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2008-2012
Table 28 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2009-2012
Table 29 Company Shares of Off-trade Soft Drinks by Value 2008-2012
Table 30 Brand Shares of Off-trade Soft Drinks by Value 2009-2012
Table 31 Penetration of Private Label (as sold) by Category by Volume 2007-2012
Table 32 Penetration of Private Label by Category by Value 2007-2012
Table 33 Off-trade Sales of Soft Drinks by Category and Distribution Format: % Analysis 2012
Table 34 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2012-2017
Table 35 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2012-2017
Table 36 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 37 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 38 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2012-2017
Table 39 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2012-2017
Table 40 Forecast Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 41 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Appendix
Fountain Sales in Hungary
Market Data
Table 42 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2007-2012
Table 43 Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2007-2012
Table 44 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2007-2012
Table 45 Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2007-2012
Table 46 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2012-2017
Table 47 Forecast Sales of Soft Drinks by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2012-2017
Table 48 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: Volume 2012-2017
Table 49 Forecast Sales of Carbonates by Fountain On-trade through C-Store vs Other Fountain On-trade: % Volume Growth 2012-2017
Definitions
Sources
Summary 1 Research Sources













Price: $ 900.00

Related research categories

By sector: Ready-to-drink, Coffee (in Hot drinks)

By market: Hungary (in Europe)